If you’re a UK-based advertiser or content creator looking to tap into China’s social scene via Twitter, you’re in the right spot. Despite Twitter being blocked in mainland China, a specific crowd — especially overseas Chinese, expats, and niche communities — actively use it. Plus, with global brands craving authentic China-related content, knowing the right Twitter influencers is gold.
As of May 2025, the UK’s marketing game has seriously embraced cross-border influencer collabs, especially utilising platforms like BaoLiba to bridge the gap. Today, we’re diving into the top 10 Twitter influencers you should collaborate with in China, with a no-nonsense, practical lens tailored for UK advertisers and creators. We’ll sprinkle in some local context on payment, culture, and the legal bits you gotta watch.
🌏 Why UK Advertisers Should Care About Chinese Twitter Influencers
China’s social media giants like Weibo and Douyin dominate locally, but Twitter’s unique global reach can’t be ignored. Many Chinese diaspora and tech-savvy millennials hang out on Twitter, chatting about everything from tech to pop culture. For UK brands targeting these groups — whether it’s high-end British fashion, fintech services, or educational programmes — partnering with Twitter influencers who understand the China vibe is a smart move.
Plus, UK payments in GBP (£) are straightforward to convert via platforms like PayPal or Wise, making cross-border influencer payments smooth. Just keep an eye on compliance with UK advertising standards and China’s digital laws when planning campaigns.
💡 Top 10 Twitter Influencers in China to Watch in 2025
Here’s our curated list based on engagement, niche relevance, and cross-cultural appeal:
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@TechCha_China — A tech geek who’s got the pulse on Chinese AI startups and Tencent innovations. Great for fintech or tech gadget promos.
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@ShanghaiFoodieUK — Food lover bridging Shanghai street eats and London’s culinary scene. Perfect for food & beverage brands eyeing UK-Chinese fusion.
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@ChinaFashionBuzz — Fashion insider who reviews emerging Chinese designers and global runway trends. A go-to for UK fashion labels wanting China’s flair.
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@MandarinMumLife — A popular mum blogger sharing family life and education tips in bilingual style. Ideal for UK educational apps or baby products.
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@BeijingBizTalk — Business analyst focusing on UK-China trade and investment news. Great for financial services and export companies.
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@ChaChaTravel — Travel influencer showcasing hidden gems in China with a global lens. UK travel agencies or airlines can leverage this for cultural campaigns.
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@EcoChinaNow — Environmental activist tweeting about China’s green tech and sustainability efforts. UK eco-brands and NGOs should take note.
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@KPopChinaFan — Music and entertainment commentator covering K-Pop’s China fandom. Useful for UK entertainment brands targeting younger audiences.
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@DigitalNomadCN — Freelancer and remote work advocate sharing tips for working across UK-China time zones. Ideal for SaaS or coworking space promotions.
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@CryptoCha_ — Cryptocurrencies and blockchain expert with a China focus. A must-follow for UK crypto startups or fintech marketers.
📢 How to Collaborate with These Influencers from the UK
Payment & Contracts
UK advertisers usually pay influencers in GBP (£) via PayPal, Wise, or direct bank transfers. Most Chinese influencers prefer these methods due to ease and transparency. Always draft clear contracts specifying content scope, posting frequency, and disclosure to comply with UK’s ASA rules on influencer marketing.
Content & Cultural Sensitivity
Keep content authentic but respectful. Chinese audiences value subtlety and respect for local culture. Avoid anything politically sensitive or culturally tone-deaf. Use influencers’ insights on trending hashtags and Twitter chats to boost engagement.
Platform Mechanics
Unlike the UK’s Instagram or TikTok focus, Twitter in this niche is about timely conversations, threads, and retweets. Encourage influencers to use Twitter Spaces or polls to drive interaction, which is a growing feature in UK campaigns as well.
📊 People Also Ask
Who are the most influential Twitter users representing China?
The list above highlights 10 top influencers who combine niche expertise and strong followings, making them ideal partners for UK brands targeting Chinese audiences on Twitter.
Can UK brands legally work with Chinese influencers on Twitter?
Yes, but brands must comply with UK Advertising Standards Authority (ASA) guidelines and respect China’s digital content laws. Clear disclosures and lawful content are essential.
What are the best payment methods for cross-border influencer collaborations?
PayPal, Wise, and direct bank transfers in GBP (£) are popular for smooth, transparent payment to Chinese Twitter influencers. Always confirm preferred methods in contracts.
❗ Final Thoughts: Keep Your China-Twitter Game Sharp
Working with China-focused Twitter influencers is a killer strategy to crack niche markets and diaspora groups from the UK. But it takes savvy — knowing which influencers bring real clout, handling payments smartly, and respecting cultural nuances.
At BaoLiba, we keep our finger on the pulse of these cross-border influencer trends, helping UK brands and creators navigate the complex yet rewarding China-Twitter scene. We’ll keep updating the latest marketing intel from the UK perspective, so stay tuned and follow us for more insider insights.
If you want to move fast and get results, start chatting with these 10 influencers and watch your China-related Twitter campaigns take off. Cheers to smarter, more global influencer marketing!
