So you’re a UK-based TikTok creator itching to snag collabs with United States brands in 2025? Well, you’re in the right place. Influencer marketing on TikTok is booming, and US brands are throwing more budget than ever at creators worldwide. But let’s not sugarcoat it — cutting through the noise and landing those partnerships isn’t a walk in Hyde Park. This guide breaks down the real-deal, hands-on tactics for UK influencers ready to jump on US brand collabs, with all the nitty-gritty you need to know about social media trends, payment methods, legal must-knows, and more.
📢 Marketing Trends in the United Kingdom as of May 2025
As of May 2025, the UK influencer marketing scene is buzzing with a major shift towards cross-border collaborations, especially with US brands. With TikTok reigning supreme here, UK creators are no longer confined to local gigs. The platform’s algorithm favours authentic, engaging content that resonates globally, so US companies see huge value in partnering with British influencers who bring fresh, relatable vibes.
Influencer marketing spend by US brands targeting UK and other English-speaking markets has increased by roughly 20% year-on-year, according to recent data from InfluencerDB. This means more opportunities but also more competition, making your approach and professionalism critical.
💡 Practical Tips for UK TikTokers to Secure US Brand Collaborations
Understand the US Brand Landscape
First up, get savvy about the US brands you want to work with. Unlike the UK market where high street stalwarts like ASOS or Boohoo dominate, the US has a mix of big players like Nike, Sephora, and emerging direct-to-consumer brands such as Glossier or Allbirds. These companies often seek influencers who can speak authentically to their target audience and create content that fits their brand ethos.
Nail Your Profile and Content Strategy
Make your TikTok profile a magnet for US brand attention. That means:
- Posting consistently with a clear niche (be it fashion, fitness, tech, or beauty).
- Using hashtags and trends popular in the US to boost visibility.
- Creating content that feels natural and aligns with US consumer culture. For example, humour and relatability perform better than overly polished ads.
- Engaging with US-based TikTok accounts and brand handles to get on their radar.
Use the Right Platforms for Collaboration
While TikTok is your main stage, platforms like LinkedIn and influencer marketing marketplaces like BaoLiba are your backstage pass. BaoLiba, notably, connects creators directly with brands across 100+ countries, including many US companies looking for UK talent.
Understand Payment and Contract Norms
US brands typically pay via PayPal or bank transfers in USD. As a UK influencer, you’ll want to factor in currency conversion (GBP to USD) and potential fees. Setting up a Payoneer account can smooth out payments and reduce costs.
Contracts are a big deal in the US influencer world. Expect detailed agreements covering content rights, usage, timelines, and FTC compliance on disclosures (“#ad” or “#sponsored” tags). If you’re unsure, get advice from a UK solicitor familiar with international contracts. It’s better than risking legal hassle down the line.
📊 Leveraging UK Social Media Culture to Appeal to US Brands
UK creators have an edge: our dry wit, unique slang, and distinct cultural references make content stand out on US feeds. Brands love that flavour because it brings authenticity, which is gold in influencer marketing.
Take UK TikTokers like Nabela Noor or Holly H, who have cracked US markets by blending their British roots with content that’s globally appealing. They don’t just mimic trends; they adapt them with local spice, making their content relatable yet fresh.
❗ Legal and Cultural Considerations for UK Influencers Working with US Brands
Remember, you’re juggling two legal systems. The UK’s Advertising Standards Authority (ASA) and the US Federal Trade Commission (FTC) both require clear sponsorship disclosures. You must be transparent about paid promotions to avoid fines or account strikes.
Culturally, be aware that US audiences value inclusivity and diversity highly. Content perceived as tone-deaf or culturally insensitive can lead to backlash and loss of partnerships.
### People Also Ask
How do UK TikTok influencers get noticed by United States brands?
Consistency, niche focus, engaging content targeted at US audiences, and using influencer marketplaces like BaoLiba help UK creators catch the eye of US brands.
What payment methods are common for UK influencers working with US companies?
PayPal and bank transfers in USD are standard. Setting up Payoneer accounts can ease currency conversion and fees.
What legal rules must UK influencers follow for US brand collaborations?
You must comply with both UK ASA and US FTC rules, especially on clear paid promotion disclosures using hashtags like #ad or #sponsored.
💡 Final Thoughts
Landing US brand deals on TikTok in 2025 isn’t just about luck; it’s about strategy, cultural smarts, and playing by the rules. UK creators who blend their unique voice with savvy platform tactics and understand the US market nuances will be the ones cashing in big time.
BaoLiba will keep updating on the latest UK influencer marketing trends. Stay tuned and keep hustling!
