Snapchat might not be the first platform UK advertisers think of when going global, but trust me, if you’re looking at the USA market, it’s a goldmine. By May 2025, Snapchat is still one of the top social channels buzzing with Gen Z and millennials over there. If you want to crack the US scene, especially through influencer marketing, partnering with the right Snapchat stars can make or break your campaign.
This isn’t some fluffy list. I’m talking real-deal influencers who bring engagement, authenticity, and ROI. Plus, I’ll sprinkle in UK-specific tips on payments, legal stuff, and how to work with US creators without losing your shirt or your brand’s rep.
📢 Why Snapchat Influencers Matter for UK Advertisers Targeting USA
Snapchat’s user base in the USA is huge—around 100 million daily active users as of early 2025. Most of them are young, mobile, and craving fresh content. Unlike Insta or TikTok’s polished feed, Snapchat thrives on raw, real-time snaps and stories. It’s perfect for brands wanting that ‘in-the-moment’ vibe.
For UK advertisers, Snapchat influencers in the USA offer a direct line to these eyeballs. Plus, Snapchat’s ad platform supports native influencer content and branded lenses, making campaigns more immersive.
Payments typically flow through PayPal or direct bank transfers in USD, so factor in currency exchange rates and fees when budgeting from GBP. Also, US influencers expect fair deals — usually a CPM or per-post fee, sometimes product exchanges if it’s niche.
💡 How to Work With US Snapchat Influencers from the UK
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Legal & Contracts: Always get a clear written contract detailing content rights, usage, and FTC compliance (disclosure of sponsored posts is mandatory in the USA).
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Payment: Use secure platforms like PayPal, Wise, or direct USD wire transfers. Avoid surprises by agreeing on payment milestones upfront.
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Content Style: Snapchat is casual, so no stiff ads. Let influencers create native content that fits their voice and style.
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Localisation: Even if your product is UK-based, make sure the messaging suits US slang and culture to avoid alienation.
📊 Top 10 Snapchat Influencers in USA to Watch and Collaborate With
Here’s the cream of the crop, ranked by their engagement, niche relevance, and influence in the USA market.
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Addison Rae (@addisonraee)
Although she skyrocketed on TikTok, Addison’s Snapchat game is strong with millions following her lifestyle snaps. Perfect for fashion, beauty, and lifestyle brands targeting young women. -
Larray (@larrayeeee)
Known for his comedic style and huge Gen Z following, Larray’s Snapchat content is hilarious and shareable. Ideal for youth-focused campaigns or tech gadgets. -
Charli D’Amelio (@charlidamelio)
With a massive fanbase, Charli’s Snapchat stories often showcase dance challenges and daily life. Great for fitness, dancewear, or snack brands. -
Zach King (@zachking)
The master of magic vines and illusions, Zach’s Snapchat content wows with creativity. Excellent for tech, entertainment, and gaming brands. -
Bella Poarch (@bellapoarch)
Her edgy, music-driven content attracts a diverse audience. If you’re into music, beauty, or streetwear, Bella’s your girl. -
Bretman Rock (@bretmanrock)
Beauty and comedy collide with Bretman’s snaps. He’s a hit for makeup, skincare, and lifestyle campaigns. -
Avani Gregg (@avani)
Known for makeup and dance content, Avani’s Snapchat is vibrant and engaging. Brands in fashion and cosmetics can leverage her influence. -
Spencer Polanco Knight (@spencerx)
A beatboxer with a unique talent, Spencer’s content appeals to music fans and youth culture. Music gear or audio tech brands fit well here. -
Dixie D’Amelio (@dixiedamelio)
Singer and influencer, Dixie’s Snapchat is a blend of music promos and personal moments. Perfect for entertainment and lifestyle brands. -
Michael Le (@justmaiko)
A dancer and choreographer, Michael’s snaps are energetic and fun. Dancewear, fitness gear, or youth brands should consider him.
❓ People Also Ask
Who are the top Snapchat influencers in the USA right now?
The top names include Addison Rae, Charli D’Amelio, and Zach King, among others. These creators have millions of followers and high engagement rates, making them valuable for brand collaborations.
How can UK advertisers pay US Snapchat influencers?
Most influencers prefer PayPal, Wise, or direct bank transfers in USD. It’s important to discuss payment terms upfront and consider currency exchange costs.
What type of content works best on Snapchat for influencer marketing?
Authentic, real-time, and casual content works best. Influencers should create native snaps that blend naturally into their everyday stories rather than overly polished ads.
📢 Final Thoughts for UK Advertisers Eyeing USA Snapchat Collabs
If you’re serious about tapping into the USA market via Snapchat, start building relationships with these top influencers. Remember, it’s not just about follower counts but engagement and authenticity. Keep your contracts tight, your payments transparent, and your content native to Snapchat’s vibe.
In 2025, the UK-US marketing bridge is more open than ever, and Snapchat remains a prime channel to reach the elusive Gen Z crowd Stateside. BaoLiba will keep updating the latest UK influencer marketing trends, so stay tuned and follow us for insider tips and fresh data.
Ready to make your mark with the right Snapchat influencers? Let’s get it done!
