If you’re a UK brand or content creator looking to break into the vibrant Brazilian market, tapping into local LinkedIn influencers is a no-brainer. Brazil’s LinkedIn scene is buzzing, and collaborating with the right folks can skyrocket your brand awareness and ROI. As of May 2025, with the UK’s marketing landscape leaning heavily on authentic partnerships and data-driven strategies, knowing who to work with in Brazil is pure gold.
In this post, I’ll share the top 10 LinkedIn influencers in Brazil you need on your radars — all vetted for serious impact. I’ll also sprinkle in some insights on how UK advertisers and creators can make these partnerships seamless, from payment methods to cultural dos and don’ts.
💡 Why LinkedIn Influencers Matter for UK Brands Eyeing Brazil
LinkedIn isn’t just a networking tool. In Brazil, it’s a powerhouse for B2B and even B2C influence, especially within sectors like tech, finance, and sustainable business. Working with local influencers there means you’re not only getting eyeballs but credibility — crucial when you want to avoid looking like a clueless foreigner trying to “sell” something.
UK brands like Revolut and Monzo have already made waves in Brazil by localising content and collaborating with Brazilian thought leaders. Payment-wise, Brazilians prefer Pix (an instant payment system), but when working from the UK, platforms like PayPal or Wise make cross-border payments smooth — essential when sealing influencer deals.
📢 Top 10 LinkedIn Influencers You Should Collaborate With in Brazil
Here’s the insider list, no fluff:
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Ricardo Amorim
Economist and keynote speaker, Ricardo’s LinkedIn posts on macroeconomics and business trends get mad engagement. Great for finance or tech brands wanting to tap into CEOs and execs. -
Camila Farani
Known as Brazil’s “Shark Tank” investor, Camila’s expertise in startups and entrepreneurship makes her a perfect partner for fintech or innovation-driven campaigns. -
Tallita Ribeiro
HR guru and diversity advocate, Tallita’s content resonates with companies focusing on inclusive hiring and culture — a huge trend right now in both the UK and Brazil. -
Sérgio Furio
CEO of Creditas, Sérgio shares insights on fintech growth and consumer credit. Ideal if your brand is in financial services or lending. -
Luiza Trajano
One of Brazil’s most respected businesswomen, Luiza’s influence crosses retail and social entrepreneurship — a solid match for brands with CSR goals. -
Martha Gabriel
Digital marketing and AI expert, Martha’s posts are gold for tech firms looking to promote smart, data-driven solutions. -
Gustavo Caetano
Founder of Samba Tech, Gustavo is a go-to for video tech and SaaS companies aiming to expand in Brazil. -
Natália Arcuri
Personal finance influencer with a huge following, Natália’s audience is mostly millennials looking to manage money better — perfect for UK brands targeting younger Brazilians. -
Bel Pesce
Entrepreneur and author, Bel’s motivational and startup content attracts aspiring business owners and innovators. -
Flávia Gamonar
Marketing strategist specialising in content creation and brand storytelling, Flávia’s insights can help UK brands craft messages that truly resonate locally.
📊 How UK Advertisers Can Work Smoothly with Brazilian LinkedIn Influencers
1. Align on Payment and Contracts
UK brands should prepare to pay in GBP but expect negotiations about local currency (BRL) for tax purposes. Use platforms like Wise for transparent FX rates. Contracts must comply with Brazilian labour laws, even for influencer gigs — so get local legal advice.
2. Speak Their Language (Not Just Portuguese)
While Portuguese is a given, Brazilian influencers appreciate UK collaborators who understand the local business etiquette: warmth, respect, and a dash of informality. LinkedIn posts here often mix professional insights with personal stories — keep it real.
3. Localise Content, Don’t Just Translate
A direct translation won’t cut it. Reference Brazilian market specifics, social issues, or even football culture to connect emotionally. Look at how UK brands like ASOS customise promos for local flavour — it’s a proven formula.
❗ What UK Marketers Should Watch Out For When Entering Brazil
Brazil’s advertising laws are strict about transparency. Influencers must disclose paid partnerships clearly, or you risk penalties and brand damage. Also, the Brazilian market moves fast — so speed and flexibility are key.
### People Also Ask
Who are the most influential LinkedIn users in Brazil for business collaborations?
The top influencers include Ricardo Amorim, Camila Farani, and Luiza Trajano, who lead conversations on economics, startups, and social entrepreneurship respectively.
How can UK brands pay Brazilian influencers securely?
Using international payment services like Wise or PayPal is the safest bet, ensuring clear records and favourable exchange rates.
What should UK advertisers consider culturally when working with Brazilian LinkedIn influencers?
Understand the value Brazilians place on personal relationships, transparency, and local relevance. Avoid cold, overly formal approaches.
💡 Final Thoughts
Collaborating with Brazilian LinkedIn influencers is a strategic move for UK brands and creators aiming to crack Latin America’s biggest market. As of May 2025, Brazilian LinkedIn users are hungry for authentic, engaging content — and you have the chance to offer exactly that by partnering with the right voices.
BaoLiba will keep tracking and updating the latest UK-Brazil influencer marketing trends, so stay tuned and follow us for more insider tips. Let’s make those lked connections count!
