Twitter Ads Shift 2026: How UK Creators Can Turn Chaos Into Cash
The notification pinged at 6:47 AM. Another brand deal inquiry — but this time, the budget was half what it was three months ago. “Twitter/X advertising spend is unpredictable right now,” the agency rep wrote. “Clients are holding back.” I stared at my phone, the soft glow illuminating my bedroom in Manchester. Three years ago, I left Belgium with a film production degree and a suitcase of hair tools. Now, at 25, I’ve built something real: 47K followers watching me transform frizzy bobs into silk presses, 2.3M views on my “Wash Day Routine for 4C Hair” thread, and a steady stream of UK salon brands sliding into my DMs. ...