Twitter Ads Shift: What UK Creators Need to Know Now
The notification lights up your screen at 3 AM. Another policy update. Another algorithm shift. Another moment where the platform you’ve built your community on decides to change the rules without asking you. You’re not alone in that feeling. Every creator I’ve worked with across London, Manchester, and Edinburgh has faced that same 3 AM anxiety. The difference between those who survive platform chaos and those who burn out isn’t talent — it’s having a framework for decision-making when the ground shifts. ...