Looking to crack the Dutch market via TikTok? If you’re a UK-based brand or influencer eager to tap into the Netherlands’ buzzing social scene, you’ve landed in the right spot. TikTok is king when it comes to viral content and engagement, and teaming up with the right Dutch creators can seriously boost your reach and ROI.
As of May 2025, the Netherlands remains one of Europe’s hottest playgrounds for TikTok marketing, driven by a young, savvy audience and influencers who know how to blend local flavour with global trends. Whether you’re pushing fashion, tech, food, or lifestyle, partnering with top-tier Dutch influencers is your golden ticket.
Let’s dive into the top 10 TikTok influencers in the Netherlands who you should seriously consider collaborating with — all vetted for relevance, engagement, and brand fit from a UK advertiser’s perspective. We’ll also sprinkle in some practical tips for working across borders, payment methods, and legal points to keep you sharp.
📢 Why Netherlands TikTok Influencers Matter for UK Advertisers
The Netherlands has a population of about 17 million, but their TikTok penetration is massive — especially among Gen Z and Millennials. Unlike the UK, where TikTok content can sometimes feel oversaturated, Dutch creators bring a fresh, authentic voice that resonates well across Western Europe.
For UK advertisers, the Netherlands is a strategic stepping stone. The cultural proximity and relatively easy logistics (think EU payment systems, GDPR compliance, and English proficiency) make influencer collabs here a smooth ride.
Plus, Dutch TikTokers often collaborate across borders, so if you’re working with local agencies like Social Embassy Amsterdam or influencers managed by agencies such as The Mad Influencer, you get access to a whole network that’s ready to amplify your brand in the region.
💡 The Top 10 TikTok Influencers in the Netherlands You Need to Know
Here’s the no-fluff list of Dutch TikTokers making waves in 2025, perfect for UK brands targeting the Netherlands or even a pan-European audience. These creators span fashion, comedy, lifestyle, tech, and more — giving you options no matter your niche.
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NikkieTutorials (@nikkietutorials)
A beauty and makeup queen with a global reach, Nikkie is a must for brands in cosmetics, skincare, and fashion. She’s a Dutch native but her English content hits worldwide, meaning your campaign can stretch far beyond the Netherlands. -
Jordi van den Bussche aka Kwebbelkop (@kwebbelkop)
If you’re in gaming or tech, Jordi is the guy. His content is energetic and fun, with millions of followers who trust his recommendations. -
Anna Nooshin (@annanooshin)
A powerhouse in lifestyle and fashion, Anna’s a perfect fit for luxury or premium brands targeting young urban professionals. -
Enzo Knol (@enzoknol)
Known for his vlogs and relatable content, Enzo is great if you want to connect with a broad Dutch youth audience. -
Sanny Verhoeven (@sannyzoektgeluk)
Sanny’s content focuses on wellness and positivity, aligning well with health and lifestyle brands. -
Donny Roelvink (@donnyroelvink)
A trendsetter in music and entertainment, ideal for brands wanting to tap into Dutch pop culture. -
Lize Korpershoek (@lizekorpershoek)
Lize’s comedy sketches hit home with younger audiences craving light-hearted, shareable content. -
JusReignNL (@jusreignnl)
A rising star in multicultural comedy, perfect if your brand wants to appeal to diverse audiences. -
Bibi Breijman (@bibibreijman)
Fashion and lifestyle with a cheeky twist — Bibi is relatable and authentic, a great voice for lifestyle brands. -
Gio Latooy (@gio_latooy)
Known for his charismatic personality and dance videos, Gio’s audience overlaps well with music and youth culture brands.
📊 People Also Ask
How do UK brands pay TikTok influencers in the Netherlands?
Most Dutch TikTokers accept payments via widely used platforms such as PayPal, bank transfers (SEPA), or Wise. GBP to EUR conversions are straightforward, but it’s wise to clarify payment terms upfront, including VAT handling and contracts compliant with both UK and Dutch law.
What’s the best way to find Dutch TikTok influencers for collaboration?
Besides platforms like BaoLiba, which connects you to vetted creators, agencies like Social Embassy Amsterdam or influencer marketing platforms specialised in the Benelux region are your go-to. Always check engagement rates, content style, and audience demographics before committing.
Are there legal considerations for UK advertisers working with Dutch influencers?
Absolutely. GDPR compliance is critical — both parties must ensure data privacy in campaigns. Also, clear disclosure of sponsored content as per the Dutch Advertising Code and UK ASA guidelines is mandatory to avoid fines and reputational damage.
💡 Practical Tips for Collaborating with Dutch TikTokers from the UK
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Localise your messaging: Dutch audiences appreciate campaigns that respect their culture and language. Even if Dutch TikTokers produce English content, a sprinkle of Dutch phrases or local references can boost authenticity.
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Be clear on deliverables: TikTok’s fast-moving nature means that content turnaround is quick, but don’t rush quality. Define KPIs like views, engagement, and click-throughs clearly.
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Use GBP wisely: For payments, consider Wise or Revolut to save on fees and get near real-time transfers in Euros.
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Engage with local trends: Follow Dutch TikTok hashtags and viral challenges to understand the landscape better.
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Partner with local agencies: Agencies like The Mad Influencer or Social Embassy can help navigate local nuances, contracts, and influencer sourcing.
❗ What to Watch Out For
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Fake followers: Always vet influencers via analytics tools or trusted platforms to avoid inflated stats.
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Cultural faux pas: Avoid generic ‘Euro’ messaging; the Netherlands has its own distinct vibe.
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Contract clarity: Explicitly state usage rights, exclusivity, and content ownership in your contracts.
Final Thoughts
Collaborating with the top 10 TikTok influencers in the Netherlands is a no-brainer for UK advertisers wanting to expand their footprint in Europe’s vibrant digital space. As of May 2025, the combination of authentic creators, high engagement, and manageable cross-border logistics makes the Dutch TikTok scene a goldmine.
BaoLiba will continue updating the latest influencer marketing trends in the United Kingdom and beyond, so stick with us for insider tips and no-BS advice to keep your campaigns sharp and results-driven.
