If you’re a UK-based advertiser or creator looking to crack the Denmark market, WhatsApp is your secret weapon. Yeah, you heard me right. While Instagram and TikTok dominate, WhatsApp is the unsung hero for hyper-engaged, personal marketing over here. As of May 2025, Denmark’s WhatsApp user base is booming, and partnering with the right influencers can skyrocket your brand visibility and conversions.
So, who are the top 10 WhatsApp influencers in Denmark you should be sliding into DMs with? Let’s cut the fluff and get straight to the point — I’m giving you the lowdown on the Danish WhatsApp scene that’s ripe for collaborations, complete with real examples, payment tips, and how to make your campaigns work from the UK.
📢 Why WhatsApp Influencers Matter in Denmark for UK Brands
First off, Denmark’s chat culture is intense. WhatsApp isn’t just for messaging mates; it’s a key channel for community groups, exclusive brand offers, and personalised content. Unlike the UK, where WhatsApp is more personal, Danish users expect brands to engage through it in a more direct, conversational manner.
UK advertisers need to adapt: use GBP payments via PayPal or Wise for smooth transactions, respect GDPR and Denmark’s strict advertising laws, and tailor content that feels like a friendly chat, not a hard sell. Brands like Boozt and Ecco have nailed this vibe locally.
Now, let’s jump to the influencers who can make your WhatsApp campaigns pop in Denmark.
💡 The Top 10 WhatsApp Influencers in Denmark You Can’t Miss
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Mikkel Jensen (@mikkelwhatsappdk)
Mikkel has a loyal WhatsApp community of 15k fans, mostly young urbanites interested in lifestyle, fashion, and tech. His weekly WhatsApp newsletters boast open rates north of 80%. UK brands into sustainable fashion, think of Mikkel as your gateway. -
Lærke Sørensen (@laerke_chat)
A top foodie influencer with a twist — she shares exclusive recipes, restaurant reviews and even live cooking sessions via WhatsApp groups. Perfect if you have a food or kitchenware brand to promote. -
Anders Holm (@anderswhatsup)
Anders is a tech geek and gadget reviewer who uses WhatsApp to run Q&A sessions and product demos. His audience trusts his advice when it lands in their chat inbox. -
Sofia Nielsen (@sofia_denmark)
Sofia’s got a niche in wellness and mental health. She runs WhatsApp support groups offering exclusive tips and mini-coaching. Great for health and wellness UK brands eyeing Denmark. -
Christian Pedersen (@christianwhatsapp)
With a solid following in the sports and fitness niche, Christian shares workout plans, motivational content, and exclusive discount codes via WhatsApp. -
Emilie Hansen (@emiliewhatsup.dk)
Emilie is a fashion influencer who uses WhatsApp to give her closest followers early access to sales and limited edition drops. A UK brand with a fast fashion line would kill to collaborate here. -
Jonas Møller (@jonas.chat)
Jonas focuses on travel and adventure, sharing insider tips and travel hacks through WhatsApp broadcasts. If you’re a UK travel agency or gear brand, Jonas is your man. -
Camilla Larsen (@camillawhatsapp)
Camilla has carved out a space in parenting and family life, sharing daily tips and product recommendations through WhatsApp groups. -
Frederik Andersen (@frederikwhatsapp)
Frederik’s gaming audience loves his WhatsApp-exclusive tournaments and giveaways. Gaming brands or accessories from the UK should definitely look his way. -
Nina Kristensen (@ninawhatsapp)
Nina focuses on sustainability and eco-friendly living. She runs WhatsApp chats that foster community discussions and brand collaborations on green products.
📊 How to Work with WhatsApp Influencers from the UK
Setting Clear Goals & KPIs
Whether you’re after brand awareness or direct sales, define what success looks like upfront. WhatsApp campaigns thrive on engagement rates, click-throughs on links shared in messages, and conversion from exclusive offers.
Payment & Legal Stuff
UK brands should expect to pay via GBP-friendly platforms like PayPal or Wise. Danish influencers will invoice you in DKK or EUR, so factor FX rates in. Also, remember GDPR applies strongly here — get proper consent for data use and opt-ins.
Content That Works
Keep your WhatsApp messages short, personalised, and value-packed. Danish users dislike spammy sales talk. Instead, offer exclusive sneak peeks, discount codes, or behind-the-scenes content.
Tracking & Reporting
Use UTM links and personalised codes to track WhatsApp campaign performance. Most Danish influencers are savvy with Google Analytics and can provide detailed reports.
❗ People Also Ask
How do I find WhatsApp influencers in Denmark?
Start with influencer marketing platforms like BaoLiba, or tap into local Danish communities on LinkedIn and Instagram. Check for influencers who actively manage WhatsApp groups or broadcasts.
Are WhatsApp influencer campaigns effective in Denmark?
Absolutely. They enjoy higher engagement than traditional social posts because WhatsApp is more personal and direct. Danish consumers respond well to exclusive, conversational marketing.
What payment methods do Danish WhatsApp influencers prefer?
Mostly PayPal, bank transfer (via IBAN), and Wise. Always clarify before contract signing.
💡 Final Thoughts
Diving into Denmark’s WhatsApp influencer scene is a savvy move for UK advertisers wanting fresh routes into a highly engaged market. These 10 influencers have already built tight-knit, active communities that love receiving content and offers via WhatsApp.
As of May 2025, the Danish market is ripe with opportunity, so don’t sleep on WhatsApp just because Instagram and TikTok are louder. Use the chat app’s power to create closer, more authentic connections.
BaoLiba will keep updating the latest influencer marketing trends in the United Kingdom. Stay tuned and follow us for more insider tips.
