Snapchat might not be the first platform UK advertisers think of when targeting Ireland, but trust me, it’s a goldmine if you know where to look. As of 2025 May, Snapchat remains massively popular with the under-30 crowd across Ireland and the UK, making it a prime spot for brands wanting to connect authentically with young consumers. If you’re an advertiser or a fellow creator looking to crack the Irish market, teaming up with the right Snapchat influencers is your fast track.
In this piece, I’ll reveal the top 10 Snapchat influencers in Ireland who are worth your time and budget. These folks aren’t just famous faces—they’re trusted voices with engaged audiences that can move the needle for your campaign. Plus, I’ll sprinkle in some practical tips on working with them, what to expect in terms of payment and local nuances, and how to navigate the Irish market from a UK perspective.
📊 Why Snapchat Influencers Matter in Ireland
Snapchat in Ireland is huge among Gen Z and millennials, with many users turning to the app daily for bite-sized stories and authentic content. Unlike Instagram or TikTok, Snapchat’s format feels more personal and less curated, which means influencers here can create genuine connections that convert better.
For UK advertisers targeting Ireland, this is gold. Irish audiences appreciate local culture, slang, and humour, so working with Irish Snapchat influencers can give your brand that relatable edge. Plus, since Ireland shares the euro as its currency, payment logistics are straightforward if you’re used to dealing with continental Europe, even though you’re based in the UK.
💡 The Top 10 Snapchat Influencers in Ireland to Know
Here’s the list of 10 Snapchat stars who are killing it in Ireland right now. These influencers cover a range of niches including lifestyle, fashion, comedy, and local culture—perfect for brands wanting to tap into Ireland’s vibrant youth market.
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Aoife O’Connor (@aoifeoconnor)
Aoife’s blend of fashion tips and day-in-the-life snaps packs a punch. She’s a top pick for fashion and beauty brands wanting authentic Irish flair. -
Liam Byrne (@liambyrne_snap)
Known for his witty takes on everyday life in Dublin, Liam’s audience loves his quick-fire comedy snaps. Great for casual lifestyle products. -
Saoirse Kelly (@saoirsekelly)
Saoirse mixes fitness and wellness content with an Irish twist. Perfect if you’re pushing health, supplements, or activewear. -
Conor Murphy (@conormurphy)
Conor’s snaps focus on tech reviews and gaming, appealing to the young male demographic in Ireland. -
Niamh O’Sullivan (@niamh_snap)
Niamh is a foodie influencer who shares local eats and hidden gems, ideal for hospitality and food brands targeting Irish millennials. -
Finn Gallagher (@finngallagher_irl)
Finn’s travel snaps around Ireland promote local tourism with stunning views and off-the-beaten-track spots. -
Emma McCarthy (@emmac_mccarthy)
Emma’s beauty tutorials and skincare routines resonate well with Irish teens and young adults. -
Jack Doyle (@jackdoyle_snap)
Jack’s humour and prank snaps make him a go-to for brands wanting a fun, cheeky vibe. -
Clara Byrne (@clarabyrne)
Clara focuses on sustainable living and eco-friendly tips, perfect for green brands looking to build trust. -
Eoin Finnegan (@eoinfinnegan)
Eoin’s daily life in Cork, mixed with music insights, appeals to Ireland’s creative youth.
📢 How to Work with Irish Snapchat Influencers from the UK
First up, marketplace dynamics: Irish influencers expect payment in euros (€), so factor in currency conversion and potential bank fees when budgeting. Most deals are straightforward—either fixed fees per campaign or pay-per-performance based on engagement.
Snapchat influencer marketing in Ireland usually involves direct contracts or working through local agencies like The Social Club Ireland or platforms such as BaoLiba, which help bridge the UK-Ireland gap with smooth communication and payment handling.
Legally, keep GDPR front and centre. Ireland’s Data Protection Commission is strict, so ensure all collaborations respect privacy laws—especially when collecting user data or running giveaways.
When briefing influencers, be clear on brand tone but allow creative freedom. Irish audiences sniff out overly scripted content a mile away. Also, use local slang and references to build rapport—something UK brands often overlook.
📊 People Also Ask
Who are the top Snapchat influencers in Ireland?
The top Snapchat influencers in Ireland include Aoife O’Connor, Liam Byrne, and Saoirse Kelly among others, who specialise in niches like fashion, comedy and wellness.
How do UK brands pay Irish Snapchat influencers?
Payments are typically made in euros via bank transfer or PayPal. Using influencer marketing platforms can help streamline contracts and payments while ensuring compliance with Irish laws.
What makes Snapchat influencer marketing effective in Ireland?
Snapchat’s personal and ephemeral nature creates authentic engagement, especially among younger Irish users who prefer localised, relatable content over polished ads.
💡 Final Thoughts
If you’re serious about cracking Ireland’s young market, Snapchat influencers are your secret weapon. The 10 names above aren’t just popular; they know how to connect, entertain and influence the Irish crowd in ways traditional ads can’t.
As of 2025 May, the marketing trend in the United Kingdom is clear: authenticity and localisation reign supreme. BaoLiba will keep tracking these shifts and updating you on the latest in UK and Irish influencer marketing. Keep us on your radar if you want to stay ahead in this fast-moving game.
