Finding solid collaborations between LinkedIn influencers and Ireland brands is no walk in the park, especially for those based in the United Kingdom. But if you’re a marketer or a creator serious about influencer marketing in 2025, this is your playbook. We’ll cut through the fluff, unpack what’s working now, and how you can cash in on social media’s professional giant—LinkedIn—to score brand deals with Irish companies.
📢 Marketing Trends in UK and Ireland for 2025
As of May 2025, the marketing landscape in the UK and Ireland has shifted heavily towards micro and nano influencers on LinkedIn. Why? Because brands crave authenticity and professionalism—something LinkedIn nail better than any other platform. Ireland brands, especially in tech, finance, and FMCG sectors like Ryanair, Glanbia, and Kingspan, are actively hunting for influencers who bring genuine engagement and a B2B flair.
UK marketers are increasingly blending traditional influencer marketing with LinkedIn’s networking power. The result? More meaningful collaborations that integrate content marketing, webinars, and thought leadership, not just your usual shoutouts.
Also, don’t overlook payment preferences. Irish brands generally favour straightforward bank transfers (in Euro) or PayPal, though some are embracing Wise or Revolut for cross-border payments from the UK (GBP). Transparency and contracts are non-negotiable here—Irish business culture is formal and values trust above all.
💡 How To Find Ireland Brand Collaborations on LinkedIn
Step one: optimise your LinkedIn profile to highlight your niche. Showcase your expertise and past collaborations. Irish marketing managers skim profiles fast; make yours count with clear headlines like “Luxury Lifestyle Influencer | Collaborating with Ireland Brands.”
Next, get proactive. Use LinkedIn’s advanced search to pinpoint marketing heads or brand managers in Irish companies. Send personalised connection requests, referencing their brand and how your content can add value. Nothing generic—ditch the copy-paste intro.
Join LinkedIn groups focused on Irish business or influencer marketing. Groups like “Ireland Business Network” or “Marketing Professionals Ireland” are gold mines for insider info and direct contacts.
And don’t forget content. Regularly post insightful articles or videos on topics relevant to Ireland brands. Think: market trends, product reviews, or even behind-the-scenes peeks that show your creative process. This builds credibility and makes you a go-to for collaboration.
📊 Case Study Spotlight
Take UK-based influencer Emma Clarke, specialising in sustainable fashion. She landed a collaboration with Irish eco-brand Thought Clothing by consistently sharing her insights on sustainability in fashion on LinkedIn. Emma directly messaged the marketing head of Thought Clothing, backed by a tailored media kit and clear ROI projections. The brand loved the professionalism and signed a quarterly deal paying in GBP via bank transfer.
This isn’t a one-off. Several UK influencers have reported that LinkedIn’s B2B setting cuts through the noise compared to Instagram or TikTok, leading to longer-term, better-paying partnerships with Ireland brands.
❗ Legal and Cultural Notes for UK Influencers Working with Ireland Brands
Irish advertising laws align closely with UK standards but tend to be stricter about transparency and data protection (GDPR, of course). Always disclose sponsored posts clearly. Contracts should specify content rights, deliverables, and payment timelines in Euros or GBP.
Culturally, Irish brands appreciate punctuality and clear communication. Avoid vague promises or missed deadlines—they’ll drop you faster than you can say “sláinte.”
💡 Tips to Nail LinkedIn Influencer Marketing with Ireland Brands
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Use LinkedIn Stories and Live Events to engage brand managers in real-time.
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Leverage LinkedIn Analytics to show brands concrete data on your reach and engagement.
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Offer ideas beyond posts—think webinars, LinkedIn newsletters, or co-hosted events relevant to Ireland’s market.
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Be patient but persistent. Irish brand collaborations often start slow but grow into lucrative partnerships.
### People Also Ask
How do LinkedIn influencers approach Ireland brands?
Start with targeted connection requests, backed by personalised pitches and a strong content strategy showcasing your niche and engagement.
What payment methods do Ireland brands prefer for influencer deals?
Typically bank transfers in Euro, PayPal, or modern fintech solutions like Wise, especially for UK-based influencers.
What kind of content works best for LinkedIn collaborations with Ireland brands?
B2B-focused content like thought leadership, case studies, webinars, and professional insights that resonate with Irish market trends.
📢 Final Thoughts
If you’re a UK influencer or marketer looking to tap into Ireland’s brand scene through LinkedIn, 2025 is ripe with opportunity. The key is combining professional networking with authentic, data-driven content that speaks directly to Irish brands’ values and market needs.
BaoLiba will keep updating you on the latest UK and Ireland influencer marketing trends. Stay tuned and keep grinding!
