If you’re a TikTok creator in the UK wondering how to hook up with China brands for collabs in 2025, you’re in the right place. Influencer marketing is booming, and China brands are hungry to tap into global audiences — especially via social media stars like you. But let’s keep it real: working with China brands isn’t just hitting “accept” on a contract. It’s about knowing the game, the dos and don’ts, and how to make that partnership pay in GBP without headaches.
As of May 2025, the landscape is shifting fast. Here’s a no-BS, practical guide to landing and managing collaborations with China brands on TikTok, tailored for UK influencers and marketers.
📢 The UK TikTok Scene and China Brand Interest
TikTok’s massive in the UK — with millions scrolling daily. UK creators like Holly H, Sam and Nia, and Elle Darby have carved niches from beauty to lifestyle, proving the platform’s power. Meanwhile, China brands, from tech giants like Xiaomi to fashion labels like Peacebird, are keen to use TikTok to reach Western consumers.
This opens a door for UK creators to partner with China brands hungry for authentic voices. But unlike local deals, these collaborations often come with extra layers: language barriers, payment quirks, and cultural nuances.
💡 How UK TikTokers Can Find China Brand Collaborations
1. Tap into Cross-Border Influencer Marketing Platforms
Platforms like BaoLiba (yep, that’s us), Upfluence, and Heepsy specialise in connecting global influencers with international brands. BaoLiba, for example, has dedicated China brand campaigns looking for UK creators. Signing up on these platforms gets you seen by legit China brands with budgets ready to pay in GBP or USD.
2. Leverage Your Niche and Content Style
China brands want authenticity, not just numbers. If you’re a UK beauty guru, tech reviewer, or lifestyle vlogger, highlight your audience demographics and engagement rates. China brands often look for influencers who can explain product benefits clearly and create engaging storytelling that resonates with Western buyers.
3. Use Social Media and WeChat Networking
While TikTok is your content playground, WeChat remains the primary communication tool for China brands. It’s worth setting up a WeChat account and learning some basics — it’s where deals get hammered out. Some UK creators find success by joining WeChat groups or attending China-UK trade events virtually or in person.
4. Collaborate Through UK-Based Agencies with China Ties
UK agencies like The Goat Agency and Obviously have partnerships with Chinese brands and can broker influencer campaigns. These agencies understand both UK laws and China business culture, smoothing the path for collabs.
📊 Payment and Legal Realities for UK Influencers
Payment Methods
Most China brands prefer paying via PayPal, bank transfers (SWIFT), or platforms like Payoneer. Make sure you discuss payment terms upfront. GBP is king in the UK, but often payments come in USD or CNY equivalents — just double-check your FX fees.
Contracts and Compliance
UK influencers must comply with ASA rules — always disclose sponsored content clearly on TikTok. For China brand collabs, contracts might be in English or Chinese, so get them checked by a legal expert familiar with cross-border influencer agreements. Watch out for IP clauses and exclusivity periods.
❗ Risks and How to Avoid Them
- Fake Brands: China’s e-commerce space is huge, but so is the chance of scammers. Verify brands through platforms like BaoLiba or UK agency contacts.
- Cultural Missteps: What works in the UK may flop with Chinese brands. Clear communication is key.
- Payment Delays: Cross-border transfers can lag. Set payment milestones in contracts.
People Also Ask
How do UK TikTokers start influencer marketing with China brands?
Start by joining platforms like BaoLiba, building a professional portfolio, and networking on WeChat. Target brands that match your niche and pitch how your UK audience can boost their global reach.
What payment methods do China brands use to pay UK influencers?
Typically PayPal, international bank transfers, or Payoneer. Always confirm currency and fees before signing deals.
What legal rules should UK influencers follow when working with China brands?
You must comply with UK advertising standards (ASA) for transparency. Also, review contracts carefully for IP rights and payment terms, ideally with legal help.
💡 Final Tips for UK Creators in 2025
Keep your TikTok content sharp, authentic, and aligned with your audience. China brands want creators who speak directly to UK consumers, so emphasise local culture and trends. Staying on top of UK regulations and payment processes will save you headaches later.
BaoLiba will keep updating UK influencer marketing trends, especially on bridging the gap with China brands. Follow us for the latest tips and insider info to help you cash in on this booming global opportunity.
