💡 Why UK Creators Should Tap Portugal Brands on Douyin for Travel Vlogs
So, you’re a UK-based travel creator eyeing the buzz around Douyin — TikTok’s Chinese cousin — and wondering how to hook up with Portugal brands for branded travel vlogs? You’re not alone. Douyin’s travel sector is booming, with hundreds of millions of RMB pumped into hotel promotions to snag Chinese tourists and travellers.
What’s interesting for creators like you is that Douyin’s approach to travel marketing is quite different from the usual international platforms. Instead of just pushing bookings, they’re using prepaid vouchers, livestream sales, and flash deals to drive interest. Portugal, with its picturesque landscapes, historic cities, and growing appeal to Chinese tourists, is an attractive spot for brands keen to capitalise on this trend.
But here’s the kicker — Douyin’s ecosystem is still evolving, meaning there’s a real opening for creators who can bridge the gap between Portuguese brands and China’s travel-hungry audience. If you can craft authentic, engaging travel vlogs that resonate on Douyin, you’ll be in a strong position to collaborate with brands looking to boost their visibility.
Let’s unpack how you can find and approach these Portugal brands on Douyin, what they’re offering, and why your content can be the secret sauce they need.
📊 Douyin’s Travel Market: Voucher Sales vs Traditional Bookings
| 🧩 Metric | Douyin | Ctrip (OTA) | Kuaishou |
|---|---|---|---|
| 👥 Monthly Active Users (Travel Segment) | 120 million | 90 million | 80 million |
| 💰 Booking Model | Prepaid Vouchers (flexible dates) | Fixed Date Booking | Prepaid Vouchers |
| 📈 Conversion Rate | ~8% (voucher redemption) | 12% | 7% |
| 🎥 Livestream Promotions | Daily Hotel Streams | Occasional | Frequent |
| 🏷️ Discount Offers | Up to 40% + Flash Deals | Standard OTA Discounts | Up to 35% |
The table shows a clear snapshot of how Douyin is shaking up travel marketing in China. While traditional OTAs like Ctrip offer fixed-date bookings with higher conversion rates, Douyin’s prepaid voucher system introduces flexibility but relies heavily on redemption rates to confirm success.
Douyin’s strength lies in its massive travel user base and aggressive livestream discount campaigns, often pushing exclusive hotel deals through partnerships with big names like Huazhu and Hyatt. For creators, this means there’s a wealth of promotional activity to tap into — but also a need to understand the voucher-based sales dynamic to tailor your content accordingly.
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💡 How to Find and Reach Portugal Brands on Douyin
Alright, now down to brass tacks: how do you actually get in touch with Portugal brands active on Douyin, especially when you’re based in the UK?
1. Understand Douyin’s Travel Ecosystem
Douyin isn’t just a video app — it’s a full-on ecosystem combining e-commerce, live-streaming, and travel bookings. Big hotel chains like Huazhu, Hyatt, and Jinjiang are already using it to offer up to 40% off bookings through vouchers and flash sales.
For Portugal brands, especially hotels and tourism boards, Douyin is a prime channel to reach Chinese travellers. But they often lack creators who can localise and personalise their messaging for international audiences.
2. Use BaoLiba’s Global Creator Platform
BaoLiba is your best friend here. It’s a global influencer marketing platform connecting creators with brands across 100+ countries. Use BaoLiba to:
- Search for Portugal-based brands or travel companies active on Douyin.
- Pitch your travel vlog ideas highlighting how your content can resonate with Chinese tourists.
- Access verified brand contacts and campaign briefs.
3. Craft Content That Matches Douyin’s Style
Douyin users love short, snappy, visually rich videos with engaging storytelling — think vibrant shots of Portugal’s coastlines, food, and culture paired with authentic travel tips.
Showcase:
- How to redeem those Douyin travel vouchers.
- Behind-the-scenes of Portuguese hotel stays.
- Hidden gems off the beaten track.
4. Leverage Livestream Opportunities
Many hotel chains are running daily livestreams promoting vouchers. Creators who can host or co-host these streams often get bumped up in brand favour. Consider:
- Proposing livestream collaborations featuring Portugal hotels.
- Sharing exclusive promo codes or flash deal alerts.
- Engaging live with followers to boost voucher redemptions.
5. Communicate Clearly About Redemption Dynamics
Since Douyin’s vouchers don’t lock in dates, brands want creators who can encourage followers to redeem and share their stay experiences promptly. Your content should gently nudge viewers to make bookings and follow through.
🙋 Frequently Asked Questions
❓ How can UK creators identify Portugal brands active on Douyin?
💬 Start by exploring Douyin’s travel and hotel categories, focusing on campaigns linked to Portugal. Use keywords in Mandarin and English, check livestreams from hotel chains like Huazhu and Hyatt, and follow official Douyin accounts for Portuguese tourism. Networking via BaoLiba can also connect you directly to brands interested in collaborations.
🛠️ What makes Douyin’s travel voucher system unique compared to platforms like Ctrip?
💬 Douyin mainly sells prepaid vouchers without fixed check-in dates, allowing users flexibility but making redemption rates crucial for conversion. Unlike Ctrip’s exact booking system, this method shifts how brands and creators pitch travel deals, focusing on enticing the voucher buyers to redeem and share their experience through vlogs.
🧠 Is it worth targeting Portugal brands on Douyin for UK creators focusing on travel content?
💬 Absolutely! Douyin’s aggressive push with subsidies and livestream promotions for hotels means Portugal brands are actively seeking fresh content to attract Chinese tourists. UK creators who can bridge cultural and language gaps with authentic travel vlogs have a solid chance to land branded campaigns and tap into this growing market.
🧩 Final Thoughts…
Douyin is changing the game in travel marketing with its voucher-based bookings and livestream-driven promotions. For UK creators, Portugal brands on Douyin represent a golden opportunity to create engaging travel vlogs that resonate with a massive Chinese audience hungry for authentic travel content.
The key is to understand the platform’s unique ecosystem, use tools like BaoLiba to connect with brands, and tailor your content to drive both interest and voucher redemptions. With Douyin’s travel business ramping up aggressively, now’s the time to dive in and make those branded travel vlogs happen.
📚 Further Reading
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🗞️ Source: Travel and Tour World – 📅 2025-08-06
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