If you’re a UK-based influencer aiming to crack the United States brand market via LinkedIn in 2025, listen up — this isn’t your average social media hustle. The game has shifted, and knowing how to navigate the nuances of influencer marketing across the pond is pure gold. As of May 2025, UK creators are nailing collaborations with US brands more than ever, but it’s all about the right approach, cultural finesse, and understanding LinkedIn’s unique role in this space.
Here’s the lowdown from someone deep in the trenches of global influencer marketing, breaking down how you can bag those United States brands via LinkedIn, tailor your pitch, and get paid smoothly in GBP while playing by both UK and US rules.
📢 Marketing Trends in 2025
LinkedIn is no longer just the boring professional network — it’s a buzzing marketplace for influencer marketing, especially for B2B and professional services brands. For UK influencers, LinkedIn offers a direct, credible way to connect with decision-makers in United States brands looking for authentic collaboration.
According to data from May 2025, the United States leads in influencer marketing budgets, allocating up to 40% more on LinkedIn campaigns compared to other platforms like Instagram or TikTok. The reason? LinkedIn’s audience is more business-focused, making collaboration with brands in fintech, SaaS, and consultancy sectors especially lucrative.
For UK creators, tapping into this market means understanding:
- How US brands operate on social media differently — they value detailed, data-driven content and storytelling over flashy posts.
- The importance of compliance with both UK and US marketing regulations, including the ASA guidelines and the FTC’s disclosure rules.
- Payment preferences: while US brands pay in USD, UK influencers often prefer GBP payments. Platforms like Payoneer or Wise help smooth this out, avoiding nasty FX fees.
💡 How to Find United States Brands on LinkedIn
1. Optimise Your LinkedIn Profile for US Brands
Your LinkedIn profile is your storefront. To attract United States brands, ditch generic bios and highlight your expertise in influencer marketing, your audience demographics, and past collaborations with UK or international brands.
Use keywords like “influencer marketing,” “collaboration with US brands,” and “social media strategy” naturally in your headline and summary. Showcase case studies or testimonials from brands like Gymshark (UK) or WeTransfer (Netherlands) if you’ve worked with them, as US brands respect proven track records.
2. Use LinkedIn’s Advanced Search and Filters
LinkedIn’s Sales Navigator or advanced search lets you filter companies by location (United States), industry, and company size. Target US brands known for influencer marketing, such as HubSpot, Salesforce, or even startups listed on LinkedIn’s growing US tech hubs.
Send personalised connection requests mentioning relevant campaigns or your insight into their market. Avoid spammy mass messages; US brand managers appreciate genuine, tailored outreach.
3. Join Relevant LinkedIn Groups and Engage
Groups like “US Social Media Marketing Professionals” or “Influencer Marketing Hub” offer goldmines of contacts and conversations. Get involved in discussions, share your expertise, and subtly showcase your success stories. This builds credibility and increases the chance of inbound collaboration requests.
📊 Payment and Legal Considerations for UK Influencers
When working with United States brands, keep an eye on:
- Payment Methods: Most US brands prefer bank transfers or platforms like PayPal and Stripe. Use services like Wise to convert USD to GBP efficiently. Discuss payment terms upfront, including VAT implications in the UK.
- Contracts: Ensure contracts clearly state deliverables, timelines, and usage rights. US contracts often involve NDAs and exclusivity clauses — read carefully or get legal advice.
- Disclosures: Both the ASA in the UK and the FTC in the US require clear disclosure of sponsored content. Use hashtags like #ad or #sponsored in your posts, and keep records for compliance.
❗ Risks and Pitfalls to Avoid
- Cultural Missteps: US brands value professionalism but also authenticity. Avoid jargon that’s too UK-centric; use clear, universal English.
- Overpromising Metrics: US clients rely heavily on data. Don’t inflate follower counts or engagement rates; be transparent.
- Ignoring Time Zones: Remember, US brands operate mainly in EST or PST. Schedule meetings accordingly to show respect and professionalism.
People Also Ask
How can UK influencers connect with United States brands on LinkedIn?
Start by optimising your LinkedIn profile with US-focused keywords, use advanced search tools to find relevant brands, and engage in US-centric LinkedIn groups to build relationships organically.
What are the best payment methods for UK influencers working with US brands?
Services like Wise and Payoneer are popular for converting USD to GBP with low fees. PayPal and direct bank transfers are also common, but always clarify payment terms upfront.
What legal rules should UK influencers know when collaborating with US brands?
Be aware of the ASA and FTC guidelines on sponsored content disclosures. Contracts should cover deliverables, payment, and intellectual property rights, with clear clauses on confidentiality and exclusivity.
BaoLiba will continue to update the influencer marketing trends in the United Kingdom, so keep an eye on us for the freshest insights and no-nonsense advice.
