Colombia

💡 Why Telegram matters for Colombian brand deals — and why you should care Telegram in Colombia has become more than a messaging app — it’s a marketing channel brands are following their audiences to. When paid ads on mainstream platforms get pricier, opaque or restricted, companies pivot to channels where direct engagement and control matter. That shift shows up in markets worldwide: between 2022–2024 advertising costs inside some apps almost doubled (BeSeed market data), and brands started to rely on alternative platforms and influencer channels to reach communities. ...

💡 ¿Por qué importa esta pregunta ahora mismo? Si eres creador en España y quieres abrir la puerta a marcas colombianas para promocionar productos en modelo de afiliados, probablemente te hayas topado con dos problemas: 1) muchas de esas marcas no aparecen en plataformas clásicas de targeting internacionales como Hulu, y 2) las agencias y responsables de marca suelen preferir métricas claras y canales con control de inventario publicitario. ...

💡 Why Reddit matters if you want Colombia brand deals If you’re a UK creator who loves travel vlogs and you’ve got your sights set on Colombia — stop thinking only Instagram or email. Reddit is where conversations about experiences, niche destinations, and honest reviews live. Colombian SMEs, regional tourism boards, and DMO-style actors increasingly lurk on social platforms to spot creators with authentic storytelling chops. The reference material we were given even highlights how destination marketing programmes (like the Singapore DMC fam initiatives) are leaning into influencer-first promotion to surface lesser-known itineraries — and that same logic applies to Colombia’s travel ecosystem (Reference Content: Influencer Power: Captivating Indian Travellers). ...

💡 Subsection Title If you’re a UK advertiser scratching your head about how to get Colombian creators to push mobile app installs on Xiaohongshu (aka RedNote), you’re not alone. Brands keep asking for a realistic playbook: where to find creators, how to brief them, what to expect for ROI, and whether the whole thing is worth the faff. Two facts cut through the noise and explain why this matters. First: Xiaohongshu’s audience is massively product-minded — Kenan, Xiaohongshu’s COO, stated in 2024 that roughly 70% of monthly active users engage in product-search behaviour and 90% report that the platform’s content influences purchase decisions. Second: independent market reporting (MENAFN / EIN Presswire) highlights that marketing on RedNote has been delivering up to 2.6x higher ROI than certain competitors, making it a platform you can’t afford to ignore if your audience overlaps Chinese-speaking consumers or cross-border shoppers. ...