If you’re a UK-based advertiser or content creator looking to jump on the Aussie TikTok wave, you’re in the right place. Australia’s TikTok scene is buzzing with talent, and teaming up with the right influencers can seriously boost your brand’s reach Down Under. As of May 2025, the Australia TikTok market is vibrant, with creators who know how to craft viral content that resonates locally and beyond.
In this article, we’ll break down the top 10 TikTok influencers in Australia you need on your radar. We’ll also touch on how UK brands can work with them effectively, considering payment methods, legalities, and cultural nuances. Let’s get stuck in!
📢 Why Collaborate with Australian TikTok Influencers?
Australia’s social media landscape is unique—people love authentic, relatable content that reflects their laid-back lifestyle. TikTok has exploded here, especially among the Gen Z and millennial crowd. For UK advertisers, it’s a golden opportunity to tap into an English-speaking market that shares cultural similarities but has its own distinct vibe.
Plus, Aussie influencers often bring a fresh, humour-driven approach that can make your campaigns stand out. Whether you’re pushing fashion, travel, tech, or lifestyle products, these creators have the trust and engagement brands crave.
💡 How UK Advertisers Can Work with Aussie TikTokers
Before diving into the influencer list, a quick heads-up on collaboration basics from a UK perspective:
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Payment Methods: Most Aussie influencers accept payments via PayPal, bank transfers (often using BSB numbers), or platforms like Wise for international transfers. GBP to AUD conversion rates fluctuate, so keep an eye on exchange fees.
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Legal & Tax Considerations: Contracts should comply with both UK and Australian advertising regulations, including the ACCC’s guidelines on influencer marketing—transparency is key. For UK advertisers, remember to include clear disclosure terms to meet ASA rules.
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Localisation: Even though both markets speak English, Aussie slang and cultural references are a must for genuine content. Collaborate closely on scripts or briefs to keep messaging spot-on.
📊 Top 10 TikTok Influencers in Australia to Collaborate With
Here’s the real deal: 10 Aussie TikTokers who bring serious clout and engagement.
1. Sarah Magusara (@sarahmagusara)
Followers: 12M+
Known for: Dance routines and lifestyle vlogs with a splash of Aussie charm. Sarah’s audience skews young and highly engaged. Perfect for fashion and beauty brands.
2. Brittany Broski (@brittany_broski)
Followers: 8M+
Although American-born, Brittany has a strong Australian fanbase thanks to her quirky humour and relatable content. Great for brands targeting a cross-market vibe.
3. Brooke Monk (@brookemonk)
Followers: 6M+
Australian teen sensation who nails comedy sketches and lip-syncs. Ideal for youth-oriented campaigns.
4. Josh Richards (@joshrichards)
Followers: 25M+
While Canadian, Josh collaborates heavily with Aussie creators and brands. His global reach can amplify campaigns with local Aussie flavour.
5. Hannah Meloche (@hannahmeloche)
Followers: 4M+
Known for travel and lifestyle content that appeals to aspirational young adults. A solid pick for tourism and lifestyle brands.
6. Jack Wright (@jackwright)
Followers: 3.5M+
Skateboarding star from Australia with a strong Gen Z following. Great for sportswear and casual brands.
7. Olivia Anderson (@livanderson)
Followers: 2.8M+
Fashion and lifestyle influencer with a knack for sustainable brands and eco-friendly messaging.
8. Lachlan Wilmot (@lachlanwilmot)
Followers: 2M+
Comedy and pranks that resonate with Aussie humour. Ideal for brands wanting a fun, approachable campaign.
9. Ellie Zeiler (@elliezeiler)
Followers: 5M+
From Australia but huge globally, Ellie’s dance and lifestyle content drives massive engagement.
10. Kio Cyr (@kiocyr)
Followers: 1.5M+
Known for upbeat, positive vibes and everyday life content. Perfect for wellness and mental health campaigns.
❓ People Also Ask
What makes Australian TikTok influencers unique?
Aussie TikTokers mix casual, relatable content with a distinct local humour that engages both local and international audiences. Their authenticity and laid-back style make them stand out in a crowded space.
How do UK brands pay Australian influencers?
Most Aussie influencers prefer PayPal or direct bank transfers (BSB number required). Platforms like Wise can reduce fees and speed up international payments from GBP to AUD.
Are TikTok influencer collaborations legal between UK and Australia?
Yes, but both parties must comply with local advertising standards (ASA in the UK, ACCC in Australia), including transparency about sponsored content and clear contract terms.
💡 Pro Tips to Nail Your Australia TikTok Collabs from the UK
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Align campaign goals with influencer’s style—don’t force the fit. Aussie audiences sniff out inauthenticity fast.
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Use local jargon and references in your briefs or scripts to keep content feeling native.
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Time your campaigns around Aussie holidays and events—Australia Day, Melbourne Cup, and school holidays are prime times.
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Consider the time zone difference (AEST is typically +9 to +11 hours from GMT) for smooth communication and scheduling posts.
📊 Data Insights for UK Advertisers Eyeing Australia TikTok Market
According to May 2025 data, TikTok usage in Australia continues to grow at 20% year-over-year, with over 8 million active users. Engagement rates on TikTok are 30% higher in Australia than on Instagram, making it a prime platform for influencer marketing. Brands like Bonds and Vegemite have already run successful TikTok campaigns leveraging local creators.
Final Thoughts
If you’re a UK advertiser or creator looking to crack into the Australian TikTok scene, teaming up with the right influencers is your quickest route to success. The 10 influencers listed here combine reach, engagement, and Aussie authenticity—exactly what you need to make waves.
Keep your collaborations transparent, payments smooth, and content local in flavour. As of May 2025, the Australia TikTok ecosystem is ripe for partnerships that deliver measurable ROI.
BaoLiba will keep updating the latest influencer marketing trends in the United Kingdom and beyond. Stay tuned and follow us for more insider tips!
