Finding brand collaborations on LinkedIn in 2025 is no walk in the park, especially if you’re a UK-based influencer targeting Canada brands. But hey, it’s not rocket science either. With the right moves, some insider know-how, and a bit of hustle, you can score solid influencer marketing deals that pay well and build your rep. Let’s break down how LinkedIn is shaping up as a top dog for influencer-brand collabs between the UK and Canada — all while keeping it real, practical, and SEO-smart.
As of May 2025, the landscape is buzzing with opportunities but also a fair dose of competition. If you’re running influencer campaigns or just starting out, here’s the lowdown on how to crack the Canada brand code on LinkedIn from the UK.
📢 Marketing Trends in 2025 UK Influencer Scene
LinkedIn has gone beyond the job-hunting crowd. It’s now a prime social media platform for professionals, including influencers. UK influencers are increasingly tapping into this network to connect with Canada brands looking for credible voices. Why? Because LinkedIn offers a professional vibe that’s gold for B2B and higher-value consumer brands.
Canada brands, from fintech startups in Toronto to eco-friendly fashion in Vancouver, are hunting for UK influencers who can bring authenticity and a fresh angle to their campaigns. Unlike Instagram or TikTok, LinkedIn influencer marketing is about thought leadership, industry insight, and trust — which is a perfect fit for many Canadian brands focused on quality and sustainability.
💡 How UK Influencers Can Land Canada Brand Collaborations
1. Optimise Your LinkedIn Profile for Brand Outreach
Your LinkedIn profile isn’t just a CV; it’s your digital storefront. Highlight your niche, past collaborations, and key metrics (engagement rates, follower demographics). Add a clear call-to-action (CTA) like “Open for brand collaboration” to catch the eye of Canadian marketing managers scrolling through their feed.
2. Use LinkedIn’s Advanced Search to Find Canada Brands
Hit LinkedIn’s advanced filters to pinpoint brands headquartered in Canada or with Canadian markets. Target industries that align with your content — think tech, green energy, wellness, or finance. Engage with their posts genuinely before sliding into their DMs or connecting with their marketing team.
3. Showcase Your Value with Content
Post regular updates about your influencer marketing journey, case studies, or industry insights tailored to Canadian market interests. Tag relevant Canada brands and use hashtags like #CanadaBrands #InfluencerMarketing #LinkedInCollaboration to boost discoverability.
4. Leverage UK Payment Methods and Contracts
When sealing deals, remember Canadian brands prefer straightforward payment methods. In the UK, Pounds Sterling (GBP) is standard, but many clients will pay in Canadian Dollars (CAD) or via PayPal, Wise, or international bank transfers. Be clear about your rates, invoicing terms, and contracts — and keep compliance with UK tax laws and GDPR in check.
📊 Example: UK Influencer Collaborating with Canada Brand
Take Sarah Jones, a London-based sustainability influencer. She connected with a Canadian eco-brand called GreenRoots in Vancouver via LinkedIn in early 2025. Through consistent engagement and a personalised pitch, Sarah landed a campaign that boosted GreenRoots’ UK market awareness by 30%. The deal was paid through Wise, converted to GBP, and all contracts adhered to UK legal standards.
People Also Ask
How can UK influencers approach Canada brands on LinkedIn?
Start by optimising your profile, researching brands using LinkedIn’s filters, and engaging authentically with their content before pitching a collaboration.
What are the best industries for LinkedIn influencer marketing between UK and Canada?
Tech, green energy, finance, and wellness sectors are booming and actively looking for influencers on LinkedIn.
How do payment and contracts work for UK influencers working with Canada brands?
Expect payments in CAD or GBP via PayPal, Wise, or international bank transfers. Ensure contracts comply with UK tax laws and GDPR for smooth collaborations.
❗ Legal and Cultural Tips for Cross-Border Collaborations
UK influencers must respect Canadian advertising standards, which focus heavily on transparency and truthfulness. Always disclose paid partnerships clearly to avoid any brand damage or legal issues on both sides. Also, be mindful of cultural nuances — Canadian brands appreciate a polite yet confident tone, so match your communication style accordingly.
📢 Final Thoughts
LinkedIn is rapidly becoming a powerhouse platform for influencer marketing between the UK and Canada. As of May 2025, savvy UK influencers who play their cards right can unlock high-value collaborations with Canada brands by blending professional savvy with authentic storytelling.
BaoLiba will keep updating UK influencer marketing trends, so stay tuned and follow us for the latest insider tips and practical guides.
