If you’re a UK-based advertiser or content creator eyeing the US market, Snapchat remains a killer platform to tap into younger, engaged audiences. As of 2025 May, the social landscape keeps shifting, but Snapchat’s unique ephemeral content and AR filters keep it fresh and relevant, especially in the USA. Want to know which 10 Snapchat influencers are worth your time and budget? Let’s dive in.
This isn’t some fluff piece. We’re talking about real-deal influencers with proven engagement and authentic vibes, plus tips on how we Brits can make it work across the pond — from payment methods to legal quirks. Grab a cuppa and let’s get cracking.
📊 Why Snapchat Still Matters for UK Advertisers Eyeing the USA
Snapchat might not have the sheer user numbers of TikTok or Instagram, but in the USA, it’s a powerhouse for Generation Z and Millennials. Brands like Gymshark and ASOS in the UK have started dipping toes into Snapchat ads and influencer collabs targeting US youth because it’s direct, fast, and fun.
The platform’s ephemeral nature means content disappears, pushing real-time engagement — perfect for flash sales, event promos, and authentic storytelling. Plus, Snapchat’s ad manager lets you geo-target USA regions, making your campaigns razor-sharp.
💡 How UK Advertisers Can Work with USA Snapchat Influencers
Collaborating with US influencers from the UK isn’t rocket science but does need some groundwork:
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Payments: Most US influencers prefer PayPal or direct bank transfers in USD. Wise (formerly TransferWise) is a go-to for Brits to send money cheaply and fast without losing a fortune on exchange rates.
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Legal & Compliance: The UK’s ASA and ICO rules don’t fully apply in the US, but FTC guidelines on sponsored content do. Make sure your influencer disclosures are clear to avoid drama.
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Contracts: Always have a contract in place, even if it’s a casual gig. Platforms like HelloSign or DocuSign work wonders for cross-border agreements.
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Cultural Nuances: Some slang or humour that kills it in the UK might flop in US Snapchat stories. Collaborate closely with influencers to keep it local and relatable.
📢 The Top 10 Snapchat Influencers in USA You Can’t Ignore
Here’s the real juice — the 10 Snapchat influencers in USA who are killing it right now and worth your collab budget:
1. Addison Rae
The queen of TikTok and Snapchat alike, Addison’s reach is insane. She’s perfect if your brand is youth-focused, especially beauty or lifestyle.
2. Larray
Known for his meme-worthy content and hilarious snaps, Larray nails comedic timing and is great for brands wanting to be playful.
3. Dixie D’Amelio
With a massive fanbase, Dixie blends music and lifestyle content seamlessly, making her ideal for music, fashion, or wellness brands.
4. Brent Rivera
Brent’s wholesome, funny videos appeal broadly across teens and young adults. He’s a solid choice for family-friendly or tech products.
5. Charli D’Amelio
Charli’s viral dance moves and relatable personality make her a Snapchat must-have for lifestyle, fitness, and fashion campaigns.
6. Bretman Rock
The beauty and comedy king, Bretman’s larger-than-life personality drives strong engagement in beauty and wellness sectors.
7. Baby Ariel
An OG social star with a loyal following, Ariel’s content mixes music and positivity — perfect for mental health or youth brands.
8. King Bach
A comedy powerhouse with millions of followers, King Bach’s quick wit suits brands wanting to add humour to their Snapchat storytelling.
9. Gabbie Hanna
Gabbie’s a storyteller with a raw edge, great for brands targeting alternative or indie youth demographics.
10. Zach King
The magic man of Snapchat, Zach’s mind-blowing video illusions captivate viewers, perfect for tech, gadgets, or creative services.
❗ People Also Ask
What makes Snapchat influencers different from Instagram or TikTok influencers?
Snapchat influencers create more intimate, fleeting content that feels genuine and unfiltered. Unlike curated Instagram posts or TikTok trends, their snaps are often more spontaneous, allowing for real-time brand engagement and a loyal fanbase that values authenticity.
How can UK brands pay US Snapchat influencers safely?
The safest and cheapest way is via international payment services like Wise or PayPal. Always confirm the influencer’s payment preference upfront and factor in currency conversion costs when budgeting.
Are there any legal pitfalls when working with US influencers from the UK?
Yes. You must comply with US FTC guidelines on clear sponsorship disclosures. Also, ensure contracts specify content usage rights and payment terms to avoid misunderstandings.
💡 Pro Tips to Nail Your Snapchat Influencer Campaign in the USA
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Leverage AR Filters: Many top US Snapchat influencers use and create AR filters. Collaborate on branded filters to boost engagement.
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Use Snap Ads to Amplify: Combine influencer content with Snapchat’s paid ads to maximise reach and conversions.
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Localise Language & Culture: Don’t just copy-paste UK slang or references. Work closely with influencers to embed local US culture and trends.
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Track with UTM Links & Promo Codes: Measure ROI by using trackable links and influencer-specific discount codes. This also incentivises followers to convert.
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Plan Around US Time Zones: The US spans multiple time zones. Schedule snaps when your target audience is most active, usually evenings Eastern or Pacific time.
📊 Final Thoughts
As of 2025 May, the USA remains a top priority for UK advertisers wanting to scale globally. Snapchat’s unique format and youthful audience make it a goldmine, but only if you collaborate with the right influencers. These 10 Snapchat stars are proven winners with authentic engagement and brand-friendly content.
If you’re serious about cracking the US Snapchat market, start building relationships, get your contracts and payments sorted, and respect the cultural nuances. The effort pays off big time — just ask UK brands like Gymshark who’ve run successful US snaps campaigns.
BaoLiba will keep updating the latest United Kingdom influencer marketing trends to help you stay ahead. Keep an eye on us for fresh insights and real-world strategies. Cheers!
