Swiss Instagram ads 2026: creator growth guide
Instagram’s latest pivot toward 90-minute horizontal videos and a dedicated Apple TV app marks a significant shift for creators worldwide. For those of us building communities from the UK with international roots, these changes bring both opportunity and uncertainty. The platform is clearly positioning itself as a serious YouTube competitor, but the real question is how this affects daily creative practice and sustainable income. Understanding Instagram’s 2026 video pivot Meta’s testing of a “Features” format allowing horizontal videos up to 90 minutes represents the most ambitious format change since Reels launched. According to recent reports, this move directly targets YouTube’s long-form dominance Instagram tests 90-minute videos to rival YouTube. For creators who have invested heavily in short-form vertical content, this raises immediate questions about resource allocation and audience expectations. ...