Navigating the world of influencer marketing in 2025 means staying sharp on platform trends, regional nuances, and payment norms. For UK-based creators looking to collaborate with Singapore brands on Pinterest, it’s a goldmine if you know where to dig. This article dives into how Pinterest influencers from the UK can hook up with Singapore brands for killer collaborations, all while keeping it real and practical.
📢 The 2025 Landscape of Influencer Marketing Between UK and Singapore
As of May 2025, influencer marketing remains a top dog strategy globally, but the game’s changing. Pinterest is no longer just a mood board—it’s a powerhouse for visual discovery and buyer intent. UK influencers are increasingly eyeing Singapore brands because the city-state’s market is booming with e-commerce and lifestyle brands hungry for global reach.
Social media-wise, UK creators are used to platforms like Instagram, TikTok, and YouTube, but Pinterest offers a less crowded, more niche-savvy audience. This makes it perfect for lifestyle, home decor, fashion, and tech niches—areas where Singapore brands shine. Big UK creators like @homewithholly or @stylebyjamie have started to dip toes into Pinterest collaborations, spotting early mover advantage.
💡 How UK Pinterest Influencers Can Spot Singapore Brand Collabs
Research and Localise
First off, don’t just shoot generic pitches. Singapore brands value cultural nuance and market understanding. Spend time studying brands like Charles & Keith (footwear), Love, Bonito (fashion), or Shopee Singapore (e-commerce). Show you get their vibe and target customers.
Use the Right Channels
Most Singapore brands manage influencer collaborations through agencies or platforms like Gushcloud or Nuffnang. But direct DM on Pinterest or LinkedIn works if you’re sharp. Make your pitch relevant: highlight your Pinterest audience stats, UK-Singapore crossover potential, and past collab wins.
Payment Matters
UK creatives should expect payments in Singapore dollars (SGD) but mostly via PayPal or Wise for smooth currency conversion. Always clarify upfront about VAT and tax implications. The UK’s HMRC rules can be tricky with overseas income, so consult an accountant if needed.
📊 Collaboration Formats That Work Best on Pinterest
Pinterest collaborations aren’t just about posts—they’re about lifestyle inspiration. Here are formats that Singapore brands dig:
- Idea Pins: These multi-page stories are huge for engagement. Think “Day in the Life” or “How to Style” with the brand’s product at centre stage.
- Shoppable Pins: If you can tag products directly, it’s a win for brands keen on driving sales.
- Pinterest Boards Takeover: Curate a board exclusively for a Singapore brand, blending your style with their identity.
- Affiliate Links: Commission-based partnerships are gaining traction, especially with niche Singapore beauty and wellness brands.
❗ Legal and Cultural Considerations for UK Influencers
Singapore has strict advertising standards under the Advertising Standards Authority of Singapore (ASAS). Transparency is key—always disclose partnerships clearly. The UK’s ASA is similarly strict, so double-check your content to comply with both jurisdictions.
Culturally, Singaporeans value quality and trust. Avoid overly flashy or aggressive sales tactics on Pinterest. Instead, aim for authentic storytelling that resonates with their values.
### People Also Ask
How can UK-based Pinterest influencers connect with Singapore brands?
Start by researching local agencies like Gushcloud, then reach out via LinkedIn or direct messaging on Pinterest. Tailor your pitch to reflect Singapore’s market needs and show your genuine interest in their brand.
What types of Pinterest content do Singapore brands prefer?
Idea Pins, shoppable pins, and curated boards that blend storytelling with product placement are top picks. Brands want influencers who can creatively showcase lifestyle aspects, not just product plugs.
What payment methods are common for UK influencers working with Singapore brands?
Payments usually go through PayPal or Wise in Singapore dollars (SGD). Confirm payment terms and consider tax implications on both sides to avoid surprises.
💡 Pro Tips From the Trenches
- Leverage BaoLiba: This global influencer marketing platform connects UK creators directly with Singapore brands. It’s a solid middle ground for negotiations and campaign tracking.
- Showcase Metrics: Pinterest analytics is your best mate. UK influencers with strong engagement rates on boards popular in Southeast Asia get priority.
- Cross-Pollinate Content: Use your Instagram and TikTok to tease Pinterest content, boosting brand visibility and proving your cross-platform value.
📢 Case Study: UK Influencer Joins Forces with Love, Bonito
Jo, a UK-based lifestyle influencer with a 50K Pinterest following, scored a collab with Singapore’s Love, Bonito in early 2025. She crafted a series of Idea Pins featuring sustainable fashion tips, which hit over 100K views and boosted Love, Bonito’s UK web traffic by 30%. The key was localising content and seamless storytelling.
Final Thoughts
2025 is ripe for UK Pinterest influencers aiming to tap into Singapore’s vibrant brand scene. Nail your research, understand local culture and payment protocols, and use smart collaboration formats to land deals that pay off. BaoLiba will continue updating on the latest UK influencer marketing trends and Singapore collaborations—stay tuned and keep hustling.
