If you’re a UK-based advertiser or content creator eyeing the Spanish market, you already know WhatsApp isn’t just another messaging app there — it’s practically the heartbeat of daily communication. As of 2025 May, WhatsApp commands over 90% penetration in Spain, making it a goldmine for influencer marketing. But here’s the kicker: not all influencers are created equal, especially on WhatsApp where personal connection trumps flashy feeds.
So, who are the top 10 WhatsApp influencers you should seriously consider collaborating with in Spain? This list is crafted from real insider intel, local trends, and a bit of street smarts to help you cut through the noise and get your campaigns popping. Let’s dive in.
📢 Why WhatsApp Influencers Matter in Spain
Spain’s social media scene is unique. Unlike the UK, where Instagram and TikTok reign supreme for influencer content, Spaniards lean heavily on WhatsApp for everything — from sharing news and deals to organising meet-ups. Influencers on WhatsApp operate in close-knit groups or broadcast lists, delivering content with a personal touch that can’t be matched by traditional social media ads.
What’s more, Spanish consumers trust recommendations they get via WhatsApp more than any other channel. For UK brands looking to break into Spain, tapping into these WhatsApp influencers means accessing highly engaged audiences ready to act.
💡 How UK Advertisers Can Work with Spanish WhatsApp Influencers
Before jumping in, here’s the lowdown for UK advertisers:
- Payments: Most Spanish influencers prefer PayPal or bank transfers in euros (€). Be ready to handle currency conversions and cross-border payment fees.
- Legal: Spain’s data privacy laws align with GDPR, but influencers must ensure consent when sharing personal info or promotional content.
- Content: WhatsApp content is more conversational and less polished than Instagram posts. Think voice notes, quick video clips, and link shares.
- Collabs: Micro-influencers with 5k-50k followers in niche WhatsApp groups often bring better ROI than mega-influencers.
Now, onto the list.
📊 Top 10 WhatsApp Influencers in Spain
1. Marta López (@marta_wa_spa)
Marta runs several WhatsApp groups dedicated to lifestyle and wellness in Madrid. She’s known for honest product reviews and her weekly “spa tips” broadcast, which hooks over 15,000 active users. Perfect for UK beauty and wellness brands.
2. Carlos Vega (@carlosvega_sports)
A former pro futsal player turned sports influencer, Carlos shares exclusive training drills and match day insights on his WhatsApp channel. His 12,000+ football fan base in Barcelona is highly engaged, ideal for sportswear and health supplements.
3. Lucia Fernández (@luciafoodie)
Lucia’s WhatsApp foodie groups in Valencia have grown organically to over 20,000 members. She’s the go-to for restaurant recommendations and new food product launches, making her a prime pick for UK gourmet brands looking to expand.
4. Javier Ruiz (@javiertech)
Tech enthusiast Javier runs a tight-knit WhatsApp broadcast on gadgets and apps, reaching 8,000+ Spanish techies. His straightforward, jargon-free style resonates well with younger audiences.
5. Ana Morales (@anamoda)
Ana’s WhatsApp fashion circles are where Spain’s trendsetters swap style tips and flash deals. With 18,000 members across groups in Sevilla and Madrid, she’s a must for UK fashion labels.
6. Pedro Sánchez (@pedroeco)
Eco-warrior Pedro uses WhatsApp to mobilise his followers for sustainable living campaigns. Brands in eco-friendly products and services can leverage his 10,000-member active community.
7. Elena Torres (@elenatravel)
Elena shares exclusive travel hacks and Spanish destination tips via WhatsApp broadcast lists with 14,000 members. UK travel agencies and gear brands will find her audience very receptive.
8. Diego Martín (@diegomusic)
Diego’s WhatsApp groups are buzzing with indie music lovers in Spain, numbering over 7,000. He’s perfect for UK music festivals and audio tech brands wanting authentic outreach.
9. Sofia Navarro (@sofiakids)
Mom blogger Sofia runs WhatsApp groups focused on parenting and kids’ products. Her 11,000-strong Spanish parent community trusts her recommendations implicitly.
10. Raul Gómez (@raulgaming)
Raul’s WhatsApp gaming clans and broadcast lists have 9,000+ hardcore gamers. UK gaming brands and eSports events can tap into his highly engaged followers.
📚 People Also Ask
What makes WhatsApp influencers different from Instagram influencers in Spain?
WhatsApp influencers focus on intimate, trust-based communication via private groups or broadcast lists, whereas Instagram influencers rely on public posts and stories. The engagement on WhatsApp tends to be deeper and more personal.
How can UK brands pay Spanish WhatsApp influencers?
Most prefer PayPal or SEPA bank transfers in euros. Always clarify payment terms upfront and factor in any currency conversion fees when budgeting.
Is WhatsApp marketing GDPR compliant in Spain?
Yes, but influencers must obtain explicit consent before sending marketing messages. Brands should ensure contracts cover data privacy and compliance.
❗ Tips to Nail WhatsApp Influencer Campaigns in Spain
- Personalise your messages; WhatsApp audiences hate spam.
- Use local slang and cultural references to connect authentically.
- Test different content formats: voice notes, short vids, text, and images.
- Track engagement via direct replies or links with UTM parameters.
- Build long-term relationships instead of one-off promos.
Final Thoughts
As of 2025 May, the Spanish WhatsApp influencer scene is booming, offering UK advertisers a fresh and potent channel to crack this vibrant market. The key is to respect the platform’s intimacy and collaborate with influencers who command real trust.
Want to stay ahead of the game? BaoLiba will keep updating the United Kingdom influencer marketing trends, so make sure to follow us for the latest insights and insider tips. It’s time to make WhatsApp your secret weapon in Spain!
