In the fast-evolving world of influencer marketing, tapping into South Korea’s WhatsApp influencers can open doors to one of Asia’s most digitally savvy markets. As a UK-based advertiser or content creator, understanding who the key players are on WhatsApp in South Korea helps you cut through the noise and make real connections that convert.
By May 2025, the UK marketing scene has seen brands increasingly diversify beyond Instagram and TikTok, looking at messaging apps like WhatsApp to drive micro-community engagement and authentic chat-based campaigns. South Korea, with its unique digital culture and high smartphone penetration, is a goldmine for WhatsApp collaborations — but only if you know who’s worth your time.
Let’s break down the 10 top WhatsApp influencers in South Korea you should consider partnering with, how UK brands can approach them, and why WhatsApp is becoming a secret weapon in cross-border influencer marketing.
📢 Why WhatsApp Influencers Matter in South Korea
South Korea isn’t just about KakaoTalk; WhatsApp usage is growing fast, especially among younger urbanites and expats. Unlike public social media platforms, WhatsApp offers a more private, direct line to engaged followers through groups and broadcast lists. This means influencers can build trust and have real conversations — a marketer’s dream for higher engagement and conversions.
For UK advertisers dealing in GBP, setting up smooth payment methods for international creators is crucial. Platforms like Payoneer and Wise are popular for hassle-free cross-border payments, ensuring influencers in South Korea get paid on time without currency headaches.
💡 How UK Advertisers Can Approach South Korean WhatsApp Influencers
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Localise your pitch: Koreans value respect and relationship-building. Start with personalised messages, preferably in Korean or with a Korean-speaking intermediary.
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Understand payment preferences: Most influencers appreciate transparency. Using GBP or converting to KRW with clear fee breakdowns via platforms like Wise builds trust.
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Legal compliance: South Korea has strict advertising disclosure laws. Make sure your campaigns comply with both UK ASA guidelines and South Korean regulations.
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Leverage BaoLiba: BaoLiba’s global platform connects UK advertisers with verified South Korean influencers, simplifying contracts and payments.
📊 Top 10 WhatsApp Influencers in South Korea You Can’t Miss
Here’s the insider scoop on ten key players dominating the WhatsApp scene in South Korea — from fashion-forward content creators to tech-savvy vloggers. These influencers have built engaged WhatsApp groups with thousands of followers, perfect for niche campaigns.
1. Jisoo Kim (@JisooChat)
A fashion and beauty guru with a loyal WhatsApp group of 5,000+, Jisoo’s followers trust her for authentic product reviews and styling tips. She’s nailed micro-influencing on WhatsApp, driving strong conversions for Korean skincare brands expanding internationally.
2. Minho Lee (@TechTalkMinho)
Minho covers the latest gadgets and app reviews. His WhatsApp broadcasts deliver tech news straight to subscribers’ phones, perfect for UK tech brands wanting to break into the Korean market.
3. Hana Park (@FoodieHana)
Food and lifestyle influencer Hana shares exclusive recipes and local restaurant tips via WhatsApp. Her group is ideal for UK food brands seeking to test Korean palates with fusion snacks or beverages.
4. Soo-Jin Choi (@TravelWithSoojin)
Soo-Jin’s WhatsApp community loves travel hacks and hidden spots. Collaborate with her for travel gear or UK tourism promotions aimed at Korean travellers planning visits abroad.
5. Dong-Hyun Kim (@GamingDong)
A gaming influencer with a massive WhatsApp network, Dong-Hyun is the go-to for launching new games or gaming accessories in Korea’s competitive eSports scene.
6. Yuna Seo (@MomLifeYuna)
Yuna focuses on parenting, sharing tips and product recommendations through her WhatsApp mum groups. UK baby brands can gain authentic traction via her trusted channels.
7. Ji-Hoon Park (@FitJihoon)
Fitness coach Ji-Hoon offers workout plans and nutritional advice through WhatsApp broadcasts. UK sportswear and supplement brands find him a powerful ally for market entry.
8. Min-Jae Song (@EcoMinjae)
Sustainability influencer Min-Jae uses WhatsApp to educate and promote eco-friendly lifestyles. UK green brands can tap into his passionate audience for meaningful impact.
9. Eun-Ji Lee (@KPopEunji)
K-Pop is global, and Eun-Ji’s WhatsApp fan club is buzzing with exclusive content and merch drops. UK entertainment companies can leverage her reach for K-Pop related products or events.
10. Hyun-Woo Lim (@FinanceHyun)
Finance and investment influencer Hyun-Woo shares market insights with his WhatsApp subscribers. UK fintech startups or financial services aiming at Korea will find his audience well-targeted and engaged.
🤔 People Also Ask
How do I find WhatsApp influencers in South Korea?
Start with platforms like BaoLiba that vet and connect international advertisers with verified local WhatsApp influencers. Also, LinkedIn and local influencer agencies can be handy.
What are the best payment methods for collaborating with South Korean influencers?
Wise and Payoneer are popular for GBP to KRW transfers, offering low fees and fast payments. Always clarify payment terms upfront.
Can UK brands run WhatsApp campaigns legally in South Korea?
Yes, but you must comply with both UK and South Korean advertising standards and data privacy laws (like Korea’s Personal Information Protection Act).
❗ Final Thoughts
The South Korean WhatsApp influencer scene is a hidden gem for UK brands ready to go beyond traditional social platforms. These 10 influencers are not just content creators; they’re community builders who can deliver authentic engagement and real ROI.
As of May 2025, tapping into WhatsApp’s private network culture is proving a smart move for advertisers hungry to win hearts in Korea. BaoLiba will keep updating the latest trends and influencer insights for the UK market, so stay tuned and keep hustling!
