If you’re a UK-based brand or creator looking to tap into Denmark’s buzzing market, WhatsApp influencers are your secret weapon. Denmark might be small, but it packs a punch with highly engaged audiences who trust peer recommendations over flashy ads. As of May 2025, WhatsApp remains one of the most direct, personal ways to reach Danish consumers — especially when you’re working with the right influencers.
In this piece, I’ll break down the top 10 WhatsApp influencers you should be working with in Denmark, how to approach collaborations from the UK, and sprinkle in some insider tips on payment methods, legal do’s and don’ts, plus why this channel is gold for cross-border marketing.
📢 Why WhatsApp Influencers Matter in Denmark
Denmark’s digital scene is pretty unique. While Instagram and TikTok dominate visually, WhatsApp is the go-to for real convos, group chats, and community buzz. The Danes use WhatsApp daily, not just for mates but also for brand updates and local deals. Unlike the UK where WhatsApp marketing is still growing, Denmark has a more mature, chat-based influencer culture — perfect for campaigns that want to feel less “ad” and more “mate told me about it”.
For UK advertisers, this means you’re not just blasting ads, you’re entering real conversations. It’s a subtle but powerful shift in marketing mindset, and if done right, can skyrocket your ROI.
💡 How UK Brands Should Approach Danish WhatsApp Influencers
- Localise your message: Danes appreciate straightforward, honest communication. Skip the fluff and get to the point.
- Respect GDPR & Danish data laws: WhatsApp marketing is personal, so always get clear opt-ins. Denmark is strict on privacy, so no funny business.
- Use local currency and payment methods: Pay your influencers in Danish kroner (DKK) or via reliable methods like PayPal or Wise to avoid currency fees.
- Leverage BaoLiba’s platform: BaoLiba can connect you with verified Danish WhatsApp influencers and handle contracts and payments seamlessly.
📊 Top 10 WhatsApp Influencers in Denmark to Watch in 2025
Here’s the real deal: these influencers aren’t just popular; they’ve built cult-like followings on WhatsApp. They run groups, broadcast lists, or even WhatsApp-based mini-shops.
1. Mikkel Hansen (@mikkelh_whatsapp)
A tech-savvy lifestyle influencer, Mikkel runs multiple WhatsApp groups focused on smart home gadgets and Danish tech startups. His audience trusts his hands-on reviews.
2. Sofie Jensen (@sofiescoop)
Known for her local food and travel tips, Sofie’s WhatsApp broadcasts have become a go-to for Copenhagen foodies. She’s nailed the art of making promos feel like insider tips.
3. Jonas Pedersen (@jonaschat)
Finance influencer Jonas shares daily money-saving hacks and investment tips via WhatsApp groups. Perfect if you’re pushing fintech or banking products.
4. Katrine Madsen (@katrinewhatsapp)
Beauty and wellness guru Katrine uses WhatsApp to offer exclusive skincare advice and product launches. Her audience skews 25-35 females, ideal for cosmetics brands.
5. Emil Sørensen (@emilconnect)
Fitness and health coach Emil runs workout challenges through WhatsApp broadcasts, creating a tight-knit community atmosphere.
6. Anna Larsen (@annawhatsapp)
Anna’s travel group shares budget-friendly Danish and Nordic getaway ideas, making her a great partner for tourism boards or travel gear brands.
7. Frederik Nielsen (@fredwhatsapp)
Gaming influencer Frederik shares game tips and livestream links on WhatsApp, with a strong Gen Z following.
8. Louise Thomsen (@louisechat)
Parenting and lifestyle influencer Louise uses WhatsApp to share daily parenting hacks and product recommendations.
9. Rasmus Kristensen (@rasmusgroup)
Rasmus curates niche WhatsApp groups for music lovers and concert-goers in Denmark, ideal for event promotions.
10. Camilla Bjerg (@camibjerg)
Fashion influencer Camilla’s WhatsApp channels are perfect to launch limited edition drops and exclusive sales.
❗ What UK Advertisers Need to Know Before Collaborating
- Cultural nuance: Danes value privacy and authenticity. Avoid overly salesy or pushy messages.
- Compliance: Denmark enforces GDPR strictly. Always get explicit consent before adding anyone to WhatsApp groups.
- Payment: Use transparent and secure payment channels. BaoLiba supports smooth cross-border payments in DKK.
- Measurement: WhatsApp doesn’t have traditional metrics like Instagram. Track engagement through direct feedback, coupon codes, and affiliate links.
### People Also Ask
What makes WhatsApp influencers different in Denmark?
WhatsApp influencers in Denmark operate more like trusted community leaders rather than flashy celebrities, creating intimate, engaged groups that value genuine recommendations.
How can UK brands pay Danish WhatsApp influencers?
Most prefer payments in Danish kroner via PayPal, Wise, or direct bank transfers. Platforms like BaoLiba can handle currency conversion and contracts to ease the process.
Are there legal risks using WhatsApp for influencer marketing in Denmark?
Yes, mainly around GDPR and consent. Brands must ensure all participants have opted in and that data privacy rules are strictly followed to avoid hefty fines.
📢 Wrapping Up
As of May 2025, Denmark’s WhatsApp influencer scene is a goldmine for UK brands wanting authentic, direct access to engaged consumers. The 10 influencers listed here cover niches from tech and finance to lifestyle and fitness — each offering a unique gateway into Danish daily chats.
If you’re serious about cracking the Danish market, WhatsApp isn’t just an add-on channel; it’s a must-have. Master the legal and cultural nuances, pick the right influencer, and watch your brand buzz spread organically.
BaoLiba will keep updating the latest UK influencer marketing trends and Danish market insights. Stay tuned and get ready to level up your cross-border campaigns!
