If you’re a UK-based advertiser or content creator looking to tap into Denmark’s buzzing social scene, WhatsApp is your next goldmine. As of May 2025, WhatsApp has cemented itself as a go-to messaging app in Denmark, not just for chit-chat but as a powerful influencer marketing channel. Forget the usual suspects like Instagram or TikTok alone—WhatsApp’s private, direct, and high-engagement nature makes it a stealthy weapon to convert leads into loyal fans.
In this article, I’ll break down the top 10 WhatsApp influencers in Denmark you should know about right now. Whether you’re a brand aiming for a local foothold or a blogger scouting for collaboration, I’ll also drop some real talk on how UK advertisers can work smart with Danish creators, including payment tips, legal must-dos, and platform nuances.
📢 Why WhatsApp Influencers Matter in Denmark for UK Advertisers
Denmark’s digital habits are unique. While Facebook and Instagram still pull weight, WhatsApp’s end-to-end encryption and group chat features have skyrocketed its popularity. It’s where Danish users share lifestyle tips, product recommendations, and even exclusive content in a way that feels more personal and trustworthy.
For UK advertisers, this means the usual broadcast ads won’t cut it. Partnering with WhatsApp influencers who run active groups or broadcast lists can drive authentic conversations around your brand, boosting trust and conversions. Payments usually flow through local methods—think MobilePay or international transfers in GBP or EUR—so get your financial ducks in a row early.
💡 The Top 10 WhatsApp Influencers in Denmark You Should Collaborate With
Here’s a practical list of Denmark’s WhatsApp movers and shakers, based on audience size, engagement, and niche relevance. All of these folks have nailed the art of mixing WhatsApp with other platforms like Instagram and YouTube for maximum reach.
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Mette Jensen (@mettejensen.dk)
Niche: Sustainable lifestyle & eco-friendly products
Why follow? Mette’s WhatsApp groups are buzzing hubs for Denmark’s green community. She curates exclusive content and product drops that spark lively chats and high trust. Perfect if your brand aligns with sustainability. -
Lars Christiansen (@larsfit)
Niche: Fitness & wellness
Lars uses WhatsApp to run personalised coaching and daily motivation messages. His audience loves the accountability factor, making him a top pick for health, supplements, or activewear brands. -
Sofie Holm (@sofieholmdk)
Niche: Fashion & beauty
Sofie’s WhatsApp broadcast lists share exclusive fashion tips and early access to sales. If your UK brand wants to crack the Danish style scene, she’s your go-to. -
Jonas Mikkelsen (@jonasmikk)
Niche: Tech & gadgets
Jonas shares honest reviews and tech hacks in his WhatsApp groups, making him a trusted voice among Denmark’s tech geeks. -
Anna Sørensen (@annafoodie)
Niche: Food & culinary experiences
Anna’s WhatsApp lists offer recipes, restaurant tips, and foodie meet-ups. Great for UK food brands or travel services eyeing Denmark. -
Frederik Lund (@frederiklund.dk)
Niche: Personal finance & investing
With Denmark’s rising interest in smart finance, Frederik’s WhatsApp chats provide tips and exclusive webinars. Ideal for fintech or investment brands. -
Nina Rasmussen (@ninaras)
Niche: Parenting & family
Nina’s groups are supportive communities for Danish parents, perfect for baby products or family services. -
Esben Nielsen (@esbentech)
Niche: Gaming & esports
Esben’s WhatsApp groups are lively, especially among younger Danes. A solid pick for gaming gear or app launches. -
Katrine Møller (@katrinemoller.dk)
Niche: Travel & adventure
Katrine shares travel hacks and exclusive trip offers on WhatsApp, great for UK travel agencies targeting Danish wanderlust. -
Thomas Pedersen (@thomas_pedersen)
Niche: Automotive & motorsport
Thomas’s WhatsApp broadcast is the place for car lovers and motorsport fans, ideal for automotive brands or events.
📊 How UK Advertisers Can Work With Danish WhatsApp Influencers
Understand The Legal Landscape
Denmark has strict GDPR enforcement, just like the UK, but with extra local flavour. Make sure your WhatsApp campaigns respect user consent, especially with WhatsApp broadcast lists. Influencers must clearly disclose paid partnerships to stay on the right side of Danish and UK advertising standards.
Payment & Contracts
Most Danish influencers prefer MobilePay or direct bank transfers in DKK or EUR, but as a UK advertiser, you can easily use Wise or Revolut to send GBP conversions seamlessly. Contracts should be bilingual (English and Danish) to avoid misunderstandings.
Integrate WhatsApp With Other Channels
Most Danish WhatsApp influencers are omnichannel pros—Instagram stories, YouTube videos, and even TikTok clips often lead followers to their WhatsApp groups. Plan your campaigns to cover these touchpoints for maximum impact.
🤔 People Also Ask
How popular is WhatsApp in Denmark compared to other social platforms?
WhatsApp is among the top messaging apps in Denmark, with over 70% of adults using it regularly as of 2025. It’s especially favoured for private group chats and direct influencer engagement, complementing platforms like Instagram and Facebook.
Can UK brands legally run WhatsApp influencer campaigns in Denmark?
Yes, provided they comply with GDPR and Danish marketing laws. Clear consent for messaging and transparent influencer disclosures are essential to avoid fines and reputation damage.
What payment methods are preferred by Danish WhatsApp influencers?
MobilePay is king locally, but bank transfers in EUR or GBP via international services like Wise or Revolut are widely accepted. Always clarify payment terms upfront.
📢 Final Thoughts
If you want to crack the Danish market beyond the usual social media noise, collaborating with WhatsApp influencers is where the magic happens. These top 10 Danish WhatsApp creators offer direct, high-trust access to niche communities that UK advertisers often overlook.
As of May 2025, integrating WhatsApp into your influencer marketing mix will give you that edge—whether you’re pushing eco-friendly gear, tech gadgets, or family products. Remember the legal nuances, plan for smooth payments, and leverage these influencers’ multi-platform presence for the best results.
BaoLiba will keep you posted on the latest UK influencer marketing trends and cross-border strategies. Stay tuned and follow us for more insider tips!
