Looking to crack the code on influencer marketing with Snapchat and Canada brands from the UK? You’re in the right spot. As of April 2025, the social media game keeps evolving, and Snapchat is no longer just for teens sharing snaps — it’s a serious platform for creators aiming to bag collaborations with brands across the pond, especially Canadian ones.
If you’re a UK-based influencer or a brand looking to tap into Snapchat’s unique vibe, let’s cut through the noise and get tactical about working with Canada brands in 2025.
📢 Marketing Trends in the UK and Canada Snapchat Scene
Snapchat’s appeal has shifted. It’s not just about Stories anymore; it’s about Spotlight, AR lenses, and authentic, short-lived content that brands crave for engagement. UK influencers have caught on, and brands — especially from Canada — want to leverage that authenticity to break into the UK or even global markets.
As of 2025 April, influencer marketing budgets from Canadian companies like Lululemon or Roots have increased their spend on Snapchat collaborations targeting UK audiences. Why? Because Snapchat users are highly engaged and tend to trust creators over traditional ads.
The UK market favours transparency and authenticity due to strict ASA (Advertising Standards Authority) rules, so influencer-brand partnerships must be crystal clear. This adds value to genuine Snapchat collaborations where creators craft content that feels organic.
💡 Practical Tips for UK Snapchat Influencers Working with Canada Brands
1. Understand Canada Brands’ Goals
Canadian brands eyeing UK markets want to build brand awareness and drive sales with a local flair. They’re keen on influencers who can speak to UK consumers authentically while showcasing their products naturally on Snapchat.
For instance, a UK influencer working with Canada Goose might highlight winter wear in real-life London weather, making the content relatable but still showcasing the brand’s Canadian roots.
2. Use Local Payment Methods and Contracts
Payments usually go via PayPal or direct bank transfer in GBP (£). Ensure contracts specify currency, payment terms, content ownership, and UK advertising compliance.
If you’re a UK influencer, getting paid in GBP is standard, but some Canadian brands pay in CAD, so watch out for exchange rates and possible transaction fees.
3. Leverage UK-Based Agencies and Platforms
Platforms like BaoLiba connect UK influencers with Canadian brands seamlessly, handling everything from negotiation to compliance. Also, agencies like The Goat Agency or Obviously have global reach and experience in cross-border Snapchat influencer marketing.
These agencies understand nuances like GDPR and the UK’s consumer protection laws, ensuring smooth collaborations.
📊 How to Find Canadian Brand Collaborations on Snapchat
Step 1: Build a UK-Focused Snapchat Audience
Brands want creators who resonate with their target market. UK Snapchatters prefer humour, quick tips, and behind-the-scenes content. Nail your niche and grow an engaged local audience.
Step 2: Showcase Past Collaborations and Metrics
Brands care about measurable impact. Share your Snapchat stats — average views, engagement rates, and follower demographics. Include case studies if possible, even from other social platforms.
Step 3: Pitch Smart with Canada in Mind
When approaching Canadian brands, highlight your understanding of their brand story and how you can bridge Canadian authenticity with UK culture.
For example, a pitch to Hudson’s Bay could emphasise your local insights and how you’d showcase their products in iconic UK settings.
Step 4: Use Snapchat’s Creator Marketplace and Local Platforms
Snapchat Creator Marketplace is growing but can still be US/Canada-centric. UK influencers should also tap into local influencer networks and BaoLiba’s global databases which connect creators with Canada brands looking to expand internationally.
❗ Legal and Cultural Pointers for UK Influencers
- Disclosure: Always label sponsored Snapchat content clearly (#ad or #sponsored) per ASA rules.
- Data Privacy: Comply with GDPR when collecting or sharing user data.
- Cultural Sensitivity: Canadian humour and values can differ from the UK’s. Be respectful and authentic to avoid backlash.
- Taxation: Declare income from Canadian brands properly under UK tax law. Consulting an accountant familiar with cross-border payments is wise.
People Also Ask
How can UK Snapchat influencers attract Canada brands for collaborations?
Focus on building a UK audience that aligns with Canadian brands’ target market, showcase your engagement metrics, and use platforms like BaoLiba to connect with interested brands. Craft pitches that blend Canadian brand values with UK culture.
What payment methods are common for UK influencers working with Canada brands?
PayPal and direct bank transfers in GBP (£) are most common. Some Canadian brands may pay in CAD, so be mindful of currency conversions and fees.
What legal rules should UK influencers follow when collaborating with Canadian brands?
UK influencers must comply with ASA advertising rules, clearly disclose sponsored content, respect GDPR regulations, and handle taxation for cross-border income correctly.
BaoLiba will keep updating the latest UK influencer marketing trends, especially on Snapchat and global collaborations like those with Canada brands. Stay tuned for insider tips and real-world tactics to keep your influencer game sharp in 2025 and beyond.
