If you’re a UK-based TikTok creator wondering how to hook up with Belgium brands in 2025, you’ve landed in the right spot. Influencer marketing is booming, and Belgium’s vibrant market offers juicy collab opportunities — but nailing them takes a bit of savvy, especially when you’re working cross-border. This ain’t your usual “slide into DMs” guide. We’ll break down real-world tactics, payment nuances, legal bits, and social media quirks from a UK perspective, so you can score those collabs without the usual faff.
📢 Marketing Trends in 2025 UK to Belgium TikTok Collabs
As of May 2025, the UK influencer scene is shifting fast. TikTok remains king for engagement, especially among Gen Z and millennials, but brands want more than just eyeballs — they crave authentic stories and measurable ROI. Belgium brands are catching on, keen to tap into the UK’s creative pool to push their products abroad or within EU markets. Influencer marketing on TikTok is now a core strategy, not a side hustle.
UK creators often work with Belgian brands in sectors like sustainable fashion (think: Belgian denim labels like Denham), artisanal food and drink (Belgian chocolates, craft beers), and tech gadgets. Social media collaboration styles lean heavily on short-form, interactive content that’s both entertaining and informative.
💡 How UK TikTok Influencers Can Land Belgium Brand Collabs
1. Know Your Belgium Target
Don’t just spam every brand. Research Belgian companies actively investing in influencer marketing. Look for those already doing social media campaigns or who have a presence on LinkedIn and Instagram. Brands like Neuhaus Chocolates or Van Cleef & Arpels (luxury jewellery) are increasingly experimenting on TikTok, so keep an eye on their campaigns.
2. Use the Right Platforms to Connect
Besides TikTok DMs, LinkedIn and influencer marketing platforms like BaoLiba are gold mines. BaoLiba, for example, has a dedicated Belgium brand database that UK influencers can access to pitch tailored collabs. These platforms often handle contracts and payments, easing legal headaches.
3. Pitch with Data and Creativity
Belgian brands appreciate a clear pitch that shows you know their market and audience. Use TikTok analytics to highlight your reach, engagement rate, and audience demographics. Propose creative concepts that fit both your style and the brand’s vibe. For instance, a UK foodie TikToker might suggest a “Taste Test Belgium Beers” series, tapping into both audiences.
4. Understand Payment Preferences and Currency
UK creators should note that Belgium uses the Euro (€), so payment deals usually happen in Euros. Most Belgian brands prefer bank transfers via SEPA, but PayPal and Wise are common alternatives, especially for smaller collabs. Always clarify payment terms upfront to avoid delays. Also, remember to factor in UK tax rules for income earned abroad — you’ll likely need to report this to HMRC.
5. Comply with UK and Belgian Advertising Rules
Both countries have strict rules on influencer transparency. In the UK, the ASA (Advertising Standards Authority) requires clear disclosure of sponsored content. Belgium’s CSA (Superior Audiovisual Council) has similar regulations. Always use hashtags like #ad or #sponsored, and keep your content honest — no fake reviews or hidden promos.
📊 People Also Ask
How do UK influencers approach Belgium brands on TikTok?
Start by researching brands active in influencer marketing, then reach out via professional platforms like BaoLiba or LinkedIn. Craft a personalised pitch showing your audience fit and creative ideas. Use TikTok DMs as a follow-up rather than the first point of contact.
What payment methods do Belgium brands prefer for influencer deals?
Mostly SEPA bank transfers in Euros, but PayPal and Wise are popular for convenience. Always confirm payment terms before starting work.
Are there legal requirements for influencer marketing between the UK and Belgium?
Yes. Both countries require influencers to clearly disclose paid partnerships. UK influencers must follow ASA guidelines, while Belgian rules come from the CSA. Transparency is key to avoid penalties.
📢 Local Examples to Get Inspired
Check out UK TikToker @EmmaEatsUK, who partnered with Belgian chocolate brand Côte d’Or last winter. She created a series tasting their range, combining humour and personal storytelling — a perfect blend for TikTok. Meanwhile, @TomTechUK collaborated with Belgian gadget maker Mobiel for an unboxing campaign, handling payments through Wise and signing contracts via BaoLiba’s platform.
On the brand side, Belgian sustainable fashion label Mud Jeans has tapped UK TikTok creators to boost their eco-friendly message across the Channel. Their approach? Long-term micro-influencer partnerships with clear KPIs and creative freedom.
💡 Pro Tips for Smooth Belgium Collabs
- Localise your content: Sprinkle in Belgian culture or language snippets to show respect and build trust.
- Leverage BaoLiba: It’s a one-stop shop for managing cross-border collabs, contracts, payments, and compliance.
- Be patient with contracts: EU brands often have detailed legal processes; factor in extra time.
- Keep communication clear: Time zone differences are minimal but clarify deadlines and expectations early.
- Track performance: Use TikTok analytics and share reports to prove your worth for future gigs.
❗ Risks to Watch Out For
- Currency fluctuations can affect your earnings; consider locking in rates via Wise.
- Watch out for VAT rules on cross-border payments — consult a tax advisor.
- Avoid ‘ghosting’ by brands; always get contracts signed before content goes live.
- Don’t bend disclosure rules; UK and Belgian authorities are cracking down on opaque influencer ads.
Final Thoughts
Finding Belgium brands for TikTok collabs in 2025 isn’t rocket science, but it demands smart research, local know-how, and slick communication. UK influencers who get this right can unlock fresh revenue streams and build a solid international portfolio. BaoLiba will continue updating on UK influencer marketing trends and Belgium collaborations — stay tuned and keep hustling!
