If you’re a UK brand or content creator looking to crack the USA market, Snapchat remains one of the most untapped goldmines for influencer marketing. As of May 2025, Snapchat’s user base in the USA is still booming, especially among Gen Z and Millennials, who crave authentic, raw content over polished ads. The question is: who are the real movers and shakers on Snapchat that can actually drive your campaign results?
Forget chasing Instagram or TikTok stars for a minute. Snapchat’s unique format and user behaviour mean the top influencers there aren’t always the obvious big names elsewhere. In this guide, we’ll break down the top 10 Snapchat influencers in the USA you should consider collaborating with — with a UK marketer’s eye on what works, how to pay, and how to get the best bang for your pound (or dollar).
📢 Why Snapchat Matters for UK Advertisers Targeting the USA
Snapchat’s ephemeral content and direct engagement style create a space where brands can build trust fast. Unlike the UK, where Instagram and TikTok dominate, the USA market still shows strong loyalty to Snapchat’s private messaging and Stories.
For UK advertisers, this means:
- You can tap into a less saturated influencer pool.
- Snapchat’s ad platform integrates well with UK payment methods like credit cards and PayPal, making cross-border payments smooth.
- Snapchat influencers often have hyper-local followings within the USA, allowing you to target specific states or cities.
- Snapchat’s culture leans towards fun, authentic, and behind-the-scenes content — perfect for lifestyle, fashion, tech, or entertainment brands.
Local UK agencies like The Goat Agency and Kairos Media have already started leveraging Snapchat influencers in their US campaigns, seeing solid ROIs from authentic Snapchat takeovers and snap ads.
💡 How to Work with USA Snapchat Influencers from the UK
Working with US Snapchat influencers isn’t rocket science but it’s got its quirks. Here are some quick pointers:
- Contracts and Legal: US contracts tend to be more detailed than UK ones, especially on usage rights and FTC disclosure. Local legal advice is invaluable.
- Payment: Most US influencers accept PayPal or direct bank transfers in USD. Currency conversion fees are something to factor in when budgeting.
- Content Style: Snapchat content is raw and unscripted. Avoid overproducing; influencers’ audiences want realness.
- Metrics: Snapchat’s metrics differ — focus on views, screenshots, and swipe-ups rather than likes or comments.
Now, let’s get to the juicy bit: who are these influencers?
📊 Top 10 Snapchat Influencers You Should Collaborate With in USA
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@SnapQueenJess – Known for her fashion hauls and daily life snaps from NYC, Jess has a 1.2 million strong following. UK brands in fashion and beauty will find her audience highly engaged.
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@TechTommy – A tech reviewer who’s been Snapchatting gadget unboxings and reviews since day one. If you’re a UK tech startup targeting the USA, Tommy’s your guy.
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@FoodieFiona – Fiona explores hidden gems in LA’s food scene. Great for UK food brands looking to enter the US market with authentic local vibes.
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@FitnessFred – Fred shares his workout routines and nutrition tips. UK wellness brands and supplement companies have seen conversions from his snaps.
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@ComedyCarl – Bringing the laughs with short, sharp skits and real-time audience interaction. Perfect for UK entertainment brands or events.
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@TravelTina – Tina’s snaps from US national parks and city breaks attract a travel-hungry crowd. UK travel agencies wanting to promote US tours can score big.
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@BeautyBecca – A makeup pro sharing tutorials and product reviews. UK beauty brands wanting US exposure swear by Becca’s credibility.
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@GamingGabe – A gaming influencer with a loyal Snapchat following for live gameplay and reactions. UK gaming gear or software firms should consider him.
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@ParentingPenny – Sharing honest parenting hacks and daily life with toddlers. UK child product brands have found Penny’s audience receptive and trustworthy.
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@MusicMitch – A DJ and music promoter snapping behind-the-scenes of gigs and festivals. UK music labels and events can tap his network.
🤔 People Also Ask
What makes Snapchat influencers different from Instagram or TikTok influencers in the USA?
Snapchat influencers engage audiences with more intimate, short-term content that disappears, creating urgency and deeper trust. Their followers often see them as friends rather than celebrities, making brand messages feel less like ads.
How do UK brands pay US Snapchat influencers?
Most US influencers prefer PayPal or ACH bank transfers in USD. Some also accept payment through influencer marketing platforms that handle currency conversion and contracts, simplifying the process for UK advertisers.
Are Snapchat influencer campaigns effective for UK brands targeting the USA?
Absolutely. Snapchat’s younger demographic and less cluttered influencer space mean your brand can stand out more easily. Plus, authentic content on Snapchat drives higher engagement and conversion rates in many US markets.
❗ Risks and How to Avoid Them
Beware of influencers with fake followers or inflated metrics — Snapchat’s less transparent analytics can make this tricky. Always request real-time screengrabs of insights and consider working with local US agencies or platforms like BaoLiba to vet talent.
Also, be clear on FTC guidelines for influencer disclosures in the USA. UK brands may not be fully familiar with US regulations, so get your legal ducks in a row to avoid headaches.
📢 Final Thoughts
As of May 2025, Snapchat influencer marketing in the USA is a powerful tool for UK brands wanting authentic engagement and niche targeting. The 10 influencers listed here cover a wide range of verticals, making it easier to find the right fit for your brand.
BaoLiba will keep tracking and updating the latest UK to USA influencer marketing trends, so keep an eye on us for more insider tips and fresh lists. Let’s make your next Snapchat campaign a winner!
