Thailand Ad Trends 2026: Facebook Shifts Every Creator Must Know
The notification pinged just as I was editing a Reel for a skincare brand collab. “Facebook retires Page Likes — Followers now the single metric.” My thumb hovered. Another metric shift. Another dashboard rewrite. Another conversation with a brand manager explaining why last month’s numbers look different this month. If you’re building on Facebook in 2026 — especially with an eye on Southeast Asian markets like Thailand — you’ve felt this whiplash. The platform moves fast. The advertisers move faster. And creators? We’re expected to translate both into sustainable revenue without a manual. ...