If you’re a UK-based brand or marketer looking to crack the Singapore market, tapping into local Pinterest influencers is no joke. Pinterest in Singapore might not be as massive as Instagram or TikTok, but it’s a goldmine for niche audiences, especially in lifestyle, fashion, and home décor. As of May 2025, Pinterest’s user base in Singapore is steadily growing, making it a prime channel for visual discovery and shopping inspiration.
Let’s cut through the fluff and get straight to the point: here are the top 10 Pinterest influencers in Singapore you absolutely want on your radar. Collaborating with these folks can give your campaign that local punch and authenticity UK brands crave when going global. Oh, and yes, we’ll sprinkle in some practical tips on how to work with them, pay them in GBP or SGD, and keep everything above board legally.
📢 Why Pinterest in Singapore Matters for UK Marketers
Singaporeans are digital-savvy and Pinterest-savvy too. Unlike the UK, where influencers often go for Instagram reels or TikTok dances, Singapore’s Pinterest crowd is all about aspirational content — think chic interiors, wedding inspo, and trendy food pics. The platform’s “save” culture means content has a long shelf life, which is perfect for brands wanting evergreen visibility.
UK brands looking to invest here should note the payment landscape: most collaborations settle in SGD, but many influencers accept GBP via PayPal or Wise. Contracts usually follow Singapore’s strict advertising guidelines, so transparency and disclosures (think #ad or #sponsored) are a must to avoid any legal headaches.
Top 10 Pinterest Influencers in Singapore to Watch
Here’s the real deal — the ten influencers who are killing it on Pinterest in Singapore right now:
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Jia Ling (@jia_ling.sg)
Jia’s boards are a go-to for minimalist home décor and sustainable living ideas. She’s worked with local brands like Castlery and Common Ground, making her a solid pick for lifestyle and eco-friendly product campaigns. -
Marcus Tan (@marcus.tan)
A foodie with a knack for styling plates, Marcus’s Pinterest is a feast for the eyes. UK food brands or kitchenware companies can tap into his engaged audience who love trendy cafes and unique recipes. -
Siti Noor (@sitinor.sg)
Siti’s fashion and modest wear pins have a loyal following. Perfect for UK brands wanting to enter the Southeast Asian modest fashion market. -
Wei Ling (@weiling.creates)
Focuses on wedding inspiration and event styling. UK wedding planners or bridal brands could score big collabs here. -
Daniel Ong (@danielong)
Tech gadgets and home office setups are Daniel’s jam. Great for UK brands pushing smart home or remote work gear. -
Amira Zainal (@amirazainal)
A beauty influencer with a penchant for skincare reviews and makeup tutorials, Amira’s Pinterest is buzzing with active followers. -
Rachel Tan (@racheltan.sg)
Rachel’s boards centre on travel and adventure within Southeast Asia, ideal for UK travel agencies or outdoor gear brands. -
Eugene Lim (@eugenelim.design)
A graphic designer sharing creative inspiration and tutorials, Eugene’s audience includes budding designers and freelancers. -
Grace Lee (@gracelee.crafts)
Crafts and DIY queen. UK craft supply brands or hobby stores should definitely consider her. -
Hafizah Rahman (@hafizahrahman)
A lifestyle influencer focusing on parenting and family life in Singapore. Brands in baby products or family services will find her perfect.
💡 How UK Brands Can Collaborate with Singapore Pinterest Influencers
Step 1: Do Your Homework
Check their Pinterest engagement, not just follower count. Pinterest is more about saves and clicks than likes. Use tools like Tailwind or Pinterest Analytics for this.
Step 2: Reach Out Professionally
Send a clear, no-fluff proposal via email or Instagram DMs, stating your campaign goals, deliverables, and budget. Singapore influencers appreciate transparency and punctuality.
Step 3: Payment & Contracts
Most influencers prefer payment in SGD, but paying in GBP via PayPal or Wise is common too. Always draft a contract covering usage rights, content approval, and disclosure requirements compliant with Singapore’s Advertising Standards Authority (ASAS).
Step 4: Localise Content
Pinterest content must feel local. Ask influencers to incorporate Singaporean culture, landmarks, or local slang to boost relatability.
📊 People Also Ask About Pinterest Influencer Marketing in Singapore
What makes Pinterest influencers in Singapore unique?
They focus on evergreen, aspirational content like home décor, fashion, and food, appealing to a niche but engaged audience.
How do UK brands pay Singapore influencers?
Payments are usually done in SGD or GBP through PayPal, Wise, or local bank transfers, with clear contracts to ensure compliance.
Is Pinterest effective for marketing in Singapore?
Yes, especially for brands targeting women aged 25-44 interested in lifestyle, fashion, and home improvement sectors.
❗ Legal and Cultural Tips for UK Marketers
Singapore’s advertising laws are strict on influencer transparency. Make sure every sponsored pin carries clear disclosures (#ad or #sponsored). Also, respect cultural nuances — Singapore is multi-ethnic, so inclusive content resonates best.
Final Thoughts
So there you have it — the top 10 Pinterest influencers in Singapore you should seriously consider if you’re a UK brand looking to break into this vibrant market. Remember, Pinterest marketing here is less about viral trends and more about steady, high-quality engagement. Keep your collaborations clear, contractual, and culturally tuned, and you’ll see your brand gain traction in no time.
BaoLiba will continue updating the latest influencer marketing trends in the United Kingdom and beyond, so stay tuned and follow us for the freshest insights.
