Looking to tap into the Aussie TikTok scene from the UK? Whether you’re an ad agency, brand marketer, or a fellow content creator, knowing the right TikTok influencers in Australia can be your golden ticket to cracking this vibrant market. As of May 2025, Australia’s TikTok landscape is booming, with creators blending local Aussie charm and global trends like no other.
In this guide, I’m sharing the top 10 TikTok influencers in Australia you should seriously consider collaborating with. We’ll also weave in practical tips on how UK-based advertisers can approach partnerships, payment methods in GBP, and the legal bits to watch out for — all sprinkled with real-world examples from the UK and Aussie markets. Let’s get down to business.
📢 Why Focus on Australia for TikTok Influencer Marketing
Australia’s got a TikTok user base that’s young, highly engaged, and hungry for authentic content. Unlike the UK, where influencer marketing is mature and sometimes saturated, Australia offers fresh ground to test campaigns with less noise and often better ROI.
Plus, Australian consumers trust local creators who speak their lingo and reflect their lifestyle—think beaches, barbies, and laid-back humour.
From a UK advertiser’s view, partnering with Aussie TikTokers can boost your brand’s antipodean presence, useful if you’re expanding your ecommerce or service offerings down under. Payments usually go through GBP or AUD via platforms like PayPal or Wise, so currency conversion is a breeze.
💡 Top 10 TikTok Influencers in Australia You Should Collaborate With
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Sarah Magusara (@sarahmagusara)
A powerhouse in dance and lifestyle content, Sarah combines flawless execution with a huge Aussie Gen Z following. Great for brands in fashion, beauty, and wellness. -
Josh & Lia (@joshandlia)
This couple nails relatable comedy with a local twist, perfect for brands wanting to engage family-friendly or millennial audiences. -
Kaitlyn Maher (@kaitlynmaher)
Though originally from the US, Kaitlyn’s Aussie fanbase is solid. Her singing and creative content work well for music or entertainment brands. -
Bree Essrig (@breeessrig)
If you want a female influencer with edgy humour and activism, Bree’s your pick. She connects well with socially conscious brands. -
Madi Monroe (@madimonroe)
With a huge following both in the US and Australia, Madi’s lifestyle content is versatile for fashion, fitness, and travel brands. -
Luke Dollente (@luke_dollente)
A rising star in comedy skits and lip-syncs, Luke’s content is perfect for youth-oriented brands and startups. -
Nikita Dragun (@nikitadragun)
Though based in the US, Nikita has a loyal Australian following. Her beauty and makeup content can boost any cosmetics campaign. -
Sarah’s Day (@sarahs_day)
A health and fitness guru with a strong Australian presence, ideal if you’re pushing wellness products or supplements. -
Shani Grimmond (@shanigrimmond)
She’s known for lifestyle and beauty content with an authentic Aussie voice, great for skincare or fashion brands. -
James Smith (@jamessmithpt)
A personal trainer who’s cracked the code on fitness motivation, perfect for health brands targeting Aussie and UK markets.
📊 People Also Ask
How do I approach Australian TikTok influencers from the UK?
Start with genuine engagement—follow, comment, and share their content. Then pitch personalised offers via email or DM, outlining your brand, campaign goals, and payment terms. Use GBP or AUD with clear invoicing. Platforms like BaoLiba or Upfluence can streamline this.
What payment methods are common for influencer collaborations in Australia?
Most Aussie influencers accept payments via PayPal, bank transfer (BPay or direct deposit), or Wise for international transfers. GBP to AUD conversion is standard for UK brands working with Australian creators.
What legal considerations should UK advertisers keep in mind when working with Australian TikTok influencers?
You must ensure compliance with both UK and Australian advertising standards, including clear disclosure of sponsored content per ASA (UK) and ACCC (Australia) guidelines. Contracts should specify content rights, usage, and payment terms.
❗ Risks and Tips for Smooth Collaborations
Watch out for timezone differences—Australia is about 9 to 11 hours ahead of the UK, so plan meetings and content deliveries accordingly.
Always have a clear contract. Aussie creators appreciate transparency on deliverables and payment schedules.
Be mindful of cultural nuances—what works in the UK might not resonate Down Under. Aussie humour is often more laid-back and irreverent.
📢 Real-World UK Brands Killing It with Aussie TikTok Marketing
Take a look at Gymshark, the UK fitness brand that has partnered with Luke Dollente to create viral TikTok fitness challenges in Australia. Their campaigns blend TikTok trends with local Aussie slang, making the content relatable and shareable.
Similarly, ASOS often collaborates with Sarah Magusara to reach younger Australian shoppers, leveraging her authentic style and energetic dance clips.
💡 Final Thoughts
If you’re serious about expanding your TikTok influencer marketing beyond the UK, Australia’s vibrant creator scene offers a golden opportunity. The top 10 TikTok influencers listed here combine reach, engagement, and local flavour that can help your brand resonate Down Under.
Keep your approach authentic, stay legally compliant, and use modern payment methods to keep the cash flow smooth.
BaoLiba will continue updating United Kingdom influencer marketing trends, welcome to follow us for the freshest intel.
