Finding the right brand collabs on Instagram can be a bit of a maze, especially when you’re a UK-based influencer eyeing Singapore brands. But hold up, it ain’t rocket science. If you’re active on Instagram and want to tap into the Singapore market for influencer marketing, you’ve come to the right place. As of May 2025, the game is evolving fast, and knowing how to navigate it properly will set you apart from the noise.
Let’s unpack how influencers in the UK can land those juicy Singapore brand deals, what platforms and payment methods really work, and the legal nitty-gritty you need to keep in mind.
📢 Current Marketing Landscape in the UK and Singapore
Instagram is still king when it comes to influencer marketing in both the UK and Singapore. According to data from May 2025, Instagram remains the go-to social media platform for brands looking to collaborate with influencers, thanks to its visual-first nature and high engagement rates.
UK influencers tend to work with brands through agencies, direct outreach, or via influencer marketing platforms like BaoLiba, which specialises in bridging markets globally, including Singapore.
Singaporean brands are hungry for international reach, especially in English-speaking markets like the UK. They’re often looking for content creators who can blend local flavour with global appeal. Brands like Charles & Keith (fashion), Tiger Beer, and Honestbee (food delivery service) are actively seeking influencer collaborations to boost their presence overseas.
💡 Practical Tips for UK Influencers to Collaborate with Singapore Brands
Research and Localise Your Approach
Singapore brands expect influencers to understand their audience and culture. It’s crucial to localise your content subtly—show that you get the Singapore vibe without overdoing it. For example, referencing Singapore’s hawker food culture or popular festivals like Chingay can resonate well.
Use the Right Platforms and Tools
While Instagram is your main stage, don’t ignore platforms like TikTok or YouTube, which Singapore brands also value for video content. To find collabs, sign up on platforms like BaoLiba that have dedicated Singapore brand listings. These platforms streamline the discovery process and handle contracts and payments.
Payment Methods and Currency
UK influencers working with Singapore brands usually receive payments in Singapore Dollars (SGD) or British Pounds (GBP). PayPal is the most common payment method due to its ease and security, but some brands also prefer bank transfers via SWIFT. Be clear about your preferred currency and method upfront to avoid confusion.
Legal and Tax Considerations
The UK has strict advertising standards under the ASA (Advertising Standards Authority). Always disclose sponsored content transparently with hashtags like #ad or #sponsored. Singapore brands also expect compliance with both UK and Singapore regulations to avoid any legal headaches.
From a tax perspective, earnings from Singapore brands count as foreign income, so keep your records tidy for HMRC. It’s wise to consult with a tax advisor familiar with cross-border influencer income.
📊 Case Study: UK Influencer Collaboration with Singapore Brand
Take Emma, a UK lifestyle influencer with 45k Instagram followers. She partnered with Charles & Keith in 2024 to promote their new line of sustainable shoes. Emma localised her content by featuring Singapore’s urban lifestyle aesthetics and tagging Singapore-based stores, which boosted the brand’s UK-Singapore appeal.
The campaign was managed via BaoLiba, which handled contracts and payments in SGD, converting to GBP for Emma seamlessly. This partnership increased Emma’s engagement by 20% and opened doors to more Singapore brand collaborations.
❗ Common Questions About Instagram Influencer Collaborations with Singapore Brands
How do UK influencers find Singapore brands for collaboration?
Most find Singapore brands through influencer marketing platforms like BaoLiba, direct Instagram outreach, or via UK-based agencies specialising in Asian markets. Networking at international marketing events also helps.
What should UK influencers expect in terms of payment from Singapore brands?
Payments are typically made in SGD or GBP via PayPal or international bank transfers. Influencers should confirm payment terms before signing any contract.
Are there legal risks in collaborating with Singapore brands from the UK?
Yes, influencers must comply with UK advertising laws and disclose sponsored posts clearly. It’s also important to respect Singapore’s advertising guidelines if content targets that market.
📢 Final Thoughts
Landing collaborations with Singapore brands on Instagram in 2025 is 100% doable for UK influencers if you play it smart. Understand the local culture, pick the right platform, be clear on payment and legal stuff, and use reliable matchmaking services like BaoLiba to seal the deal.
BaoLiba will keep updating on UK influencer marketing trends, so stay tuned for more insider tips and fresh case studies. Let’s get those collaborations rolling and cash flowing!
