If you’re a TikTok creator in the UK looking to tap into Netherlands brands for collabs in 2025, this one’s for you. Influencer marketing is booming, and cross-border partnerships are the name of the game. But how do you actually find and lock down those sweet deals with Dutch brands from the UK? I’ve been in the trenches, working with both UK advertisers and global influencers, so let’s skip the fluff and dive into the real-deal tactics to connect with Netherlands brands on TikTok.
📢 2025 Marketing Trends in the UK and Europe
As of May 2025, the UK social media landscape is buzzing with short-form video content, with TikTok leading the pack. UK influencers are no longer just local stars; brands want global reach, and that includes tapping into the Netherlands market. Dutch brands are increasingly open to influencer partnerships, especially on TikTok, where youth engagement is sky-high. Think of brands like Rituals, Tony’s Chocolonely, or G-Star RAW — all actively collaborating with creators abroad to boost awareness.
UK advertisers are also savvy about cross-border campaigns. Payment in GBP via trusted platforms like PayPal or Wise is standard, and contracts reflect GDPR compliance and UK advertising standards — so always get your legal ducks in a row.
💡 How UK TikTok Influencers Find Netherlands Brand Collaborations
1. Use Localised Platforms and Marketplaces
Platforms like BaoLiba (https://baoliba.com) serve as a bridge, connecting TikTok influencers in the UK with Netherlands brands seeking authentic collaborations. These platforms vet creators, manage payments, and ensure campaign transparency — crucial when working across borders.
2. Leverage TikTok’s Own Tools and Trends
TikTok’s Creator Marketplace is an obvious starting point. But don’t just wait for invites; actively pitch your content style aligned with Dutch brand values—think sustainability, design, or ethical sourcing. For example, if you’re into eco-friendly fashion, brands like Kings of Indigo might be your target.
3. Network Through UK-Based Agencies with Dutch Ties
Agencies like Social Chain or Obviously UK have partnerships extending into the Netherlands. Signing up with these can open doors to campaigns that wouldn’t be publicly listed. Plus, they handle contracts, payments in GBP, and legal compliance so you can focus on creating.
4. Tailor Your Content to Dutch Audiences
Understanding Dutch culture and consumer behaviour is key. The Dutch appreciate straightforwardness and humour without being pushy. Including subtle nods to Dutch lifestyle or language (even a simple “Hallo” in your videos) can set you apart.
5. Payment and Contract Nuances
Most Dutch brands prefer paying in Euros but are flexible with GBP if facilitated by the agency or platform. Always get a contract detailing deliverables, timelines, and payment terms. UK influencers should ensure tax implications are clear — consult an accountant familiar with cross-border income.
📊 Real-Life Example: UK Influencer Meets Dutch Brand
Take Sophie, a UK-based TikTok creator specialising in sustainable fashion. Through BaoLiba, she connected with a Netherlands-based eco-brand, Mud Jeans. The collaboration involved showcasing their new line with TikTok trends popular in both countries. Sophie received payments in GBP via Wise, and the contract was vetted by her solicitor to include GDPR clauses and UK ASA compliance. The campaign boosted Mud Jeans’ UK sales and expanded Sophie’s reach into the Dutch market.
❓ People Also Ask
How can UK TikTok creators get noticed by Netherlands brands?
Focus on building a niche aligned with Dutch brand values like sustainability or innovation. Use influencer marketplaces like BaoLiba, pitch directly via TikTok Creator Marketplace, and connect with UK agencies with Dutch links.
What are common payment methods for influencer deals with Dutch brands?
Payments are often made via PayPal, Wise, or bank transfers. GBP payments are common when intermediated by UK agencies or platforms, but Euros are standard if dealing directly with Dutch companies.
Are there legal considerations for UK influencers working with Netherlands brands?
Yes, contracts must comply with GDPR and UK advertising standards. It’s essential to clarify tax obligations and data privacy policies before signing any deal.
📢 Final Thoughts
In 2025, TikTok influencer marketing is truly global, and UK creators have a golden opportunity to partner with Netherlands brands hungry for fresh, authentic voices. Get savvy about platforms like BaoLiba, understand local payment and legal nuances, and tailor your content to resonate with Dutch audiences. Keep your pitch sharp, your contracts airtight, and your content real.
BaoLiba will keep updating the latest UK influencer marketing trends, so stay tuned and follow us for more insider tips to grow your cross-border collabs.
