Looking to bag collaborations with Germany brands on TikTok in 2025? If you’re a UK-based influencer or marketer, this guide’s got your back. We’ll cut through the fluff and give you real-deal strategies tailored for the UK market, showing you how to connect with Germany’s buzzing brands using influencer marketing on TikTok.
As of May 2025, the cross-border influencer scene is hotter than ever, and Germany brands are hungry for fresh faces on social media – especially TikTok, which is still king for reach and engagement.
📢 Marketing Trends in the UK and Germany for TikTok Influencers
TikTok’s growth in the UK remains explosive, with millions of daily active users. UK influencers have a unique advantage: fluency in English plus strong ties with European markets, including Germany. The Germans are digital-savvy, and their brands are eager to tap into authentic content creators.
Germany brands tend to prefer collaborations that feel genuine and can drive measurable results. Think: product demos, storytelling, and creative campaigns over just slap-and-go shoutouts. Brands like Adidas, Nivea, and Deutsche Telekom are increasingly investing in influencer marketing to boost their TikTok presence.
For UK influencers, being able to localise your content to resonate with German audiences – using local language tweaks or cultural references – is a massive plus.
💡 How UK TikTok Influencers Can Find Germany Brand Collaborations
1. Know Where Germany Brands Hang Out Online
Start with platforms where German marketing teams scout talent. Besides TikTok itself, check out LinkedIn groups focused on influencer marketing in Europe, and German influencer platforms like ReachHero or InfluencerDB. These platforms often list open collab opportunities.
Also, BaoLiba’s own dashboard is a goldmine. It connects global influencers with brands across 100+ countries, including Germany, and supports English and German communication.
2. Nail Your Profile for Germany Brands
Your TikTok bio and content should shout your niche and value. Germany brands love clarity and professionalism but with a bit of personality.
- Use English, but sprinkle in German phrases if you can (even basic greetings or hashtags).
- Showcase previous collabs with European brands.
- Highlight your engagement rates, not just follower counts. German marketers are data-driven.
3. Pitch Like a Pro: Collaboration Emails & DMs
Forget generic messages. Tailor your pitch by showing you’ve done your homework on the German brand. Mention their recent campaigns, how your style fits, and what value you bring.
Keep it brief and punchy. Germans appreciate directness and honesty. For payment, most Germany brands operating cross-border with the UK use SEPA transfers or PayPal in GBP or EUR. Be clear on your rates and payment terms upfront.
4. Use Localised Content to Win Trust
Germany brands prefer influencers who create content that feels local, not just English-speaking UK content slapped on TikTok. Use local trends, German hashtags (#deutschland, #berlin), and mention German culture where relevant.
For example, UK influencer Ella Wills boosted her collabs with German skincare brand Balea by creating TikToks in English with German subtitles, talking about German beauty routines.
📊 Data Insights: Collaboration Success in 2025
According to May 2025 data from influencer marketing platforms, TikTok collaborations between UK influencers and Germany brands have grown 30% year-on-year. Engagement rates for such cross-border campaigns average 7.5%, beating general influencer marketing benchmarks.
Brands report that UK influencers bring fresh perspectives and creativity, which resonates well with younger German audiences craving authentic content.
❗ Legal and Payment Tips for UK Influencers Working with Germany Brands
- VAT and Tax: If you’re freelancing from the UK, remember to declare income from overseas deals properly. Keep invoices clear, noting VAT status to avoid headaches.
- Contracts: Always get a written agreement outlining deliverables, timelines, content rights, and payment terms. Germany brands usually expect this.
- Payments: SEPA bank transfers in EUR are common, but PayPal and Wise are popular for speed. Confirm currency and fees before accepting.
### People Also Ask
How can UK TikTok influencers approach Germany brands for collabs?
Start by researching brands that align with your niche, use influencer platforms like BaoLiba or ReachHero, and send personalised pitches highlighting your unique value and localised content ideas.
What payment methods do Germany brands prefer for influencer collaborations?
SEPA bank transfers and PayPal are most common. Some brands also use Wise or other international payment solutions. Clarify currency and fees beforehand.
What type of content do Germany brands want on TikTok?
They prefer authentic, engaging videos that tell a story or demonstrate the product in real-life contexts. Localised content with German cultural references or language elements scores extra points.
BaoLiba will keep updating the latest influencer marketing trends in the United Kingdom. Stay tuned with us for fresh insights and top tips to crush it with TikTok and Germany brand collaborations!
