Looking to tap into the buzzing TikTok scene in the Netherlands? If you’re a UK-based advertiser or content creator, knowing who to team up with can make or break your campaign. As of May 2025, TikTok is still the kingpin social platform for youth engagement, and the Dutch market is no exception. But it’s not just about picking any influencer; it’s about choosing the right ones who resonate both locally and with your UK audience.
In this no-fluff guide, I’m breaking down the top 10 TikTok influencers from the Netherlands you absolutely want on your radar. We’ll also touch on how UK brands can collaborate smartly, handle payments in pounds sterling, and stay compliant with both UK and EU digital marketing laws. Let’s dive in.
📢 Why Netherlands TikTok Influencers Matter for UK Advertisers
The Netherlands boasts a highly engaged TikTok user base, and Dutch creators often bring a fresh, relatable vibe that crosses borders nicely. For UK advertisers, it’s a chance to diversify campaigns and reach a wider European audience without the hefty costs of bigger markets like Germany or France.
Plus, many Dutch influencers speak excellent English, smoothing communication and content localisation — no awkward translations that kill engagement.
💡 Top 10 TikTok Influencers in Netherlands to Collaborate With
Here’s the cream of the crop you want in your toolkit. These creators span niches from lifestyle and comedy to tech and fashion, perfect for a range of UK campaigns.
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NikkieTutorials
Nikkie de Jager is a beauty powerhouse with a global following. Collaborate with her for make-up launches or skincare brands targeting young women. -
EnzoKnol
Enzo is the king of Dutch vlogging and lifestyle content. Great for travel, tech, or lifestyle brands looking for authentic storytelling. -
Anna Nooshin
A fashion and lifestyle guru with a strong entrepreneurial streak. Perfect for luxury or high-street fashion campaigns. -
Dylan Haegens
Comedy and relatable sketches that engage millions. Ideal if your brand wants to tap into light-hearted, youth-driven content. -
Sanny Verhoeven
Wellness and fitness influencer. Collaboration here is gold for health brands targeting active lifestyles across the UK and Europe. -
Kalvijn
Tech and gaming content creator with a loyal fanbase. If your campaign is about gadgets, apps or eSports, Kalvijn’s your guy. -
Monica Geuze
Lifestyle influencer with a great mix of family and fashion content. Works well for brands aiming at young parents. -
Gio Latooy
Music and entertainment influencer. Collaborate for music launches or lifestyle products with a cool edge. -
Sef
Young rapper and cultural influencer. Great fit for streetwear or youth culture campaigns. -
Frenna
Another music star with a solid TikTok presence. Ideal for lifestyle and entertainment brands.
📊 How UK Advertisers Can Work With Dutch TikTokers
Payment & Contracts
Most collaborations with Dutch influencers involve payments in GBP, settled via PayPal or Wise (formerly TransferWise), which offers competitive exchange rates and low fees. Contracts should explicitly state deliverables, usage rights, and GDPR compliance – both UK and EU laws apply here.
Cultural Dos and Don’ts
Dutch audiences appreciate authenticity and a bit of dry humour. Overly polished ads tend to flop. Also, be mindful of their direct communication style; keep negotiations straightforward and transparent.
Platforms & Tools
Aside from TikTok itself, many Dutch influencers cross-post on Instagram and YouTube. Using platforms like BaoLiba (shameless plug, but it’s solid) can help you manage campaigns across borders and languages without headaches.
❗ Legal Landscape You Should Know
Since the UK left the EU, digital marketing rules need double-checking. The Dutch follow the EU’s strict GDPR, so any data gathering or targeting must comply. Also, disclose paid partnerships clearly – TikTok’s own policies and the ASA (Advertising Standards Authority) in the UK are strict about transparency.
### People Also Ask
Who are the most popular TikTok influencers in the Netherlands?
NikkieTutorials, EnzoKnol, and Anna Nooshin top the list, thanks to their massive followings and versatile content styles.
How can UK brands collaborate with Dutch TikTok creators?
Start by researching their niche and audience fit, then reach out via platforms like BaoLiba or direct DM. Always set clear contracts and payment terms in GBP.
What are common payment methods for influencer marketing between UK and Netherlands?
PayPal and Wise are the go-to options for fast, secure international payments with low fees.
💡 Quick Tips for Successful Cross-Border TikTok Campaigns
- Localise your creative assets: Dutch humour and slang can differ from UK styles.
- Track engagement metrics separately to understand the local response.
- Test small campaigns before scaling up.
- Use influencer marketing platforms that support multi-country compliance.
Final Thoughts
As of May 2025, the Netherlands remains a goldmine for UK brands and creators wanting to expand on TikTok. With the right influencer partners — and a solid grasp on payment, legal, and cultural nuances — you can seriously level up your campaigns. BaoLiba will continue updating the latest UK influencer marketing trends, so keep us bookmarked for fresh intel and insider tips.
