If you’re a UK-based advertiser or blogger looking to tap into the Scandinavian market, Sweden’s Pinterest scene is a goldmine waiting to be mined. As of May 2025, Pinterest continues to grow its user base across Europe, and Sweden’s niche for lifestyle, design, and sustainable living content is booming. So, who are the 10 must-collab Pinterest influencers in Sweden? Let’s dive in and unpack why these creators are your next best bet for authentic brand partnerships.
📢 Why Sweden and Pinterest Matter to UK Advertisers
Sweden is no stranger to digital innovation and eco-conscious trends, traits that resonate well with UK brands aiming to project sustainability and style. Pinterest in Sweden isn’t just about pinning pretty pictures; it’s a top platform where design, fashion, and food influencers shape consumer decisions. For UK advertisers, aligning with Swedish Pinterest influencers offers a twofold benefit: access to a culturally sophisticated audience and an organic way to boost brand awareness across Northern Europe.
Unlike the UK, where Instagram and TikTok dominate influencer marketing, Swedish Pinterest influencers often serve as the first spark in the customer journey. Plus, with payment methods like PayPal, Klarna, and direct bank transfers (Swedish krona SEK or GBP depending on partnership terms), setting up collaborations is smooth. Also, Sweden’s rigorous data privacy laws align closely with the UK’s GDPR, making influencer marketing campaigns legally straightforward.
📊 Top 10 Pinterest Influencers in Sweden You Should Know
Here’s a no-BS list of Swedish Pinterest influencers who’ve nailed the art of engagement and conversion—perfect for UK advertisers wanting to break into or strengthen their footprint in Sweden.
1. @SvenskaStyler – The Sustainable Home Decor Queen
With a focus on eco-friendly interiors and Swedish minimalism, SvenskaStyler boasts 150K followers who trust her picks for everything from recycled furniture to organic fabrics. A dream partner for UK brands like Made.com or Heal’s wanting to showcase sustainable collections.
2. @NordicFoodieDelights – Foodie Meets Tradition
This influencer’s boards are packed with traditional Swedish recipes and modern twists that attract 120K followers. A perfect match for UK food brands or kitchenware companies targeting health-conscious audiences.
3. @ScandiFashionVibes – Street Style Meets Classic Elegance
ScandiFashionVibes blends Stockholm’s street style with classic fashion. Her 180K followers are mostly women aged 25-40, ideal for UK fashion retailers like ASOS or Next expanding their reach.
4. @EcoBeautySweden – Cruelty-Free Cosmetics Advocate
EcoBeautySweden is a trusted voice in Sweden’s beauty community, championing cruelty-free and vegan products. UK beauty brands such as Lush or The Body Shop would find gold here.
5. @SwedishWanderlust – Travel and Nature Inspiration
With dreamy pins of Sweden’s archipelagos and Lapland’s northern lights, SwedishWanderlust captures 140K followers. UK travel agencies or outdoor gear brands could tap into her authentic storytelling.
6. @CraftedByHanna – DIY and Handmade Crafts Maven
CraftedByHanna’s followers love her step-by-step guides on Swedish crafts and upcycling projects. A great fit for UK craft retailers or brands like Hobbycraft wanting to localise their appeal.
7. @TechieSwede – Gadgets and Future Tech
TechieSwede mixes consumer tech reviews with Swedish innovation news. UK tech startups aiming for Nordic adoption should pay attention here.
8. @FitAndFreeSweden – Health and Wellness Inspiration
FitAndFreeSweden’s boards are filled with yoga routines, clean eating tips, and mindfulness guides, engaging 110K followers. Wellness brands from the UK can connect naturally with this audience.
9. @SwedishMomLife – Parenting and Family Lifestyle
This influencer shares relatable parenting hacks and family-friendly activities, a magnet for 130K Swedish mums. UK brands like Mothercare or JoJo Maman Bébé would find fruitful partnerships here.
10. @UrbanGreenScape – Sustainable Urban Gardening
UrbanGreenScape’s tips on balcony gardens and urban farming speak to eco-aware Swedes. UK gardening brands and sustainable product lines would score big collaborating with him.
💡 How UK Advertisers Can Work With These Swedish Pinterest Influencers
Pinpointing the right influencer is only half the game. Here’s what you need to keep in mind when reaching out:
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Cultural Nuance: Swedes appreciate authenticity and subtlety. Avoid hard sells; opt for storytelling that respects their eco-conscious and minimalist values.
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Payment and Contracts: Most Swedish influencers are professional and expect clear contracts. Payments in GBP or SEK, with platforms like Wise or PayPal, keep things hassle-free.
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Compliance: Always ensure campaigns align with GDPR and Swedish marketing codes. Transparency with sponsored content is a must.
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Content Collaboration: Consider Pinterest boards co-created with influencers or promoted pins to maximise reach.
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Localisation: Use Swedish keywords alongside English copy. Tools like BaoLiba’s platform can help with localisation and influencer discovery.
📊 People Also Ask
Who are the top Pinterest influencers in Sweden?
The top Pinterest influencers in Sweden focus on sustainability, fashion, food, and lifestyle. Notables include SvenskaStyler for eco-friendly interiors and ScandiFashionVibes for street style.
How can UK brands benefit from collaborating with Swedish Pinterest influencers?
UK brands can tap into Sweden’s eco-conscious and trend-savvy audience, gaining exposure in Northern Europe with authentic content that resonates culturally.
What are the best payment methods for influencer collaborations in Sweden?
Popular payment methods include PayPal, Klarna, and direct bank transfers. Contracts must comply with GDPR and Swedish advertising laws.
❗ Final Thoughts
Sweden’s Pinterest scene is a hidden gem for UK advertisers looking to diversify their influencer marketing portfolio. These 10 influencers provide a broad spectrum of niches from eco-living to tech, all grounded in authentic storytelling and engaged audiences.
According to data from May 2025, the fusion of sustainability and style in Sweden is only becoming stronger, making it a prime moment to jump in. BaoLiba will continue updating the UK market with fresh influencer marketing trends and insights from around the globe. Stay tuned and keep your campaigns sharp.
