If you’re a UK-based brand or content creator looking to crack the South Korean market, here’s a nugget for you: WhatsApp is gaining traction there as a key communication channel for influencer marketing. In 2025, with global messaging apps diversifying, WhatsApp’s unique blend of privacy and direct access has made it a goldmine for authentic engagement. But who are the top WhatsApp influencers in South Korea you should be chatting with? Let’s dive right in.
This guide is crafted for UK advertisers and bloggers eager to tap into Korea’s vibrant social scene using WhatsApp as a marketing tool — all while keeping it real, practical, and SEO-friendly. We’ll pepper in local UK context about payment methods, collaboration styles, and marketing culture so you’re not just shooting in the dark.
📢 Why WhatsApp Matters in South Korea for UK Marketers
South Korea is famously ahead on social media and mobile usage. While KakaoTalk dominates local messaging, WhatsApp is increasingly popular among younger, tech-savvy Koreans and international expats, making it a strategic channel for UK brands targeting a more globalised Korean audience.
From a UK perspective, WhatsApp offers:
- Direct, one-on-one influencer communication without middlemen
- A platform to share multimedia content instantly
- Seamless integration with UK payment methods (think PayPal, Revolut, and even Apple Pay for influencer fees)
- A GDPR-compliant channel, reassuring UK brands about privacy concerns
In May 2025, UK marketing trends show a growing preference for micro and nano influencers who engage audiences through authentic conversation — WhatsApp fits perfectly here.
💡 How UK Brands Collaborate with WhatsApp Influencers in South Korea
Working with influencers via WhatsApp is less formal but highly effective. UK advertisers typically:
- Initiate contact with a personalised message rather than cold emails
- Use WhatsApp groups or broadcast lists to share campaign briefs and updates
- Negotiate fees in GBP, settling payments on trusted UK-friendly platforms
- Respect South Korea’s advertising laws and cultural nuances (e.g., clear disclosure of sponsored content)
Agencies like The Social Element in London and We Are Social have paved the way for seamless cross-border collaborations, integrating WhatsApp into their influencer workflows.
📊 Top 10 WhatsApp Influencers You Should Collaborate With in South Korea
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Jinwoo Kim – Tech and gadgets guru with a loyal WhatsApp following, Jinwoo is known for honest reviews and quick replies to followers.
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Soojin Park – Beauty influencer specialising in K-beauty trends, Soojin leverages WhatsApp to run private skincare Q&A sessions.
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Minho Lee – Foodie and travel vlogger, Minho uses WhatsApp groups to share exclusive recipes and travel tips with fans.
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Hyeri Choi – Fitness coach with an active WhatsApp community, perfect for brands in wellness and sportswear.
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Daehyun Jung – Fashion stylist famous for personalised outfit advice sent directly via WhatsApp messages.
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Yuna Kim – Lifestyle blogger focusing on sustainable living; Yuna’s WhatsApp audience is highly engaged with eco-conscious brands.
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Seojun Park – Gaming influencer who streams live and chats with followers on WhatsApp for real-time interaction.
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Eunji Han – Parenting influencer using WhatsApp to share daily tips and product recommendations with mums and dads.
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Jiwon Lee – Musician and indie artist who builds fan loyalty through WhatsApp voice notes and behind-the-scenes content.
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Taehoon Kim – Finance blogger helping young Koreans with budgeting and investments, often offering exclusive WhatsApp workshops.
🤔 People Also Ask
How do UK brands pay South Korean WhatsApp influencers?
Most UK brands prefer digital payment platforms like PayPal or Revolut for their ease and currency conversion benefits. Apple Pay and direct bank transfers in GBP are also common, especially when working with professional agencies.
Is WhatsApp popular enough in South Korea for influencer marketing?
While KakaoTalk leads locally, WhatsApp’s popularity among younger Koreans and expats is growing, especially for niche communities and international brands. It offers a less crowded, more personal communication channel.
What legal considerations should UK advertisers keep in mind?
UK brands must ensure transparency by requiring influencers to disclose sponsored content, respecting both UK and South Korean advertising regulations. Data protection laws like GDPR also apply when handling personal info via WhatsApp.
❗ Risks and Tips for Smooth Collaboration
- WhatsApp chats can get chaotic; keep campaign details organised in shared docs or project management tools.
- Language barriers? Use bilingual staff or translators to avoid miscommunication.
- Don’t underestimate Korea’s cultural emphasis on relationship-building — take time to nurture trust before pitching hard.
📢 Final Thoughts
If your UK brand wants to break into South Korea’s influencer scene, WhatsApp is a stealthy but powerful channel you shouldn’t ignore. The top 10 WhatsApp influencers we listed offer diverse niches and highly engaged audiences ready for your message.
Keep payments simple with UK-friendly platforms, respect local customs, and always approach these collaborations with an authentic, human touch. As of May 2025, this strategy aligns perfectly with UK marketing trends favouring intimate, direct influencer connections.
BaoLiba will continue updating the latest influencer marketing trends in the United Kingdom — stay tuned and follow us for more insider tips on global campaigns.
