If you’re a UK-based influencer wondering how to tap into Singapore brands via LinkedIn in 2025, you’re in the right place. The influencer marketing game keeps evolving, and LinkedIn is no longer just a platform for CVs and corporate chit-chat. It’s turning into a fertile ground for collaboration between brands and influencers, especially cross-border deals like UK creators working with Singapore brands.
As of May 2025, the marketing trends in the UK show a growing appetite for authentic B2B and B2C partnerships on LinkedIn, with brands looking beyond traditional Western markets. Singapore, known for its innovation and digital-first mindset, is ripe for collaboration. Here’s how you, as a UK influencer, can play your cards right to land those juicy Singapore brand partnerships on LinkedIn.
📢 Why LinkedIn for Influencer Marketing with Singapore Brands
When you think influencer marketing, Instagram or TikTok might jump to mind first. But LinkedIn is the unsung hero, especially for professional and niche markets. Singapore brands often operate in tech, finance, and lifestyle sectors where LinkedIn’s professional vibe fits perfectly. For UK influencers, this means:
- Access to decision-makers directly (think marketing managers, brand heads).
- A platform where your expertise and credibility shine naturally.
- Less noise and more serious collaboration inquiries compared to other social media.
For instance, Singapore-based fintech firm Grab or local luxury brand Charles & Keith frequently scout for influencers on LinkedIn to boost their brand storytelling beyond their borders.
💡 How UK Influencers Can Find Singapore Brand Collaborations on LinkedIn
1. Optimise Your LinkedIn Profile for Collaboration
Your LinkedIn profile is your shop window. UK influencers should:
- Highlight your niche, e.g., “UK-based tech and lifestyle influencer specialising in sustainable brands.”
- Showcase metrics and case studies of past collaborations.
- Use relevant keywords like “influencer marketing,” “brand collaboration,” and “social media strategist” to pop up in Singapore brand searches.
2. Engage with Singapore Brand Content
Don’t just wait for brands to slide into your DMs. Start engaging with Singapore brand posts, comment insightfully, share their campaigns with your own spin. This gets you noticed by brand teams monitoring LinkedIn engagement.
3. Leverage LinkedIn Groups & Events
Join LinkedIn groups focused on Singapore business and marketing. Attend virtual events or webinars hosted by Singaporean marketing bodies or chambers of commerce. These are gold mines for networking.
4. Reach Out with Personalised Pitches
Cold messaging still works if done right. Research the brand, find the right contact (marketing or influencer managers), and send a brief, personalised proposal highlighting:
- Why you’re a good fit for their brand.
- How your audience aligns with their target market.
- What you bring to the table — whether it’s content creation, product reviews, or event appearances.
5. Use BaoLiba and Other Platforms for Warm Intros
BaoLiba is a killer platform connecting influencers and brands globally, including Singapore. Leveraging such platforms can warm up the lead before you pitch directly on LinkedIn.
📊 Payment and Legal Tips for UK Influencers Working with Singapore Brands
When you land that collaboration, sorting out payments and contracts can get tricky due to cross-border differences.
- Singapore brands often prefer payments via PayPal, Wise, or direct bank transfers in SGD or USD.
- Always clarify currency and payment terms upfront to avoid surprises.
- Understand basic Singapore advertising laws and disclosure requirements — they’re generally aligned with UK standards but can have nuances, especially around data privacy and consumer protection.
- Use clear contracts specifying content rights, deliverables, and timelines. Platforms like BaoLiba often provide templates suited for international deals.
📢 People Also Ask
How do UK influencers find Singapore brand collaborations on LinkedIn?
Start by optimising your LinkedIn profile, engaging with Singapore brands’ content, joining local groups/events, and sending personalised pitches. Using platforms like BaoLiba can also open doors.
What payment methods do Singapore brands use for influencer marketing?
Commonly PayPal, Wise, or direct transfers in Singapore Dollars (SGD) or US Dollars (USD). Always confirm payment terms before starting.
Are there legal risks working with Singapore brands remotely?
Yes, so ensure contracts cover content usage and disclosures comply with both Singapore and UK advertising laws. Data privacy rules may differ, so be cautious.
💡 Real-World Example: UK Influencer Collaborating with Charles & Keith
Take Jess Carter, a London-based fashion influencer who recently bagged a series of LinkedIn collaborations with Singapore’s Charles & Keith. By sharing her sustainable fashion expertise and engaging with the brand’s posts on LinkedIn, Jess landed a campaign that boosted her profile in Asia and beyond. Payments were smoothly handled via Wise, with clear contracts outlining deliverables. Jess credits BaoLiba for connecting her with the brand’s marketing team.
❗ Final Tips Before You Dive In
- Stay consistent with your LinkedIn activity — brands notice regular, meaningful engagement over random spikes.
- Keep your content professional but authentic. Singapore brands value trust and expertise.
- Don’t shy away from hybrid collaborations that combine LinkedIn with other platforms like Instagram or YouTube.
- Always keep your eyes peeled for local UK-Singapore business events and virtual summits.
BaoLiba will keep updating the UK influencer marketing trends and Singapore brand collaboration insights. Stay tuned and keep hustling!
