If you’re a UK-based advertiser or content creator looking to crack the China market via Twitter, you’re in the right spot. Despite Twitter being blocked in mainland China, the platform still holds massive sway among the Chinese diaspora, expats, and global opinion leaders talking about China. Collaborating with the right Twitter influencers who specialise in Chinese topics or have a strong China-centric following can be a game changer for your brand.
In this article, we’ll break down the top 10 Twitter influencers you should be working with in China-related campaigns — and how to do it the proper UK way, with an eye on local payment methods, marketing culture, and legal considerations.
As of May 2025, the UK-China digital marketing landscape is buzzing with opportunities. So let’s dive straight into the influencers and how to get your campaigns buzzing.
📢 Why Twitter Influencers Matter for China Marketing from the UK
Despite Weibo and WeChat dominating inside China, Twitter remains a hotspot for opinion formers and business pros outside the Great Firewall. UK brands targeting Chinese-speaking audiences or those interested in China often use Twitter for awareness and engagement.
Why? Because Twitter’s open platform cuts through the noise, allowing influencers to shape narratives on politics, tech, culture, and lifestyle. Plus, UK advertisers love Twitter’s real-time pulse and ad targeting options.
When you hook up with the right influencers, you get authentic voices that resonate with both Chinese expats in the UK and global netizens interested in China. Think tech gadgets, travel, finance, education, or even trendy streetwear brands like A-Cold-Wall* or Palace pushing into the Chinese market.
💡 Top 10 Twitter Influencers to Collaborate With in China Campaigns
Here’s the list — these folks have credibility, engagement, and a knack for Chinese content. We picked them based on follower count, engagement rates, and relevance to UK brands wanting to tap China’s vibe.
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@cha_jie – A media maven and China culture commentator. Perfect if you want sharp, insightful takes and high engagement.
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@ChinaTechNews – Focuses on the latest tech trends in China. Ideal for gadget brands or fintech services.
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@ChatterInChina – Lifestyle and travel influencer with a huge following among expats and tourists interested in China.
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@MandarinMarketUK – UK-based influencer blending Chinese language learning with cultural tips. Great for educational products.
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@EastAsiaInsight – Political and economic analyst, frequently quoted by UK news outlets. Perfect for B2B or policy-driven campaigns.
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@ShanghaiStreetStyle – Fashion influencer showcasing China’s urban streetwear scene. Perfect for UK streetwear brands eyeing China.
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@ChaChaFoodie – Food influencer specialising in Chinese cuisine reviews and recipes, great for F&B brands.
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@ChinaGamingBuzz – Gaming and eSports influencer with a strong China-focus, great for gaming brands or apps.
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@HK_Insider – Insider news and cultural commentary on Hong Kong, a key market for UK luxury goods.
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@ChaGlobalBiz – Business insights and startup ecosystem in China, perfect for UK fintech and innovation sectors.
📊 How UK Advertisers Can Work with These Influencers
Payment & Contracts
UK advertisers should use GBP-based contracts and payment methods familiar to influencers, such as PayPal, Wise, or direct bank transfers. Always draft agreements compliant with UK advertising standards (ASA guidelines) and clarify disclosure rules around sponsored content.
Campaign Types
From sponsored tweets and Twitter Spaces chats to co-branded giveaways and live Q&As, UK brands have plenty of options. For example, a London-based fintech startup can co-host a Twitter Space with @ChaGlobalBiz to discuss cross-border payments.
Legal & Cultural Notes
Make sure your content respects both UK and Chinese cultural sensitivities. Avoid politically sensitive topics, especially around China’s government policies, to steer clear of backlash.
❗ People Also Ask
Who are the top Twitter influencers for China marketing?
The top Twitter influencers include @cha_jie, @ChinaTechNews, and @ChatterInChina, all known for strong engagement and China-focused content.
How can UK brands pay influencers in China campaigns?
UK brands typically use PayPal, Wise, or bank transfers in GBP, with clear contracts following ASA rules on sponsorship disclosures.
What types of campaigns work best on Twitter for China audiences?
Sponsored tweets, Twitter Spaces, giveaways, and live Q&As work well, especially when paired with authentic influencers who understand the China market.
💡 Real-World Example: A UK Fashion Brand’s Twitter Win
A UK streetwear brand leveraged @ShanghaiStreetStyle for a Twitter campaign in early 2025. They ran a series of styled posts and a giveaway targeting UK-based Chinese youth. The result? A 35% bump in online sales from China and the UK diaspora, proving the power of smart influencer collabs.
📢 Final Thoughts
Collaborating with the right Twitter influencers focused on China can unlock massive potential for UK advertisers and content creators. Remember to keep your campaigns culturally sensitive, legally compliant, and payment-friendly. As of May 2025, the fusion of UK creativity and China’s market interest on Twitter is a hot ticket.
BaoLiba will continue updating the United Kingdom’s influencer marketing trends. Stay tuned and follow us for the freshest insights!
