TikTok Ads in 2026: Why Your Budget Burns & How to Fix It
You pour £50 into a Spark Ads campaign, watch the spend vanish in four hours, and walk away with three link clicks and zero sales. Sound familiar? If you are a UK creator running a stretching or mobility niche, you have likely felt that sting. The platform feels louder, the competition sharper, and the “viral lottery” advice you hear on creator forums rarely pays the rent. Let’s clear the fog. The problem isn’t that TikTok ads don’t work in 2026. The problem is that most creators still run 2023 playbooks on a 2026 algorithm. Today we dismantle the myths, map the current reality, and give you a repeatable system to test, learn, and scale without torching your cash flow. ...