Canadian Creators: TikTok Ad Shifts You Can't Ignore
The algorithm doesn’t care about your aesthetic. It cares about retention, conversion, and signal clarity — and right now, the signals coming out of Canada’s TikTok ad ecosystem are loud enough to reach your studio in the UK. You’re building a monster-girl narrative with warm tones, themed shoots, and a community that leans into atmosphere over volume. That’s rare. That’s valuable. But if you’re pricing sponsorships based on last year’s CPMs or ignoring where Canadian ad spend is actually flowing, you’re leaving money on the table — and risking relevance. ...