UK creators: land brand deals on TikTok to share hidden gems
💡 Why UK creators should be pitching brands on TikTok now TikTok’s algorithm in 2025 rewards authenticity and short-form learning — that’s not gossip, it’s what social analytics firms like Sprout Social are saying. UK institutions (think universities) proved this years back: places such as the University of Wolverhampton made waves by packing campus life and microlearning into snackable clips, proving that audiences engage with genuine, local storytelling. ...