If you’re a UK-based advertiser or content creator looking to tap into the buzzing Singapore market, Pinterest is one platform you can’t afford to sleep on. With over 10 million active users in Singapore alone, Pinterest offers a unique visual playground where brands and influencers thrive, especially in niches like lifestyle, fashion, travel, and food.
As of May 2025, the marketing landscape in Singapore continues to evolve rapidly, with Pinterest becoming a key channel for discovery and brand engagement. So whether you’re scouting for influencers to boost your next campaign or aiming to grow your own profile, here’s a no-fluff rundown of the top 10 Pinterest influencers in Singapore you should seriously consider collaborating with.
📢 Why Pinterest and Singapore?
Pinterest isn’t as saturated as Instagram or TikTok in Singapore, which means influencer partnerships here can yield higher engagement and authentic reach. Plus, the platform’s evergreen content style means your campaigns have a longer shelf life. The local audience is savvy, trend-conscious, and values high-quality, aspirational content — perfect for premium UK brands wanting a foothold in Asia.
Payments and collaborations usually happen via bank transfers or PayNow, with SGD as the currency. As a UK advertiser, it’s worth noting Singapore’s clear advertising regulations governed by the Infocomm Media Development Authority (IMDA), which emphasise transparency and disclosure in influencer marketing. Make sure all sponsored content is clearly labelled — no cutting corners here.
💡 The Top 10 Pinterest Influencers to Watch in Singapore
1. @TheWanderlustChef
Niche: Food & Travel
Followers: 1.2M+
Why: This influencer blends Singapore’s rich food culture with stunning travel pins. Perfect if you’re a UK foodie brand or travel service wanting to connect with Singapore’s cosmopolitan crowd.
2. @ChicSGStyle
Niche: Fashion & Lifestyle
Followers: 950K+
Why: With a sharp eye for minimalist aesthetics and local fashion, ChicSGStyle nails Pinterest’s visual storytelling. Great for UK fashion labels targeting young professionals.
3. @GreenLivingSG
Niche: Sustainability & Home
Followers: 600K+
Why: Sustainability is big in Singapore. This influencer’s eco-friendly home decor and lifestyle pins attract a dedicated community—ideal for UK eco brands.
4. @TechTrendsSG
Niche: Gadgets & Innovation
Followers: 450K+
Why: Singapore is an innovation hub. This tech-savvy influencer pins the latest gadgets and smart home tech, perfect if you’re a UK tech startup going global.
5. @FitFamSG
Niche: Health & Fitness
Followers: 700K+
Why: Fitness is booming in Singapore. Collaborating with this influencer taps into the health-conscious crowd, great for UK wellness brands.
6. @ArtisanCraftsSG
Niche: Arts & Crafts
Followers: 300K+
Why: For UK handmade or craft brands, ArtisanCraftsSG connects with an audience that appreciates bespoke and artisanal products.
7. @ParentingJoySG
Niche: Family & Parenting
Followers: 550K+
Why: Parenting influencers are gold for family-focused brands. This account shares practical tips and product recommendations for Singaporean parents.
8. @SGBeautyHacks
Niche: Beauty & Skincare
Followers: 820K+
Why: Beauty is huge in Singapore, and this influencer’s skincare routines and product reviews are trusted by thousands.
9. @HomeChefSG
Niche: Cooking & Recipes
Followers: 400K+
Why: If your UK brand deals in kitchenware or gourmet ingredients, HomeChefSG’s recipe pins are a natural fit.
10. @CityExplorerSG
Niche: Urban Lifestyle & Events
Followers: 500K+
Why: This influencer highlights Singapore’s city life, events, and hidden gems—perfect for lifestyle brands aiming for urban millennials.
📊 What UK Advertisers Need to Know About Collaborating in Singapore
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Localise Your Content: Singaporeans appreciate content that respects local culture and trends. Using Singlish or local references can sometimes add authenticity, but tread carefully — always keep your UK brand voice consistent with local flavour.
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Payment & Contracts: Most influencers prefer SGD payments via PayNow or direct bank transfer. Contracts should clearly state content deliverables, timelines, and compliance with IMDA guidelines.
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Platform Nuances: Pinterest’s algorithm favours high-quality, vertical pins with rich descriptions. Collaborate with influencers who know how to optimise pins for search — just like SEO for Google, Pinterest SEO is king.
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Measurement & ROI: Track engagement metrics like repins, clicks, and conversions using Pinterest Analytics and influencer reports. UK advertisers often integrate these with Google Analytics for a full-funnel view.
❗ People Also Ask
What makes Pinterest influencer marketing different in Singapore compared to the UK?
Pinterest in Singapore is less crowded but highly engaged, with users actively searching for lifestyle inspiration. Unlike the UK where TikTok dominates younger audiences, Singapore’s Pinterest community is a mix of millennial and Gen X who value detailed, evergreen content.
How do UK brands handle payment and legal compliance when working with Singaporean influencers?
Payments typically happen in SGD via secure methods like PayNow or bank transfer. Legally, influencers must disclose sponsored content clearly per IMDA rules, and UK brands should include this in contracts to avoid any regulatory hiccups.
Can Pinterest influencers help UK brands improve SEO and online sales in Singapore?
Absolutely. Pinterest drives discovery through visual search, which can channel high-intent traffic to UK brand websites. Collaborations often result in improved backlink profiles and organic search visibility in the Singapore market.
🚀 Final Thoughts
Diving into the Singapore Pinterest scene with the right influencers can seriously level up your brand’s presence in Asia. As of May 2025, the momentum is only building, and those UK advertisers and creators who act fast will snag the best partnerships. BaoLiba will keep updating you on the latest influencer marketing trends in the United Kingdom and beyond. Stay tuned and keep hustling!
