If you’re an ad boss or a content creator based in the United Kingdom, eyeing the Scandinavian market, especially Sweden, you’d better get your Pinterest game sharp. Sweden’s Pinterest scene is buzzing, and teaming up with the right influencers can be your golden ticket to cracking that market. As of May 2025, Pinterest remains a powerhouse for lifestyle, design, and fashion inspiration in Sweden, making it a fertile ground for marketers wanting to boost brand visibility and engagement.
In this piece, I’m pulling up the top 10 Pinterest influencers in Sweden you absolutely want on your radar — whether you’re pitching a beauty brand, a tech gadget, or eco-friendly fashion. I’ll also drop some nuggets on how UK advertisers can approach collaborations, payment methods, and get the best ROI while navigating legal and cultural nuances.
📢 Why Pinterest and Why Sweden
Pinterest isn’t just a pinboard for recipes and home décor ideas anymore. In Sweden, it’s a platform where visual storytelling meets serious shopping intent. Swedes love clean aesthetics and sustainability, which means Pinterest content that leans into these themes tends to perform like a charm.
For UK marketers, Sweden offers a sophisticated market with high purchasing power denominated in SEK (Swedish Krona). Cross-border payments are smooth via platforms like PayPal or Wise, so getting your influencer paid isn’t a headache. Plus, Sweden’s advertising laws are strict but transparent, focusing heavily on honesty and consumer protection — something UK brands are quite familiar with.
💡 How UK Advertisers Can Work with Swedish Pinterest Influencers
- Localise your pitch — Use Swedish cultural references, and show you’ve done your homework on their content.
- Offer clear contracts — Transparency in deliverables and timelines is a must; Swedes appreciate professionalism.
- Payment in SEK or GBP — Agree on currency upfront; many influencers prefer local currency for tax ease.
- Leverage storytelling — Pinterest is about inspiration, so campaigns should feel organic, not salesy.
- Respect GDPR and Swedish marketing codes — Always disclose paid collaborations clearly.
📊 The Top 10 Pinterest Influencers in Sweden You Should Collaborate With
Here’s the lineup, ranked by follower engagement, niche relevance, and content quality:
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Anna Gustafsson – Lifestyle & Sustainable Fashion
Anna nails the eco-chic vibe, perfect for brands pushing green products. -
Johan Eriksson – Home Decor & Interior Design
His boards are a treasure trove for minimalist Scandinavian style. -
Lina Svensson – Food & Healthy Living
Lina’s pins are packed with clean-eats recipes and wellness tips. -
Erik Johansson – Tech & Gadgets
A must for any UK tech brand wanting to make waves in Sweden. -
Sara Nilsson – Beauty & Skincare
Focused on cruelty-free and organic products, Sara’s audience trusts her reviews. -
Karin Andersson – Travel & Outdoor Adventures
Great for tourism brands targeting eco-conscious travellers. -
Marcus Lindberg – Fitness & Wellness
Marcus offers practical fitness tips that resonate with the active Swedish crowd. -
Elin Karlsson – Parenting & Family Life
Perfect for brands aiming at young families and mums. -
Niklas Berg – Art & Crafts
A creative influencer with a strong DIY following. -
Maja Holm – Fashion & Street Style
Maja’s edgy style appeals to younger demographics craving trendy looks.
❓ People Also Ask
How do I find Swedish Pinterest influencers for my UK brand?
Start by using Pinterest’s search filters with keywords relevant to your niche and Sweden. Tools like BaoLiba can streamline this process, giving you verified influencer lists and performance data.
What’s the best way to pay Swedish influencers?
Most Swedish influencers prefer payment via PayPal or Wise for ease of currency conversion and tax compliance. Always clarify the preferred method during contract negotiations.
Are there any legal considerations when working with Swedish influencers?
Absolutely. Sweden has strict advertising standards and GDPR laws. Paid posts must be clearly disclosed, and personal data must be handled according to EU regulations. Work with legal counsel to align contracts accordingly.
📢 Case Example: A UK Brand’s Success with Swedish Pinterest Influencers
Take the UK sustainable fashion brand Earth & Thread, which collaborated with Anna Gustafsson and Maja Holm in early 2025. By crafting a campaign around “Sustainable Spring Wardrobe” and tapping into Anna’s eco-conscious followers, Earth & Thread saw a 35% spike in Swedish site traffic and a 20% uplift in sales within three months. They paid influencers in SEK via Wise, ensuring smooth transactions without currency loss.
💡 Pro Tips for Maximising Your Pinterest Influencer Campaign in Sweden
- Engage over just broadcasting: Comment and share influencer pins to boost organic reach.
- Use Pinterest’s shopping features: Tag products to let users purchase directly.
- Mix micro and macro influencers: While big names bring reach, micro influencers deliver niche, engaged audiences.
- Tailor content for seasonality: Swedes love seasonal campaigns, especially around Midsummer and Christmas.
📊 Wrapping Up
Pinterest in Sweden is a goldmine for UK marketers who play it smart. By collaborating with the right influencers, respecting local culture, and using savvy payment methods, you can crack this market like a pro. Keep an eye on evolving trends — as of May 2025, visual commerce on Pinterest is only getting stronger.
BaoLiba will continue updating you on the latest influencer marketing trends in the United Kingdom and beyond. Stay tuned and let’s get those campaigns popping!
