If you’re a TikTok creator in the UK looking to bag collabs with China brands in 2025, you’re in the right spot. Influencer marketing has exploded globally, and China’s vast e-commerce and manufacturing ecosystem means their brands are hungry for Western eyeballs, especially on TikTok. But navigating this partnership isn’t just about shooting vids and hoping for the best. It’s about understanding the nuances of both markets, payment flows, cultural quirks, and how social media runs in the UK.
As of May 2025, the UK scene remains one of the most sophisticated influencer markets in Europe — and that means there’s gold to be mined for savvy TikTokers who know how to approach China brands the right way.
📢 UK TikTok Influencer Marketing Landscape 2025
TikTok in the UK is a beast of its own. With over 20 million active users, it’s not just a playground for dance challenges but a serious platform for brand storytelling. UK influencers tend to be niche-focused — from beauty gurus like NikkieTutorialsUK to football fan channels and eco-conscious creators like SustainablySam.
For China brands, partnering with UK TikTokers opens doors to a well-heeled, trend-sensitive audience. But unlike local collaborations, working with China brands means dealing with different expectations around content, payments, and communication style.
💡 How to Find China Brand Collaborations on TikTok
1. Leverage Cross-Border Influencer Platforms
Platforms like BaoLiba have become the bridge between UK influencers and China brands. These platforms vet brands, handle contracts, and facilitate payments in GBP or RMB, removing the hassle of cross-border transactions. BaoLiba’s UK service, for example, offers tailored matchmaking based on your follower demographics and engagement rates.
2. Join China-Focused Social Media Groups & Networks
There are thriving UK-based communities on Telegram and LinkedIn where China brand marketing managers and UK influencers exchange tips and opportunities. Groups like “China E-commerce UK” or “UK-China Influencer Hub” are gold mines for leads and learnings.
3. Use TikTok’s Creator Marketplace with Filters
TikTok’s Creator Marketplace has started rolling out filters to help influencers in the UK find international brand deals, including from China. Make sure your profile is optimised with clear niche tags and geo-location (UK) to attract these partnerships.
📊 Payment and Legal Realities for UK Influencers Working with China Brands
When you’re dealing with China brands, payment methods can be tricky. Most brands prefer platforms like Alipay or WeChat Pay, but UK creators often want GBP via PayPal, bank transfers, or even Wise (formerly TransferWise).
Here’s the drill:
- Insist on clear payment terms upfront — net 30 is common but negotiate if you can.
- Use platforms like BaoLiba or local agents that can convert RMB to GBP smoothly, saving you from nasty currency fees.
- Always get a formal contract in English, specifying content rights, usage duration, and compliance with UK advertising laws (ASA guidelines are strict on transparency).
❗ Cultural and Content Collaboration Tips
China brands tend to prefer content that highlights product features crisply and professionally, often with a slightly more formal tone than what UK TikTokers might be used to. That means:
- Prepare to adapt your style—think less ‘banter’ and more showcasing the product’s benefits clearly.
- Use Chinese holidays or trends as hooks—think Singles’ Day (11.11) promotions or Lunar New Year specials.
- Be mindful of UK advertising standards: disclosure is non-negotiable; #ad or #sponsored tags must be front and centre.
📌 Real UK Examples of TikTok Influencers Partnering with China Brands
Take @EllieEco, a UK TikTok creator focused on sustainable fashion. She recently collaborated with a China-based eco-friendly apparel brand via BaoLiba. The deal included a series of TikTok videos showcasing the brand’s manufacturing process in China, highlighting eco credentials, and linking to the UK-friendly shipping site. Payment was handled via Wise, converting RMB into GBP seamlessly.
Another example is @TechTomUK, a gadget reviewer who regularly collaborates with Chinese tech brands wanting to crack the UK market. He uses TikTok’s Creator Marketplace to find deals and often negotiates exclusivity and content rights to maximise his earnings.
### People Also Ask
How can UK TikTok influencers contact China brands directly?
Direct contact is rare but possible through LinkedIn or niche China-UK marketing groups. Most influencers prefer using intermediary platforms like BaoLiba to avoid language barriers and payment hassles.
What payment methods are best for UK influencers working with China brands?
PayPal, Wise, and bank transfers in GBP are preferred by UK creators, while China brands often use Alipay or WeChat Pay. Using cross-border platforms that convert currencies efficiently is key.
Are UK advertising laws strict when promoting China brands on TikTok?
Yes. The ASA requires clear disclosure of paid partnerships, and content must not be misleading. Always include #ad or #sponsored tags visibly.
🚀 Takeaway for UK TikTokers in 2025
Finding China brand collaborations on TikTok is a legit way to boost your influencer income in 2025, but it takes more than just posting vids. You need to understand the UK-China cross-border nuances, use the right platforms, and keep your content and contracts clean and transparent.
BaoLiba will keep updating the UK influencer marketing trends, helping you stay ahead in this fast-changing game. Keep your eyes peeled and your DMs open — those China brand deals are waiting.
BaoLiba will continue to update UK influencer marketing trends, welcome to follow us for the freshest insights.
