WhatsApp's New Ad Features: What Mexico Means for UK Creators
Meta’s decision to test WhatsApp advertising in Mexico first isn’t random. It’s a calculated move that signals exactly how the platform plans to monetise its two billion users without breaking the private messaging experience that makes WhatsApp valuable in the first place. For UK creators watching from the sidelines, this test market offers a preview of what’s coming — and a chance to prepare. Why Mexico Matters for UK Creators Mexico represents WhatsApp’s largest market by penetration. Over 90% of internet users there rely on WhatsApp daily for everything from family chats to business transactions. The platform isn’t just a messaging app in Mexico — it’s infrastructure. Testing ads there lets Meta understand how commercial messages perform in an environment where WhatsApp is already the default commerce channel. ...