If you’re a UK-based influencer wondering how to crack into the Australia brand scene on LinkedIn in 2025, you’re in the right place. As of May 2025, the influencer marketing game is evolving fast, and LinkedIn is no longer just a platform for job hunting or B2B chats — it’s a prime social media channel for serious brand collaborations down under. Let’s cut through the noise and get you the lowdown on how to snag those Aussie brand deals with a no-fluff, street-smart approach.
📢 Marketing Trend Snapshot in 2025 UK and Australia
First off, a quick reality check. UK influencers and brands are increasingly looking at Australia as a lucrative market. Why? Because Aussie brands are shifting marketing budgets towards influencer marketing on platforms like LinkedIn, especially in sectors like tech, health, and sustainable products. LinkedIn’s professional vibe aligns perfectly with Australia’s corporate culture, where trust, authenticity, and expertise matter.
Aussie brands like Atlassian, Canva, and Afterpay have upped their influencer marketing spend on LinkedIn, focusing on collaboration with thought leaders and niche content creators. This means less fluff, more value — and that’s exactly where UK influencers can shine.
💡 Practical Steps for UK Influencers to Collaborate with Australia Brands on LinkedIn
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Optimize Your LinkedIn Profile for Aussie Brands
Aussie companies want to see credibility upfront. Make sure your LinkedIn headline clearly states your niche and the kind of collaborations you’re open to. Use UK English spelling — but sprinkle in keywords like “influencer marketing,” “collaboration with Australia brands,” and “social media strategist.” Showcase any past work with Australian or similar-market brands. -
Create Australia-Focused Content
Post regularly about topics that resonate with Australian audiences and brands. For example, sustainability trends in Australia, or tech innovation stories that link UK and Aussie markets. Tag relevant Australia-based companies and industry leaders. Engage with their posts authentically — no spammy sales pitches here, mate. -
Use LinkedIn’s Advanced Search to Find Decision Makers
Target marketing managers, brand directors, and social media heads at Australian companies. When you reach out, personalise your message with insights about their brand and how your influencer marketing could add unique value. Remember, Australia values direct but polite communication — keep it professional but friendly. -
Leverage UK Payment Methods That Work for Australia Deals
Most Aussie brands prefer paying in AUD, but as a UK influencer, getting paid in GBP via platforms like Payoneer, Wise, or direct bank transfers is common. Clarify payment terms early on to avoid any headaches later. Also, familiarise yourself with UK tax rules on foreign income — HMRC loves transparency. -
Partner with Local UK Agencies Specialising in Australia Collaborations
Agencies like The Social Element or Found can open doors to Aussie brands. They understand both markets and help with contracts, compliance, and campaign execution. Working through an agency might cost a bit but saves you time and legal hassle.
📊 Case Example: UK Influencer Working with an Australian Brand
Take Sarah, a UK-based sustainability influencer. She noticed that Australian eco-friendly brands were underrepresented on LinkedIn. She tailored her content to highlight cross-continental green initiatives and started engaging with Australian brand pages like Who Gives a Crap (toilet paper brand) and Thankyou Water.
Within three months, Sarah landed a collaboration with Who Gives a Crap to lead a LinkedIn campaign targeting UK and Australian audiences. The brand paid her via Wise, with clear contracts drafted by her agency. This campaign boosted her credibility and opened doors to more Australia brand deals.
❗ Legal and Cultural Tips for Smooth Collaborations
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Respect Australian Advertising Standards: The Australian Competition and Consumer Commission (ACCC) requires influencers to disclose sponsored content clearly. Same with the UK’s ASA rules — transparency is non-negotiable.
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Be Mindful of Time Zones and Holidays: Australia is roughly 9–11 hours ahead of the UK. Plan communication and deadlines accordingly.
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Cultural Nuances Matter: Aussies appreciate straightforwardness but with humour and warmth. Avoid overly formal or ‘salesy’ language.
### People Also Ask
How can UK influencers find Australia brands on LinkedIn?
Use LinkedIn’s advanced search filters to locate marketing or brand managers in Australia. Engage with their content, join relevant LinkedIn groups, and send personalised connection requests highlighting potential collaboration ideas.
What payment methods work best for UK influencers working with Australia brands?
Platforms like Wise, Payoneer, and direct bank transfers are commonly used. Clarify currency and payment schedules upfront to avoid confusion.
What kind of content do Australian brands prefer from influencers on LinkedIn?
They favour content that is authentic, insightful, and professionally relevant — such as industry trends, case studies, or thought leadership — rather than generic promotional posts.
📢 Final Thoughts
If you’re serious about influencer marketing on LinkedIn and want to tap into Australia brands from the UK, 2025 is your moment to shine. It’s about combining professionalism with genuine connection and understanding the local nuances on both sides. Keep your profile sharp, your content relevant, and your outreach personalised — that’s the winning formula.
BaoLiba will continue updating the United Kingdom influencer marketing trends, welcome to follow us for more insider tips and real-deal strategies.
