If you’re a UK-based advertiser or content creator looking to tap into Belgium’s vibrant YouTube scene, you’ve landed in the right spot. Belgium’s market is unique — bilingual with Dutch and French influences, a strong digital culture, and a keen audience hungry for quality content. Partnering with the right YouTube influencers in Belgium can give your brand or channel that crucial local edge, driving authentic engagement and ROI.
As of May 2025, the marketing landscape in the United Kingdom is buzzing with cross-border influencer campaigns, and Belgium has become a hotspot for savvy advertisers. But you gotta pick your collabs wisely. Let me walk you through the top 10 Belgium-based YouTube influencers you should be eyeing right now, plus some no-nonsense tips on how to work with them like a pro.
🇧🇪 Why Belgium YouTube Influencers Matter for UK Brands
Belgium’s population, though just over 11 million, punches well above its weight digitally. The country’s Tube users prefer localised content in their own languages, so generic UK-English campaigns won’t cut it. Collaborating with local creators helps you navigate cultural nuances, language barriers, and legal specifics — for instance, Belgium’s strict GDPR enforcement and advertising transparency laws.
Plus, payment methods matter. Belgian creators typically expect payments via SEPA bank transfers or PayPal in euros (€), not pounds sterling (£). Don’t overlook these details when you draft your contracts or set your budgets.
🚀 Top 10 Belgium YouTube Influencers to Collaborate With in 2025
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Natoo – French-speaking Belgium’s queen of comedy sketches and lifestyle vlogs with millions of subscribers. Perfect for brands targeting millennial and Gen Z audiences.
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Dimitri Vegas & Like Mike – Famous DJs with a huge YouTube presence showcasing music and festival vlogs. Ideal for brands in entertainment, music gear, or nightlife.
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Uncle Robin – Dutch-speaking gaming influencer with a strong community on YouTube. Great for video game publishers or tech gadget promos.
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Cyprien – Though French-based, he resonates strongly with Belgian audiences. Known for witty sketches and tech reviews, a good pick for lifestyle and tech brands.
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Zoë Ferraris – Beauty guru with a loyal Flemish-speaking fanbase. Brands in cosmetics and skincare find her collaborations highly effective.
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The Belgian Traveller – Travel vlogger capturing Belgium’s hidden gems and European destinations. Perfect for tourism boards and travel-related products.
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Cédric the Chef – Foodie influencer blending Belgian cuisine with quirky recipes. A go-to for food brands and kitchenware.
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TechTasticBE – Dutch-speaking tech reviewer with a sharp eye on gadgets and apps. Perfect for startups and local tech firms.
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Elle D’Amour – Lifestyle and fashion influencer with a strong French-speaking following. Ideal for fashion brands wanting to crack the Belgian market.
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Belgian DIY – Home improvement and crafts channel popular among Belgian homeowners. Great for brands in tools, paint, and home décor.
💡 How UK Advertisers Can Maximise Belgian Tube Collabs
Tailor Your Content to Local Languages and Culture
Belgium is split mainly between Dutch (Flemish) in the north and French (Wallonia) in the south. English is widely spoken but rarely the preferred content language. Your best bet? Work with influencers who create in the local tongue and keep cultural references spot on. Avoid generic UK-English content that feels out of place.
Understand Belgian Consumer Behaviour
Belgian viewers value authenticity and transparency. They’re quick to spot overly salesy plugs or fake endorsements. Influencers who openly discuss pros and cons of products tend to gain more trust. So ditch the hard sell—go for storytelling and genuine user experiences.
Payment and Contract Nuances
Expect payments in euros, and use local payment methods like SEPA transfers or PayPal. UK advertisers should also factor in VAT rules — collaborating with EU-based creators means you might need to handle cross-border tax implications carefully.
Use Local Platforms for Influencer Discovery
Besides YouTube, many Belgian creators are active on Instagram and TikTok. BaoLiba’s platform can help you find these influencers quickly and check their engagement stats, audience demographics, and previous brand collaborations.
📢 People Also Ask
Who are the most popular YouTubers in Belgium right now?
The most popular Belgian YouTubers include Natoo, Dimitri Vegas & Like Mike, and Uncle Robin, spanning genres like comedy, music, and gaming.
How do UK brands effectively collaborate with Belgian influencers?
UK brands should localise content, respect language and cultural nuances, use local payment methods, and comply with Belgian advertising laws for best results.
Is English content effective for Belgian YouTube audiences?
While English is understood, Belgian audiences prefer content in Dutch or French for authenticity and better engagement.
📊 Final Thoughts
Belgium’s YouTube scene is a goldmine for UK advertisers who want to crack a sophisticated, bilingual market. By teaming up with the right 10 influencers, you’re not just buying eyeballs—you’re investing in trusted voices that speak directly to Belgian hearts and minds. Remember to mind the local legal and payment frameworks, and keep content genuinely local.
BaoLiba will keep updating you on the latest influencer marketing trends in the United Kingdom and beyond. Stay tuned and keep hustling!
