If you’re a Snapchat influencer in the UK looking to team up with Netherlands brands in 2025, you’re in the right place. The cross-border influencer marketing game is evolving fast, and cracking the Netherlands market requires a localised, savvy approach. This isn’t just about sliding into DMs and hoping for the best. It’s about understanding how Dutch brands operate, what UK influencers can offer, and how to navigate payment, legalities, and culture like a pro.
In this post, I’ll break down the real-deal tactics you can use to score solid collaborations with Netherlands brands on Snapchat, backed by what’s actually working in the UK market as of May 2025.
📢 Marketing Trends in 2025 for UK Influencers and Netherlands Brands
As of May 2025, influencer marketing on Snapchat is booming, especially for lifestyle, fashion, and tech niches. UK influencers have a unique edge because of their English fluency and creative storytelling style, which Netherlands brands crave to penetrate English-speaking markets.
The Netherlands brands are no longer just local players; they’re hungry for international exposure and increasingly open to partnerships with foreign influencers. Brands like G-Star RAW (denim), Rituals Cosmetics, and Tony’s Chocolonely have been actively scouting social media talents to boost their UK and global presence.
UK influencers are now expected to go beyond just posting snaps. Brands want integrated campaigns — think Snapchat Stories, AR lenses, and interactive polls that engage Dutch and UK audiences alike. Plus, with social commerce on the rise, collaborations often include affiliate links or discount codes that track direct sales.
💡 How UK Snapchat Influencers Can Land Collaborations with Netherlands Brands
Know Your Target Brands Inside Out
If you want to collaborate with Netherlands brands, don’t just pick any name. Do your homework. Check out their current social media, tone of voice, and previous influencer partnerships. For example, Rituals Cosmetics values wellness and eco-conscious messages, so a UK influencer who promotes sustainable beauty will fit perfectly.
Use Localised Pitches
When reaching out, personalise your pitch by showcasing how your UK audience aligns with the brand’s goals. Highlight cultural overlaps, such as the growing Dutch expat community in London or shared lifestyle values (cycling, eco-friendliness, minimalism). Avoid generic “Hi, want to collab?” messages — brands get flooded with those.
Leverage Snapchat’s Unique Features
Snapchat’s AR lenses and geofilters are gold for creative campaigns. Propose ideas where you can create interactive content that appeals to both UK and Dutch followers. For instance, a G-Star RAW campaign could feature a custom lens showing off new denim styles with a “Made in the Netherlands” twist.
Understand Payment and Legal Stuff
Most Netherlands brands operate in euros (€), but UK influencers expect payments in GBP (£). Use platforms like Payoneer or Wise for smooth currency exchange without losing much on fees. Also, remember UK’s Advertising Standards Authority (ASA) rules: always disclose sponsored content clearly to stay compliant.
Contracts with Dutch companies might include terms that differ from UK norms. It’s wise to get a quick legal once-over or at least double-check clauses about content rights and usage, especially since cross-border promotions can get tricky.
📊 Case Study: UK Influencer Collaborates with Tony’s Chocolonely
Take Jade, a UK Snapchat creator specialising in food and ethical brands. Jade connected with Tony’s Chocolonely, a Netherlands-based fair-trade chocolate maker, through BaoLiba’s platform. She pitched a campaign highlighting the brand’s mission against chocolate slavery, which resonated with her socially conscious UK audience.
The campaign included Snapchat Stories showing behind-the-scenes visits to Tony’s factories and interactive Q&As on sustainable sourcing. Jade was paid in GBP via Wise, and the campaign boosted Tony’s UK sales by 15% in just two months.
❗ Risks to Watch Out For When Collaborating Internationally
- Cultural Missteps: Netherlands brands appreciate authenticity and directness. Overly salesy or exaggerated claims can backfire.
- Payment Delays: Cross-border transfers can sometimes slow down. Always clarify payment timelines upfront.
- Legal Compliance: Both UK and EU advertising laws apply. Ensure disclosures and data privacy are sorted.
- Language Barriers: Even though most Dutch brands speak English well, subtle differences in phrasing can cause misunderstandings.
### People Also Ask
How can UK Snapchat influencers approach Netherlands brands for collaborations?
Start with personalised outreach highlighting your audience synergies and creative campaign ideas. Use platforms like BaoLiba to connect with verified Netherlands brands and propose Snapchat-specific content.
What payment methods do Netherlands brands use for UK influencers?
Most prefer bank transfers in euros, but services like Payoneer or Wise help convert to GBP efficiently. Always agree on payment terms before starting work.
Are there specific legal rules for influencer marketing between UK and Netherlands?
Yes, UK ASA regulations and EU advertising standards both apply. Disclose partnerships clearly and ensure all content meets data protection laws like GDPR.
Final Thoughts
If you’re a UK Snapchat influencer wanting to tap into Netherlands brands in 2025, the key is localised, authentic collaboration with a sharp understanding of both markets. Keep your pitches creative, payments smooth, and legal boxes ticked, and you’ll be in a strong position to grow your influencer career cross-border.
BaoLiba will continue updating the UK influencer marketing trends, so stay tuned and follow us for the latest insider tips and platform updates.
