Snapchat is carving out a unique niche in the social media landscape worldwide, and if you’re a UK-based brand or influencer looking to tap into Thailand’s vibrant market, teaming up with the right Snapchat influencers can be a game-changer. As of May 2025, the UK marketing scene is buzzing with cross-border collaborations, and Thailand’s Snapchat scene is ripe for partnerships that deliver real ROI.
In this post, I’ll break down the top 10 Snapchat influencers in Thailand you should be eyeing, share why Snapchat deserves a spot in your marketing mix, and how you can work with these creators from the UK without a hitch. No fluff, just solid pointers from one marketing pro to another.
📢 Why Snapchat and Why Thailand
Snapchat’s appeal lies in its authenticity and immediacy — two things that resonate massively with Gen Z and millennials, both in Thailand and the UK. Unlike Instagram or TikTok, Snapchat’s more intimate, direct-to-fan vibe makes it perfect for brands wanting to build trust and engagement.
Thailand’s young, tech-savvy population is Snapchat-friendly and hungry for fresh content. For UK advertisers, this is a sweet spot: a growing market with high engagement but less saturated than other platforms. Plus, local influencers know how to blend global trends with Thai culture, which helps your message land better.
💡 How UK Brands Can Work Smoothly with Thai Snapchat Influencers
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Payment and Contracts: Most Thai influencers prefer payments via PayPal or direct bank transfers. GBP to Thai Baht (THB) conversions are straightforward, but always agree on the currency upfront to avoid surprises. Contracts should respect both UK and Thai advertising standards — transparency and disclosure are key, especially with Snapchat’s younger audience.
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Collaboration Style: Snapchat content is raw and real. Forget polished ads; influencers thrive on spontaneity. UK brands like Gymshark and ASOS have seen success by giving creators freedom to craft native content that fits their Snapchat story style.
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Legal & Cultural Sensitivity: Thailand has strict advertising laws, especially around alcohol, gambling, and health claims. Always vet your content and briefs with local insights to dodge legal headaches.
📊 Top 10 Snapchat Influencers in Thailand to Watch
Here’s a no-nonsense list of creators killing it on Snapchat in Thailand right now. These influencers blend lifestyle, beauty, travel, and tech content, perfect for various UK brand categories:
- Mintchyy – Lifestyle & beauty queen with a massive youth following. Killer engagement rates and known for authentic product integrations.
- Joe Nattapong – Travel and adventure snapper, perfect for outdoor and tech brands.
- Pimtha – Fashion influencer with a strong flair for street style, loved by Thai Gen Z.
- SunnyDay – Foodie and local culture explorer, great for F&B brands aiming for authenticity.
- Film Rattapoom – Actor and daily life storyteller, great crossover appeal.
- Earth Patravee – Beauty & wellness influencer with a strong fanbase among young women.
- Zom Marie – Comedic and relatable content creator, perfect for lifestyle brands wanting a fun edge.
- Bie The Ska – Music and entertainment influencer, ideal for youth-focused campaigns.
- Ning Panita – Fitness and wellness, great when UK brands want to tap into health-conscious consumers.
- Tata Young – Celebrity with crossover appeal, useful for broad reach campaigns.
❓ People Also Ask
What makes Snapchat influencers in Thailand special for UK brands?
Thai Snapchat influencers combine local cultural savvy with global trends, offering UK brands a chance to connect authentically with a young, engaged audience. Their content feels genuine, easy to adapt, and less saturated compared to other platforms.
How do UK advertisers pay Thai Snapchat influencers?
Payments are typically handled via PayPal or international bank transfers, with agreements made in GBP or Thai Baht. It’s best to clarify payment terms early and work with local agencies or platforms like BaoLiba for smooth transactions.
Can I run Snapchat campaigns from the UK targeting Thai audiences?
Absolutely. With geo-targeting and influencer partnerships, UK brands can launch Snapchat campaigns tailored for Thailand, leveraging influencers’ local reach and content expertise to cut through the noise.
📢 Final Tips for Working with Thai Snapchat Influencers
- Always localise your briefs. Generic UK-style campaigns rarely fly in Thailand.
- Use BaoLiba to find vetted influencers and manage contracts seamlessly.
- Respect cultural nuances — humour, taboos, and trends differ.
- Track engagement metrics beyond vanity numbers; Snapchat’s unique format means story views, screenshots, and replies matter a lot.
- Stay flexible. Snapchat is fast-moving; let influencers adapt on the fly.
In the UK, brands like Boohoo and PrettyLittleThing have started exploring Snapchat collaborations in Southeast Asia. Learning from their playbook can save you time and money.
As of May 2025, Snapchat is no longer just a niche player in Thailand; it’s a channel where UK marketers can create meaningful connections and drive conversions. Don’t sleep on it.
BaoLiba will continue updating the latest influencer marketing trends in the United Kingdom and beyond. Stay tuned and follow us for more insider tips and real-world case studies.
