If you’re a UK-based brand or influencer looking to crack the Turkey market on Snapchat, you’re in the right spot. Snapchat might not be the first platform you think of when it comes to Turkey, but trust me, it’s quietly booming there, especially among the younger crowd. As of May 2025, Turkey’s digital landscape is buzzing with creative Snapchat creators who know how to engage local audiences like pros.
In this guide, I’ll walk you through the top 10 Snapchat influencers in Turkey you should be working with — straight-up, no fluff. We’ll also touch on how UK advertisers can approach these collabs, payment tips in GBP, and legal bits to keep your campaign smooth as butter.
📢 Why Turkey and Snapchat Are a Winning Combo for UK Advertisers
Turkey has a population of over 85 million, with more than 70% under 35 years old. Snapchat’s ephemeral content style fits perfectly with this demographic. Unlike Instagram or TikTok, Snapchat offers an intimate, raw connection with followers, making influencer partnerships highly authentic.
For UK brands targeting Turkey, Snapchat offers a fresh way to break into the market beyond the usual channels. Plus, Turkey’s social media users are savvy and love engaging with brands that feel local, so collaboration with the right influencers is key.
💡 How UK Brands Should Approach Snapchat Influencer Collaborations in Turkey
Before we dive into the influencer list, a quick heads-up on working across borders:
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Payments: Most Turkish influencers accept payments via PayPal, bank transfer or Wise (formerly TransferWise) in GBP or TRY. Wise is often preferred due to lower fees and better exchange rates.
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Contracts & Legal: Turkey has strict advertising laws, especially around disclosures. Make sure all sponsored content clearly states it’s an ad (‘#Reklam’ or similar). Use contracts in English and get a local legal check if possible.
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Content Localisation: Turkish audiences appreciate content in their language and culture. Work with influencers who understand this and can create snaps that resonate locally — no copy-pasting UK content.
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Measurement: Turkey’s Snapchat data isn’t as easy to access as in the UK, so agree on KPIs upfront and use influencer-provided metrics and screenshots as proof.
📊 Top 10 Snapchat Influencers in Turkey to Follow and Collaborate With
Here’s the no-nonsense list of Turkey’s top Snapchat stars, ranked by follower engagement, content creativity, and brand collaboration history.
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@MertKaya
Known for his hilarious daily vlogs and street interviews, Mert has a solid 1.2M Snapchat followers. His content is raw and authentic — perfect for brands wanting to connect with Gen Z. -
@ElifSen
Elif is a beauty guru mixing Turkish skincare routines with international tips. She’s great for cosmetics, wellness, and lifestyle brands aiming at women aged 18-30. -
@OzanYilmaz
Ozan’s a travel and food explorer across Turkey’s diverse regions. If you’re promoting tourism, local eats, or even apps, he’s a must-have. -
@DenizCelik
Deniz focuses on tech reviews and gadgets with a fun twist, attracting millennial male audiences. UK tech brands can find serious ROI here. -
@AyseGunes
A fashion influencer who blends Western and Middle Eastern styles, Ayse is the go-to for apparel and accessories brands targeting young women. -
@KeremErgin
His snaps feature daily life in Istanbul’s bustling streets, with a heavy dose of humour. Great for lifestyle and F&B brands wanting a local city vibe. -
@ZeynepKara
Zeynep creates fitness and wellness content, perfect for health supplements, gyms, and sportswear brands entering the Turkish market. -
@BurakDeniz
A comedian and meme creator, Burak’s content is super shareable and viral, ideal for campaigns looking for quick buzz and engagement. -
@SelinToprak
Selin is big on DIY crafts and home décor, often showcasing Turkish traditions with a modern touch. Home brands and e-commerce sellers should watch her. -
@EmirAkgun
Focused on gaming and eSports, Emir’s audience is predominantly young males, a goldmine for gaming brands and tech accessories.
🤔 People Also Ask
How do I find Turkish Snapchat influencers for my brand from the UK?
Start with influencer marketing platforms like BaoLiba, which feature verified Turkish Snapchat creators. You can filter by niche, follower count, and engagement. Also, check Snapchat’s own Creator Marketplace and local Turkish social media agencies.
What are common payment methods when collaborating with Turkish influencers?
Most prefer PayPal or direct bank transfers. Wise is popular for UK brands due to its low fees and favourable exchange rates. Always confirm preferred payment upfront.
Are there any legal requirements for influencer marketing in Turkey?
Yes, Turkish law mandates clear disclosure of sponsored content. Influencers must label ads with hashtags like #Reklam. Contracts should outline rights, payment, and content guidelines.
💡 Final Tips for UK Advertisers Jumping Into Turkey’s Snapchat Scene
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Invest time in briefing influencers on your brand tone and campaign goals — Turkish Snapchat users spot inauthentic collabs instantly.
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Use GBP invoicing but be flexible with payment timing to accommodate Turkish holidays and banking systems.
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Track content performance closely and be ready to adapt quickly — Turkey’s social trends move fast.
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Consider localised Snapchat lenses or filters for extra engagement; many Turkish creators have the skills to produce these.
📢 Wrapping Up
Snapchat in Turkey is a goldmine for UK brands that want to engage a young, dynamic audience with fresh, authentic content. Collaborating with the right 10 influencers can turbocharge your campaign and open doors to new markets. As of May 2025, we see more UK brands experimenting with Turkey’s Snapchat scene — don’t be left behind.
BaoLiba will keep updating the UK market on influencer trends worldwide. Stay tuned and follow us for the latest insights.
Happy collabing!
