If you’re an Instagram influencer based in the United Kingdom looking to link up with France brands in 2025, you’re in the right place. Influencer marketing is booming, but finding the right France brands to collaborate with isn’t just about sliding into DMs or throwing out generic proposals. It’s a game of strategy, understanding local nuances, and knowing where the money and opportunities truly lie.
As of May 2025, the UK influencer scene has evolved with more defined expectations from both sides—brands want authenticity and measurable ROI, influencers want fair pay and long-term partnerships. In this article, we’ll break down how you can tap into France brands via Instagram, what to expect from collaborations, and how to get paid smoothly in pounds sterling (£). Let’s get down to brass tacks.
📢 UK Influencer Marketing Landscape in 2025
Instagram remains one of the top platforms for influencer marketing in the UK, especially for lifestyle, fashion, beauty, and travel niches. According to recent observations in May 2025, UK influencers are increasingly partnering with international brands, and France is a hot spot, thanks to its iconic fashion houses, gourmet food brands, and luxury goods.
UK creators typically work with brands either directly or through influencer marketing platforms like BaoLiba, which specialises in global brand collaborations, including France brands. Payment methods have standardised mostly around bank transfers, PayPal, and newer fintech options like Wise (formerly TransferWise), which helps avoid hefty international fees when handling € payments from France to £ accounts.
💡 How UK Instagram Influencers Can Find France Brands for Collaboration
1. Leverage Influencer Marketing Platforms
Platforms like BaoLiba, Upfluence, and Tribe are goldmines for finding France brands looking for UK influencers. These platforms vet brands and influencers, making the collaboration smoother and safer. BaoLiba, for example, offers dedicated filters to search for France brands that want to work with English-speaking influencers, speeding up the matchmaking process.
2. Follow and Engage with French Brand Accounts on Instagram
It’s old school, but effective. Start by following French brands that align with your niche. Engage genuinely—comment on posts, share their stories, and tag them when relevant. Brands like Sézane (fashion), Le Slip Français (apparel), and L’Occitane (beauty) often scout influencers who show genuine interest rather than cold pitching.
3. Use Hashtags and Geotags Strategically
Using hashtags like #FrenchBrands, #MadeInFrance, or niche-specific tags (e.g. #ParisFashion, #FrenchSkincare) can put your content in front of brand marketers monitoring these tags. Tagging French locations can also catch the eye of local marketing teams.
4. Network at Cross-Border Events and Trade Shows
Even in 2025, IRL still counts. Events like Première Vision Paris or Maison&Objet host brand reps looking for influencer partners. UK influencers can attend or even collaborate virtually, making initial contact easier.
5. Pitch with Localised Proposals
When you reach out, tailor your pitch to the French market. Show you understand their brand values, French culture, and the UK audience crossover potential. Mention your follower demographics, engagement rates, and past success stories with European brands.
📊 Collaboration Models Popular in 2025
France brands typically favour:
- Product Seeding + Paid Posts: Sending free products for honest reviews combined with paid Instagram posts or Reels.
- Affiliate Marketing: Using trackable links to drive sales, with commission payments in £ or €.
- Long-term Ambassadorships: More UK influencers are locking in 6-12 month deals, providing steady income and deeper brand integration.
- Instagram Live and Stories Takeovers: Interactive formats that boost real-time engagement.
❗ Legal and Payment Considerations for UK Influencers Working with France Brands
- Contracts: Always get a written agreement specifying deliverables, timelines, payment terms, and rights usage. French brands respect formal contracts, so don’t skip this.
- Tax: UK influencers need to declare income from French sources. It’s paid in £ but keep an eye on currency conversion impacts if paid in €.
- Payment Methods: Expect bank transfer or PayPal payments. Using Wise helps avoid losing cash on conversion fees.
- Data Compliance: GDPR applies to both UK and France. Handle follower data carefully when running joint campaigns.
📢 People Also Ask
How do UK influencers get paid by France brands?
Mostly via bank transfers, PayPal, or fintech services like Wise. Contracts outline payment schedules, usually in GBP or EUR, converted at the time of payment.
What French brands collaborate most with UK Instagram influencers?
Brands in fashion (Sézane, Le Slip Français), beauty (L’Occitane, Caudalie), and gourmet food (Michel et Augustin) are active. They value influencers with engaged UK and European audiences.
Is English content acceptable for French brand collaborations?
Yes, especially when targeting UK or international markets. However, showing some French language skills or local cultural knowledge in your content can boost your chances.
💡 Pro Tips to Stand Out to France Brands on Instagram
- Use Instagram Reels to showcase French products in lifestyle contexts.
- Collaborate with French micro-influencers to build credibility.
- Share behind-the-scenes stories of French culture or brand visits.
- Highlight your UK audience’s purchasing power and engagement metrics.
BaoLiba will keep updating the latest influencer marketing trends in the United Kingdom, so stay tuned for more insider tips and top-notch insights to help you score those France brand deals.
Keep hustling, and may your Insta game in 2025 be stronger than ever!
